GM is passing on the Super Bowl next year and signing up with English Premier League futbol club Manchester United. Yes folks, the world has turned upside down, and it is a good thing.
What’s driving that decision? This:
Futbol is bigger than Football in all of those countries except the US. Way bigger, and even in the US “soccer” participation and viewership stats continue to climb. If the Big 3 want to continue their push to sell cars in the global market this is exactly the sort of move they need to make.