New Ford Focus Electric Leasing Program Rivals Nissan LEAF
By looking strictly at the sales of the Nissan LEAF against the Ford Focus Electric, you would think the pricing value between the cars was quite extensive. For 2012, the LEAF outsold the Focus EV by a 14 to 1 margin, causing Ford to start to offer more aggressive discounting and lease offers to close out the year on their plug-in which starts very well-equipped at $39,200.
So far in 2013, the ratio of LEAFs to Focus Electrics has narrowed to about 8 to 1, although some early results were a function on Nissan being virtually sold out of 2012 LEAFs for the first 6 weeks of the year.
Now, starting on the 2nd of this month, Ford has just kicked off a aggressive new lease deal for the Focus Electric, that should make the Ford more cost-comparable with its Japanese rival.
At $284 a month lease for 36 months,with $929 due at signing), the price of a Focus Electric is now $28,245 when coupled with a new $11,750 lease incentive. Total consumer cost: $11,153. If we compare this to even the new entry level/least equipped 2013 Leaf S model priced at $28,800, at $199/mo for 36 month, with $1,999 due at signing. Total consumer cost is $9,193.
This gives the 2013 Leaf S model a $1,960 total ownership advantage. That is not a lot of difference, and the entry level LEAF still has some short comings against the Focus Electric, as it has the slower 3.3 kW charger (7 hours to charge), and no available option to add Navigation or CarWings for remote/cell app access. Bringing the S model LEAF up to just the 6.6 kw charger/quick charger standard is a $1,300 option for the Leaf S, which brings the cost to $10,493 or just $660 less than the fully loaded Focus Electric.
The closer trim level to the Focus EV would be the new Leaf SV trim level, which has a $249/mo lease with $1999 down for a total cost of $10,963, or only $190 less than the Focus Electric.
With the Leaf SV you get the 6.6 charger, navigation and CarWings, as well as heated outside mirrors, but are missing some other features that are present on the Focus Electric:
- dual climate control
- voice activated climate/audio
- 9 speaker stereo
- LED headlights
- fog lights
- backup camera
- 17″ aluminum wheel
- turn indicators in side mirrors
Now we are not saying the Focus Electric is a car that is necessarily superior to the Nissan LEAF, or inferior. In many ways they are comparable, if not near identical:
- Focus EV has a EPA rated 76 miles of range, the 2013 Nissan LEAF, 75 miles
- Focus EV has a combined 105 MPGe efficiency rating, the 2013 Nissan LEAF 117 MPGe
- 107 kW (143 hp)/184lb-ft of torque motor vs 80 kW (110hp)/187 lb-ft of torque
- 3,624lbs vs 3,291lbs
- 0-60 of 9.5 secs vs 0-60 of 9.2 secs
- 104.3″ wheelbase vs 106.3″
- 23 kWh lithium battery vs 24 kWh
The main difference we find between the two is that the Nissan LEAF is obviously a dedicated EV platform that has its own unique (and somewhat questionable) aesthetic look and feel. However, the Focus EV is based on the ICE Focus, which was also the #1 selling nameplate in the world for 2012.
The purpose-built platform of the LEAF does show a big advantage in the way it integrates the battery, especially behind the rear seats as compared to the Ford.
Overall, you really can’t go wrong with either choice. And right now, if you are looking to lease a new electric vehicle, the pricing between these two is surprisingly really not a deciding factor at all.