New Ford Energi Trademarks Hint At Future Electrified Focus, Explorer, Transit, Kuga

6 months ago by Eric Loveday 38

Ford Explorer Energi Coming In Future

Ford appears set to expand its Energi lineup with the future introduction of electrified variants of the Explorer, Transit and Kuga.

Energi Logo

And a Ford Focus Energi too.

That’s according to Autocar and our own scouring of trademark filings. The publication sites a recent trademark filing from Ford.

Autocar states:

“The Ford Kuga, Explorer and Transit will receive electrified variants badged as Energi in 2020, according to a recent trademark filing.”

Ford’s electrification push has lagged behind most automakers, so it comes as welcoming news to find out the automaker is planning additional plug-in vehicles within the next few years. However, simply electrifying existing models usually results in rather subpar plug-ins, but it’s a step in the right direction.

2016 Ford Transit Custom

Outrageous Green Ford Focus EV

The new Energi trademarks apparently have a European origin. We can rule out the Kuga being sold in the U.S. (but its close cousin the Escape should be available as an Energi offering).  It seems likely a plug-in hybrid Transit will appear in U.S. showrooms at some point in time. And we almost know for certain that a PHEV Explorer will be sold in the U.S. It’s a natural fit for buyers here who love SUVs and seek at least some degree of fuel efficiency.

Some digging on our behalf uncovered a trademark mention of a Ford Focus Energi too. This would be a plug-in hybrid and not pure electric as the Energi naming convention for Ford only is applied to its PHEVs.

So, the upcoming Energi rundown from recent trademark filings is as follows:

  • Ford Focus Energi
  • Ford Explorer Energi
  • Ford Transit Energi
  • Ford Kuga Energi

The PHEV Transit has already been confirmed for sale in Europe in 2019.

Source: Autocar, Auto Evolution

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38 responses to "New Ford Energi Trademarks Hint At Future Electrified Focus, Explorer, Transit, Kuga"

  1. Bacardi says:

    Explorer Energi, yes please…

    1. John says:

      Give it 20 miles of realistic EV range, and I’ll be happy…for now.

      1. Kdawg says:

        Meh.. give it 22kWh and 40 miles of EV range.

        1. John says:

          I think a bigger battery would eat up too much cargo space and cause them not to sell.

          It seems counterintuitive, but if you can sell more with less EV range, you’ll get more EV miles over all.

          I stick with my philosophy that PHEVS are a gateway drug. It will make drivers want more. With PHEVS, as batteries get better, engines will get smaller until they simply disappear.

          1. mx says:

            Exactly.
            The problem with the “Energy” “design” is it’s not a battery/EV design. The battery takes up Too Much Space for Maximum Sales. The vehicle needs to be redesigned with the battery in the floor, for max space.

            Good: Ford is doing something.
            Bad: Ford it doing the absolute minimum.

            1. pjwood1 says:

              “absolute minimum”

              Yeah, it’s sad to me that even in the non-governmental “org” world, Ford can achieve a more polished message at conferences, than GM. It’s a little bit like their relative advertising success.

              Achieving with message/marketing (or LEDs) what you then don’t have to with product, is what keeps some co’s on the map.

          2. F150 Brian says:

            Then I guess Gateway drugs can be a good thing too 😉

            I agree with the steady shift to higher capacity batteries (but same exterior dimensions) and shrinking generators, which means they don’t actually have to refactor platforms as much as going directly to a dedicated BEV with a huge battery.

            So why are there not more of them ????

            It’s not like the transition will be fast. USA/Canada are simply too large to cover with high speed chargers in a short time, so we will need the on-board generator in some areas for a while.

          3. Kdawg says:

            There’s a lot more room in an SUV, and if GM can put 18kWh in a compact, then Ford can put 22kWh in an SUV.

            To me 22kWh and 40 miles of range is the low bar for any new PHEVs coming out.

          4. SJC says:

            If the marketing shows people can do without a spare, put the batteries there. Provide an air compressor and tire sealant.

        2. Mad says:

          22kWh would be closer to 60 miles of EV range. I doubt they will go that far.

          I’d expect somewhere in the 10-15 kWh for a range of 20-30 miles. I think going over 30 is not practical for them to design/carry an engine.

          1. Kdawg says:

            I doubt you could get 60 miles of range in a full size SUV with 22kWh. The Volt gets 53 miles with 18.4kWh, and it’s a streamlined compact.

            Also “over 30 miles” is still less than the average 40 miles/day. And don’t forget about winter, where ranges drop a lot. Or towing.

            The less engine starts the better. Use the range extender for those longer 50 + mile trips, or backup when you can’t charge.

            1. Bacardi says:

              The Volt, unlike GM’s EV products, the Spark EV/Bolt EV has a very large buffer…Not sure what Ford uses…

              1. Brian says:

                My 2015 CMax Energi has about 6.8kWh usable out of a nominal 7.6kWh battery. 89%.

    2. mx says:

      Hold On! Where’s the Escape???
      Did it get away?

      1. SJC says:

        Escape is too close to CMax, the marketing wizards at Ford screwed up on that one.

        An Explorer can be bought with the 2.0L turbo, take that then add a Fusion Energi drive train…done.

  2. Josh Bryant says:

    The Escape and Explorer Energi models have been long overdue.

    Maybe there is a pack size increase coming at the same time. Give the Fusion 40 miles and these SUVs 25 or so.

  3. WadeTyhon says:

    Excellent! I know someone who will be very happy to hear about an Explorer Energi model.

    1. ItsNotAboutTheMoney says:

      Even if it’s FWD?

