Motor Trend: Here’s Your List of Vehicles That Will Likely be Cross Shopped With the Cadillac ELR


Cadillac ELR

Cadillac ELR

With the price and full specs of the Cadillac ELR now known and the plug-in Caddy now headed to dealerships, the question is “With what will the ELR compete for sales?”

ELR to be Cross Shopped Mainly With German Luxury Makers?

ELR to be Cross Shopped Mainly With German Luxury Makers?

At $75,995, the ELR is up there in a spot occupied mostly by German luxury sedans.  As such, Motor Trend believes most potential ELR buyers will cross shop it with the following vehicles:

  • BMW 4 Series
  • BMW 6 Series Gran Coupe
  • BMW 435i xDrive
  • BMW 640i
  • Mercedes-Benz C350
  • Mercedes-Benz E350
  • Jaguar XK8
  • Jaguar F-Type

In terms of performance, the ELR falls short of every vehicle on that list.

Motor Trends says that technology-geared individuals will likely cross shop the ELR with this list of vehicles:

  • Tesla Model S

Again, not looking good in terms of the performance match-up for the ELR.

In these two fields of competitors, the ELR will not keep pace, so let’s hope Cadillac finds a way to market the ELR so that what it lacks in performance doesn’t factor into the buyer’s decision.

Source: Motor Trend

Category: Cadillac


27 responses to "Motor Trend: Here’s Your List of Vehicles That Will Likely be Cross Shopped With the Cadillac ELR"
  1. David Murray says:

    I’ll admit.. I’d rather have the ELR than any of the cars on that first list. But I’d never spend that much money on any car, even if I had that much money to spend. The Volt still makes a lot more sense.

    1. Aaron says:

      Speaking of the Volt, I’m surprised that isn’t on the list of potentially cross-shopped vehicles. I think MT was looking at price tags and luxury rather than functionality.

  2. I seriously doubt people who are in the market for an ICE are going to slip on a banana peel and fall into the $75k ELR, which requires a whole other mind set to use properly.

    People who buy the ELR are going to have a need, or a at least a strong desire to drive Electric, but need range off the Supercharger network.

    Thinking about Drs and execs with a weekend retreat in the hills. And outside sales reps that are logging trips outside their local metro area.

  3. Just_chris says:

    All of a sudden this car makes sense to me, another pointless over priced car for those who want a pointless over priced car. I mean who buys a 6 series BMW?

    What do I know anyway, if it can displace a whole heap of over priced saloons and help accelerate the progress of EV and PHEV’s then it’s worth having. I notice there isn’t a Cadillac in the list.

  4. Bloggin says:

    The #1 question asked of anyone who buys or leases an ELR will be…….

    ‘Why didn’t you get the Tesla Model S?????”

    1. kdawg says:

      Range. Range extender. Refinement. Price. Looks. Backed by a 100 year old company.

      1. You must be referring to the 100 year company that failed a few years ago, General Motors Corporation. I think the current General Motors Company is about 4 years old.

        Tesla is ten years old.

        1. kdawg says:

          Oh that’s right. I forgot one of the rules of a bankruptcy is you must burn all engineering documents & records, and all employees must be subject to having their minds erased.

          1. Aaron says:

            Refinement? You have a tough battle proving that one.

            Price? Base Model S is less than a base ELR.

            Looks? Subjective.

            GM? A company that is notorious about bad customer service. Tesla’s warranty is “unless you intentionally tried to break your car, we’ll fix it”. Until Cadillac comes even close to that level of support, your point is invalid.

            1. kdawg says:

              The interior of the Model S seems spartan/cheap/unrefined/cobbled to me. Yes, subjective. I do like the graphics(software), but the screen is way to big and looks out of place/unintended.

              Apple for apples on features (not drive train), the ELR cost less that the Model S. This has been discussed at length. Even spreadsheets have been provided.

              Looks – yes subjective. The Model S exterior is bland to me. I hope Gen 3 has a bit more pizzazz. The Model X looks too much like the Model S also.

              GM- bad service? Now you are being subjective. I’ve always had great service. Also this pertains to dealerships, of which Tesla has none. They have some repair shops, but no where near the level of coverage GM has. Many people don’t even know Tesla exists, where as Cadillac is a worldwide name.

              1. All the reasons why poorly managed companies can remain dominant in the US market, while successful upstarts are almost unheard of (Tesla is it so far in 90 years).

                While discussing bland looking cars, I think GM would probably win an award or two.

                GM owns zero dealerships in the US; it’s against the law. Tesla owns their service centers.

