More Than 1 In 3 EVs Sold In Korea In 2014 Were The Kia Soul EV

FEB 25 2015 BY JAY COLE 10

The Kia Soul EV Makes An Appearance At The 2015 NAIAS In Detroit In January

The Kia Soul EV Makes An Appearance At The 2015 NAIAS In Detroit In January

Final numbers are now in from South Korea on electric vehicle sales for 2014, and it was all Kia.  All the time.

In total 1,183 EVs were sold, and 35% of them were the all-new, all-electric Kia Soul EV with 414 units notched.  Interestingly, the Kia Ray also sold 202 units – meaning that combined, 1 out of every 2 EVs sold in the country were from Kia.

2015 Kia Soul EVs Apparently Roll Straight Off The South Korean Assembly Line And Onto Locals Driveways

2015 Kia Soul EVs Apparently Roll Straight Off The South Korean Assembly Line And Onto Locals Driveways

Here is the top 6:

  1. Kia Soul EV* – 414
  2. Renault Samsung SM3* – 309 (basically the Fluence ZE rebadged)
  3. Kia Ray EV* – 202
  4. BMW i3 – 170
  5. Chevrolet Spark EV* – 70
  6. Nissan LEAF – 16

* – South Korean-made product

Specializing in “all things Kia”, our friends at Kia-World.net (which is a great site to keep on top of Sould EV news) weighed in on the top 3 reasons why the Soul EV took the top spot.

1. People within the industry believe that the Soul EV did so well thanks to theclass-leading distance that the vehicle can travel on a single charge. That makes the Soul EV more suited to longer trips than other electric vehicles.

2. It also helps that the current model of the Soul EV comes with a 10-year warranty, which is something the competitors can not match!

3. Battery efficiency, especially in colder weather, is an issue for most electric cars, but not the Soul EV, which comes with a heat pump that helps keep the battery efficiency where it should be.

We’d like to add “country of origin” as another/4th reason to the list.

Kia-World

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10 Comments on "More Than 1 In 3 EVs Sold In Korea In 2014 Were The Kia Soul EV"

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That are some really poor numbers. Hopefully Kia could step it up.

Also a PHEV Ceed would be selling like crazy. And so would a range extended Kia Sportage BEV.
There is money on the table.

I test drove the Soul EV. I got the dealer to leave it outside unplugged overnight before my test drive. Temperature was -7C. We drove it 81km and it still had 25 left. Range estimates seemed to be bang on (said 107 when we started). Very impressive for their first attempt, would be my choice for a local EV over the Leaf. Only complaint was no stereo upgrade available, even on the top of the line version I drove.

107 seems low. Was the car done charging? We continue to see 120 to 122km at even -20c.

It was charged to 100% and then left unplugged overnight at -7C….half the test drive was done at 120km/hr and the other half at 95km/hr

I’d love to see this one in a US nationwide roll out. I guess they don’t want to strand a bunch of old ICEs in the process – bad for company profits.

The Kia soul ev @ 93 mile range and good cold weather performance is very attractive.
If Kia started selling to all 50 states in Feb. like they said they would, I would have already leased one. However, within 2 years we should see $30k, 200 mile range cars come to market and I probably won’t consider Kia unless they offer better range / price point. If Tesla 3 comes out around that time frame, Tesla get my money hands down. In the meantime, I’ll probably look at a 2016 Chevy Volt on a 2 year lease if Kia doesn’t have stock available in the mid-west by Aug./Sept.
I wonder if Kia realizes how many sales they could be making right now and how limited of a window they have.

have a deposit on a kia soul ev for over a year now
nowhere in sight in the ny area.
yes i love the 10 year warranty

I think they have a hit car and they know it, but it might not be profitable to manufacture, or they don’t have enough battery supply, or demand might have surprised them. For whatever reason they are not quite ready to sell it in high volume. The question is whether they intend to ramp up or not.

Not surprising, South Korea is very nationalistic with their car purchases.

I’ve had one on order in Toronto since Oct/14 and should get it next week or so (Mar/2015). I’m told by my sales guy the batteries are costing Kia more than expected, and that he currently expects a 4-6 month wait for more cars.
Initial reports had indicated Kia would build approx 1000/month, but from the sales reports it looks like they are building only 100 or so per month. They will loose their opportunity if they won’t or can’t gear up production – I believe they have a product that could easily be in the top 3 for EV sales.