In the US, Nissan LEAF sales soared to a record high of 2,236 units in March 2013, but it's over in Norway where the LEAF truly shines.
2013 Nissan LEAF In Front Of The Company's Third EV Production Facility In The UK...Nope, This Isn't in Norway.
In 2012, the LEAF captured a full 1.7% of Norway's automotive market and the success of the LEAF there continues right on into 2013.
Per Nissan's press release:
"No country has sold more Nissan LEAF models per capita than Norway."
On the global level, the Nissan LEAF was the world's 468th best-selling vehicle in 2012, but in Norway, the LEAF was the nation's 13th best-selling automobile last year with 2,298 units sold and it trailed only the Nissan Qashqai (2,897 units) in annual sales there for Nissan in 2012.
Cumulative sales of the LEAF in Norway now exceed 3,300 units
Why's the LEAF such a success in Norway? The simple answer is loads of incentives.
According to Nissan:
"Sales of the Nissan LEAF have also been boosted by the incentives open to buyers and drivers of electric vehicles in Norway. There's no value added tax (VAT) on the car's purchase price and no road tax to pay."
"Toll roads, tunnels and ferries are mostly free to EV drivers while any driver commuting to work in an EV in Norway is allowed to use bus lanes; a typical rush hour drive might take as little as 20 minutes in a Nissan LEAF compared to over an hour in a conventionally powered car."
"The EV driver also benefits from free parking while dedicated EV parking spaces usually include access to a charging post—and the electricity is free, of course."
Norway's 3,500 public charging stations, plus 65 DC quick chargers, likely entice potential buyers to consider the LEAF, too.
But as we mentioned a few weeks back, Norway's extensive list of incentives will have to vanish at some point in the future, which brings us to this question: With reduced or no incentives, will the LEAF still be a booming success?