Mitsubishi To Remake Its Original 1917 Offering, As An Electric Car
Mitsubishi Motors will celebrate its centennial anniversary with very special project of re-creating its very first automobile – the 1917 Model A, as a plug-in.
Together with West Coast Customs, Mitsubishi will not only build the Model A with the same looks of the original, but equip it with a plug-in hybrid powertrain – from the Outlander PHEV.
This way the Outlander PHEV will finally appear in the U.S. right? (sarcasm intended)
The 1917 Model A was the Mitsubishi’s first-ever passenger vehicle built (all 22 of them) back 100 years ago.
“In 1917, the Mitsubishi Model A was the first car ever to be adorned with the three-diamond emblem when launched in Japan marking the beginning of a global automotive company that has now spanned a century of technological innovation. With the Model A, Mitsubishi’s automotive history began with a 22-car production run of Japan’s very first series of mass-produced vehicles.”
“The vehicle is being built at the West Coast Customs facility in Burbank, CA and will be completed this summer. The build will be featured on an episode of Inside West Coast Customs, which airs on the Velocity network, Tuesdays, 9 PM PDT/EDT.”
Francine Harsini, senior director, marketing at MMNA said:
“We’re proud to be a 100-year-old brand with a rich heritage in the automotive landscape. The Mitsubishi Model A is the vehicle that paved the way for many other unique and exciting models over the years and we’re excited to re-design it with West Coast Customs. The Mitsubishi Model A will feature all the distinctive aspects of the 1917 vehicle, but will be built on the PHEV platform and offer the latest in automotive technology.”
West Coast Customs CEO and Founder, Ryan Friedlinghaus had this to say about the ground-breaking customization endeavor:
“We are incredibly honored to have been chosen to take on this iconic build for Mitsubishi that celebrates the centennial anniversary of the company’s first mass produced vehicle. It is an incredibly exciting opportunity to be able to integrate the history of the original Mitsubishi Model A with the technology of current-day Mitsubishi vehicles to recreate the Mitsubishi Model A. Team members in every department of West Coast Customs are super excited to be involved with this build – truly a piece of automotive history.”