                1. kdawg says:

                  The Converj won several awards for its design/looks. Probably one of the main reasons for it getting green-lighted.

                  GM doesn’t have to own the dealership for a GM car to be serviced there and for the dealer to stock GM parts. In fact, it doesn’t even have to be a GM dealership.

    2. Brian says:

      I like the Tesla but even with 200 mile range I would still feel range anxiety. What if you go away on the weekend and drive almost to the full range of the battery. Do you then plug it in all weekend at your friends house and use their car? The strategy used in the Volt seems perfect to me. Having said that I would still like to see closer to 80 miles electric range on the Volt. Both are great cars. I don’t think people should just assume that if you have the money you should buy the Tesla.

      1. Dan Hue says:

        I agree. ER technology adds a layer of complexity, but it makes the Volt and ELR more versatile as grand tourers (unplanned or off the main road trips), In my mind. it’s the right combo for now, though I think 40 miles of e-range is the minimum they could get away with and still be considered BEVs. 80 miles would indeed be much better.

    3. Bill Howland says:

      One of the regular bloggers here (Scott 200) found a fine price comparison between the 60 Kwh Model S, and the new ELR.

      From $5k cheaper for the model S, to 14K more expensive. If you want bells and whistles, the ELR at a comparably equiped level is $14,000 cheaper, and some features cannot be matched, such as full real leather in the ELR not even available in the S as an option, versus the superior track performance of the S not available with the ELR.

      I disagree with most on here. I think it is a good value in this market segment, and it will sell well for this market segment. With its 960 watt charger (standard operation), it is also very Grid Friendly.

      1. I’m reasonably confident that it has the same a 16 amp charger (3.8kW) that’s in the Volt and Spark. Still, absolutely pathetic for a car at this price point.

        1. kdawg says:

          For 10.5 kWh usable in the ELR, 3.3kW is more than adequate (and remember you have a range extender as well). For the Spark, get the SAE fast charging option and charge to 80 percent in 20 min.

          1. kdawg says:

            (cue comment on how Chademo is the best-est thing in the world and the “Frankenstein” plug will destroy humanity.)

      2. What parts of the Model S interior are not available in leather that are in the ELR? Headliner?

        Model S has leather, and extended leather (dash, doors).

        Model S: 19.2 kW charger + supercharger QC
        ELR: 3.3 kW and no QC avail

        I’m glad that Cadillac makes the ELR. I’m glad that another range-extended option exists for people who need that capability. I think the ELR looks sharp.

        But until GM makes their moon shot, it will be hard to think of hem in anything other than second place when it comes to leading innovation in the most important development in the auto industry in the last 100 years.

  5. JakeY says:

    They are only selling 1000-2000, so I think even when performance is obviously well below the vehicles listed, GM can probably still sell out. Of course if they want a vehicle that’s truly “competitive” then that’s a different story.

  6. George Parrott says:

    Perhaps like the Venus de Milo, if you mostly want to look at it standing there, the ELR could be rewarding, BUT if you want beauty that actually thrills WITH movement, then ANYthing else would be much more rewarding.

    1. kdawg says:

      I bet it has a very smooth/quiet ride. Not everyone races to the next red light.

  7. Mark C says:

    The Volt get accolades for its driving experience. Cadillac has the magna trak suspension setup that has been bragged on as well. While I am not able to afford an ELR, and would by a Model S instead, I believe the Cadillac will sell and the owners won’t be complaining about their performance capabilities. After all, where I commute, the average new Corvette still doesn’t accelerate any faster than the Kia Rio it’s stuck behind in traffic. Those open road scenes in advertisements are not where most people commute these days.

  8. Nelson says:

    Why would anyone looking for a four door sedan consider a two door coupe?
    If I want a four door sedan I’ll only cross shop four door sedans.
    Sale people are always trying to sell you something you don’t want or need.


    1. Aaron says:

      Great point!

  9. mustang_sallad says:

    While it definitely is overpriced, I wouldn’t blame anybody for choosing the ELR if they didn’t want to have to plan every long trip carefully around the supercharger map. The roll out of the superchargers is certainly being really exciting to watch, and I think it’s probably beat most expectations, but I could definitely imagine wanting a bigger go everywhere car, plus a slick daily driver like the ELR that would let me do 90% of my driving on electrons.

  10. George Parrott says:

    I migrated from a 2011 Volt to a 2014 Volt instead of the ELR when I saw the ELR priced at $76,000. I would have chosen the ELR at around $53,000, but saw $76,000 as bizarre. The other car in our garage IS a 2013 Tesla Model S 85.