Mitsubishi Sold 30,000 Outlander PHEVs in 2014

JAN 30 2015 BY MARK KANE 5

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Production of Mitsubishi Outlander PHEV is probably going at full swing at Okazaki plant near Nagoya, Japan.

Last year, the Japanese company sold over 30,000 plug-in SUVs – some 10,064 in Japan and 19,980 in Europe. Data isn’t yet complete, so we expect that the total result is slightly higher.

As you can see on the graph, sales in Japan were all over the charts, but recently stabilized at 600 a month.

With almost 18,000 sold in 2013, total sales by the end of 2014 in Japan/Europe stand at some 47,849!

The Okazaki plant is able to produce 50,000 Outlander PHEVs annually, so if demand remains strong, next January – before sales in the US even beging – Mitsubishi will reach 100,000!

On the other hand, sales of the all-electric MiEVs are weak, especially in the context of the kei-car market boom in Japan to an all-time high of 2,272,789 in 2014. Just over 2,000 MiEVs were sold in 2014 in Japan.

Categories: Mitsubishi, Sales


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5 Comments on "Mitsubishi Sold 30,000 Outlander PHEVs in 2014"

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Mitz has got to do whatever they can to expand production. They’ve got a hit here and they need to run with it.

The Ausie press is reporting almost 1,000 sales in Australia and almost 200’in New Zealand, becoming the best selling plug-in in both countries. This means that the 50k milestone will be reached soon, if not already did.

That would double the number of plugin cars on the road in oz, hopefully this is the beginning of the curve here.

Actually the Outlander PHEV alone doubled the PEV stock in Australia! (accounting for sales of all other models since 2011)

On the bright side, when Mitsusbishi sells the Outlook PHEV next year, they’ll have 198,000 to sell until they run out of tax credits in the US.