2013 Nissan LEAF More Accessible To A Greater Number Of Buyers

2013 Nissan LEAF More Accessible To A Greater Number Of Buyers

In what can only be described as a extreme "home field advantage" scenario, Billy Hayes, VP of global sales at Nissan, still talks about the LEAF's sales history and future outlook fairly candidly at Nissan's Global Media Center.

Highlights:

  • 50,000 LEAF sales worldwide (:36)
  • on the death of EVs as published by many major outlets (1:15)
  • in the US, Nissan "can't produce enough LEAFs today..." (1:54)
  • new LEAF pricing in play because "new customers (past early-adopters) unwilling to pay for green" (2:18)
  • hydrogen fuel cell cars - still a "future technology" (4:30)
  • more plug-in competition is a good thing, but "no one in the game the way we are" (5:00)
Also of interest, Nissan shows some love for Ford, and their pricing structure, which they feel is similar to Nissan's.    The Japanese automaker sees Ford as "a real threat"