With the launch of the Fiat 500e looming, the Italian automaker hopes to stir up some passion with its online "dating" site EnvironmentallySexy.com.
This, it seems, is where lovers meet.
You can "Find a Match."
Even "Browse Profiles" and read user "Testimonials."
But first, you'll need to fill in a few blanks so that EnvironmentallySexy can find your perfect match.
In reality, it's not a dating site. It's more like a "Which Fiat 500e is right for me?" site.
But Fiat's sure being creative here and it's fun to tinker around with.
So, head over to EnvironementallySexy.com and give it a shot. Who knows, maybe you'll find your perfect match, just like those in the videos below did.