In the past we have seen multiple plug-in car commercial air during the big game. This year however, only one automotive company coughed up the estimated $3.8 million dollars to feature an electric car.
No, not Chevrolet with the Volt, or Nissan with the all-new LEAF. It was Fiat with the 500e.
Here are the rest of the old-school gas burner ads, just for fun:
VW New Beetle:
Hyundai Sante Fe:
Kia "Booth Robots":