  4. ziv says:

    I am looking at my Voltstats graph on daily mileage and I would love a Ford Energi if it had at least 34 miles of AER. More would be better of course but the current Energi’s just don’t have enough range to make me sell my Gen I Volt.
    Maybe higher density packs will make a difference but if your platform was designed primarily for ICE, you aren’t going to be able to find enough room for 12 kWh or more pack unless you sacrifice the trunk.

    Maybe new battery chemistries will allow car makers to use more than 65% of the pack capacity in a PHEV-35, but I kind of like Chevys conservative approach on pack capacity utilization.

  5. menorman says:

    2020? That sounds like a compliance play that’s far enough out for them to back away from if the CAFE standards get delayed or relaxed.

  6. David Murray says:

    If Ford could do that to all of those models, that could easily boost them to the number 1 seller of plug-in vehicles. Because I could see them easily selling 1,000+ of each model every month. I would just hope it is time for a little more than 20 miles of range… maybe 30?! pretty please?

  7. Brian says:

    Bring it on, Ford. The Energi system makes a great PHEV. Just work on putting in a bigger battery with better packaging (don’t take away these SUVs trunks like you did to my CMax), and you are Golden.

    1. PHEVfan says:

      Ford’s gonna need to upgrade the Energi performance if they want to keep up on the sales. Energi’s are still less than 100MPGe and ~40 MPG while competitors (Hyundai, Toyota) are in the 130+ MPGe range, and 50+ MPG range. And that’s today’s specs, not a “future model”.

  8. Mark C says:

    I wouldn’t expect too much range from Ford. The Focus BEV just got a range boost to keep them at the low end of the acceptable range group.

    1. Brian says:

      The 2017 Focus Electric gets 115 miles per charge. Compare that to the Leaf which stands at 107 miles, for a steeper price tag. Also, unlike Nissan, Ford upgraded the motor to over 100kW. The Leaf is still using the same old 80kW motor.

      On paper, the Focus looks like one of the best deals going – you can currently get one for under $20k complete with CCS port. Until, of course, you open the trunk. That’s when sales evaporate. Otherwise, it’s one of the best values on the EV market today.

      1. BenG says:

        Retail price for the Leaf is not what people are paying. $10,000 discount from retail is more like it, which is why they are still selling more than 1,000 per month compared to a few hundred per month for the Ford.

        The cargo space issue is also a problem for Ford.

        1. Bob Nan says:

          May be some get’s a $10,000 but that does not mean that everyone gets it.
          No automaker can afford to produce and sell more and more vehicles at that level of discount for a car with an MSRP of $30,000

          1. BenG says:

            “May be some get’s a $10,000 but that does not mean that everyone gets it.
            No automaker can afford to produce and sell more and more vehicles at that level of discount for a car with an MSRP of $30,000”

            I’m not sure exactly how widespread it is, but I’ve heard so from several states including my own, NC.

            Nissan is in it’s 7th year producing the Leaf, which is effectively an economy car. I think that they can probably squeeze a little profit out of it at $20,000 at this point. They sell the Versa starting at $12,000, isn’t $8,000 enough to cover the cost of the battery? I’d say so, ballpark anyway.

  9. Leon says:

    Was down at the Ford dealer looking at the Ford Focus EV. Looked in the hatch area which is virtually unusable due to the battery. My reaction was probably what Ford wanted – why would I pay more for an EV. I could buy the gas version for less and get a hatch cargo area too. I can’t believe Ford is serious about EVs.

  10. Kevin C. says:

    Good grief. It’s difficult to find any kind words for Ford.

    A Ford Transit Energi could have been on the market years ago. Then Chevy could have been forced to unleash the Voltec drive train into commercial vans and trucks.

    They need an automotive arms race:
    Mutually Assured Electrification

  11. David Lane says:

    This is good news. I want a plug in Transit Connect with seating for 6.

  12. Brave Lil Toaster says:

    “It’s a natural fit for buyers here who love SUVs and seek at least some degree of fuel efficiency.”

    Ford is, in general, all about lower sticker prices, so my hope is that they’ll be able to squash the age-old argument “$X,000 buys a lot of gas” and “is the extra cost going to save me money?”

    So there’s that angle on the whole “some degree of fuel efficiency”. But will it happen? We’ll just have to wait and see.

  13. ffbj says:

    Ford’s in big trouble, with falling sales, and only F-150 keeping them afloat. They are perceived as a has been, with little forward thinking. Lately they have been heavily pressed to come up with some turn around ideas, which is why this new campaign.

    Not really all that inspiring.

  14. Bloggin says:

    There is an all-new Focus, Escape, and Explorer coming between 2018 and 2020 on all new architecture where battery storage issues would have been addressed.

    There is also an all-new Fusion/Mondeo and MKZ coming as well during the same timeframe and we should hear about Energi models ‘indirectly’ soon. This was announced back in 2016 but without this much detail.

    This time the battery packs should offer the required 31 miles so they can qualify for the incentives in China.

  15. Bloggin says:

    Also, with the plug-in hybrid F-150 coming, we should hear about a plug-in version of the all-new Expedition and Navigator soon as well.

  16. KevinL says:

    I wanted to get a Ford Fusion Engeri, but batteries took up too much trunk space. Purchased a Tesla Model S instead. HUGE interior space. Can fit my entire bicycle in the back without removing the wheels. With the seats down, it’s as much storage as my Jeep Grand Cherokee which will soon be replaced by an electric SUV.

  17. Bob Nan says:

    Excellent news. Escape used to be the #1 seller among the Crossovers for few years before slipping to #4 position now. Introducing both a Hybrid and Plugin(Energi) will greatly help the model to regain the #1 slot.

  18. M3-Reserved says:

    Niro should have them worried. Will give that a serious look when EV and PHEV versions come 2018