Designers Took One Year To Choose This Color

Designers Took One Year To Choose This Color

Nissan's NV200, which gives clues about the upcoming e-NV200 was chosen as New York's "Taxi Of Tomorrow," and will be transporting New Yorker's around town very shortly.  However,  according to Nissan, it was harder to paint the van yellow than it was to win the bid to build New York's "iconic new taxi."

In reality, they didn't want to paint it yellow at all.

“We actually started first to check and see if there was a chance to change from yellow to something else,” said Francois Farion, senior manager of color and design for Nissan. “Yellow is a very difficult color because it is very vivid. The pigment is actually pretty expensive compared with silver.”

That reasoning seems logical, but we also believe they really didn't want to paint their 2nd mass produced electric vehicle canary yellow; as yellow is not a big selling color for vans these days...maybe Ferraris or Corvettes.  Nissan says they would have rather have painted the taxis purple or green.

Sometimes People Have Too Much Idle Time On Their Hands

Sometimes People Have Too Much Idle Time On Their Hands

Nissan says that actually pinning down a specific yellow, with inspiration taken from "unlikely places such as grocery stores and hardware aisles," took the company about a year before arriving at the color you see today.

"You have all of these yellows currently on New York taxis,” said Farion, "We wanted to make it look slightly lighter and slightly fresher.”

Mission successful?

The NYC taxi's sister van, the  e-NV200 has recently been confirmed for production out of Spain for early in 2013, and should arrive in dealerships by the fall, with pricing for the commercial one row business model to start around $35,000.  There is also a 2 row combi and a 2 row/5 seat passenger version.  The vans come equipped with DC fast charging.