2014 Cadillac ELR, Part Of GM's
While General Motors has sold more than 50,000 electrified (in someway) vehicles so far in 2012, the company aims for a 10-fold increase in four year's time, up to 500,000 vehicles, with a focus on plug-ins.
“What started out as a technology proof point… has turned into a real-world starting point to push EV technology further and faster than we thought possible five years ago,” Global Product Development Chief Mary Barra said. “The unique propulsion technology pioneered in the Volt – the same technology that will be featured in the Cadillac ELR – will be a core piece of our electrification strategy going forward.”
Now one does have to consider exactly what General Motors is saying here to achieve this 500,00 number; these vehicles with "electric technology" are not purely plug-in cars like the upcoming Chevrolet Spark EV, Chevrolet Volt and Cadillac ELR. Electric tech also includes GM's lineup of eAssist cars, such as the Chevy Malibu, Buick Regal, LaCrosse, and the new Impala in 2014.
eAssist Has Traditionally Meant
Thankfully, GM really doesn't do "eAssist" all that well, or hybrids for that matter, so the bulk of these 500,000 cars will indeed come with a plug.
"A major focus for GM's electrification strategy will center on the plug. We have every intention of maintaining our leadership position in plug-in vehicles."
Included in this push to 500,000 initiative, is good news on the Spark EV (which will debut the end of this month at the LA Auto Show). Specifically, that General Motors no longer sees it just as a compliance car anymore, and that it may now go on sale as early as "summer this year."
"We’ll meet requirements set by certain regulatory agencies, but we're not building the Spark EV to check a regulatory box," noted the GM exec, while saying the car will first go on sale in South Korea and in select US markets before rolling out on a global scale.
GM on Hydrogen in 2002: Available In 2010. GM on Hydrogen in 2010:
Sadly, while relaying the good news on electric technology and the Spark EV to reporters (but not noted in GM's official press release), Ms. Barra added that GM will not stop working on hydrogen fuel-cell vehicles, which means we may be forced to see more of them (or at least concepts of them) well into the future.
The company also re-confirmed production of the Cadillac ELR, which is set to debut in the fall of 2013 in the US. The production-intent ELR can first be seen this January at the NAIAS in Detroit.