In the past we have seen multiple plug-in car commercial air during the big game.  This year however, only one automotive company coughed up the estimated $3.8 million dollars to feature an electric car.

No, not Chevrolet with the Volt, or Nissan with the all-new LEAF.  It was Fiat with the 500e.

Lets repeat.  Fiat - hater of EVs, provoker of other major plug-in makers, is promoting their all-electric, supposedly compliance-only electric vehicle, the 500e. (details on the 87 mile car here)

Here are the rest of the old-school gas burner ads, just for fun:

Toyota RAV4:

Mercedes CLA:

VW New Beetle:

Hyundai Sante Fe:

Audi "Prom":

Kia "Booth Robots":

Lincoln: