New Offer On 2013 Ford Focus Electric
This was one of those inevitable things; as it is fairly hard to move older 2013 inventory when people have found out your new 2014 offering will be cheaper. Ok, it is impossibly hard.
The 2014 Ford Focus Electric Window Sticker That Spilt The Beans (click to enlarge)
So last week, when we noticed that new 2014 Focus Electric had window stickers showing a $4,000 lower MSRP, and after we called Ford to double-confirm the new pricing before publishing out the news, we knew there would be a ripple effect on the 2013s.
It took the marketing guys at Ford a few days to catch up to the 2014 pricing news, but now Ford is offering a rebate ($4,000) equal to the amount of the new price drop on the hood of the remaining 400-odd 2013 Focus Electrics in dealer inventory.
The new effective starting price of both the 2013 and 2014 is now $35,200.
To add a little incentive, because you always have to go a little better still on the older models when the new one is coming, Ford is also offering to finance your purchase for 0%