Mitsubishi Retools Japanese Factory To Up Outlander PHEV Production, Slash Costs


Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Mitsubishi is reportedly in the process of “overhauling” its factory in Okazaki, Japan in order to reduce production costs and to up production output for the Mitsubishi Outlander PHEV.

As Automotive News reports:

“The renovations at Mitsubishi’s Okazaki plant in central Japan aim to cut the cost of body assembly 30 percent, while boosting capacity there 10 percent to 230,000 vehicles.”

Of course, not all of that production capacity is for the Outlander PHEV, but according to Mitsubishi spokesman Tetsuji Inoue, the changes at the factory are largely for the automaker’s increased shift towards plug-in vehicles.

For fiscal year 2014, beginning April 1 2014 and ending March 31, 2015, Mitsubishi aims to produce 50,000 Outlander PHEVs.

Automotive News states:

“The retooling began in January and will run through next May.  The changes will better accommodate Mitsubishi’s shift toward electrified vehicles by allowing battery installation along the main line.”

The ¥4.5 billion ($44.3 million) investment into the factory should position Mitsubishi to easily be one of the world leaders in plug-in vehicle production.

Source: Automotive News

Category: Mitsubishi


18 responses to "Mitsubishi Retools Japanese Factory To Up Outlander PHEV Production, Slash Costs"
  1. Miggy says:

    As this is already the best selling SUV PHEV in the world it can only be good for Mitsubishi and all EV’s, see reviews at:

  2. DaveMart says:

    Mitsubishi is likely to switch more of its production to the PHEV in future as Europe is starting to become disenchanted with the diesel and its particulate emissions, and here the main choice is usually between the diesel with better economy on long runs and the PHEV with better economy on short.

    London is considering extra taxes on diesel vehicles to reduce its horrendous pollution levels, with diesel a prime culprit and made popular by incentives due to its low CO2 emissions relative to petrol:

    ‘Drivers of diesel cars face financial penalties to curb air pollution in city centres.

    Under plans drawn up by London Mayor Boris Johnson, nearly all diesel vehicle drivers would be hit by a £10 charge to drive into Central London, while other cities are considering introducing low-emission zones to crack down on diesel fumes.

    Mr Johnson will also lobby the Government to raise road tax on diesel cars to encourage motorists to switch to cleaner vehicles.

    Elsewhere, Labour is planning a network of low-emission zones that would force older diesel vehicles out of many cities.’

    With places like Paris having to try to restrict travel due to the fumes pumped out by their countless diesel engines this summer the rest of Europe is unlikely to be far behind.

    Good news for the Mitsubishi PHEV, and good news for all forms of battery and hydrogen transport.

    1. David says:

      Modern diesels are very low in particulate emissions. Very low in pollution overall.
      Hydrogen vehicles are impractical due to the cost and energy required to create and transport hydrogen.

      1. Scramjett says:

        When compared to past diesels maybe. But relative to modern gasoline (petrol) engines, their particulate emissions are still quite a bit higher.

    2. Scramjett says:

      Curious. Doesn’t Germany and some of the Scandinavian countries have whole urban centers that have already been closed off to automotive traffic?

  3. Martin T says:

    I hope they sell well and can pass some savings on.

    I am extremely disappointed in their competitors Toyota & Honda with the BS Hydrogen direction.

    Mitsubishi has the EV battery future direction and well done!

    1. DaveMart says:

      Yep, it is such a shame that Toyota do not make any plug in hybrids at all and that things like hybrid plug in fuel cells, especially for buses right now, are simply impossible.

      They should have asked you then they would have known without a shadow of a doubt exactly what they should have done, and how they should do it!

      1. David says:

        Toyota doesn’t make any plugin hybrids at all???
        The Toyota Prius plugin hybrid is one of the best selling PHEVs.
        I personally don’t like it because of its ridiculously low electric range, but still, it’s a plugin hybrid.

        1. Brian says:

          You must be new here. DaveMart is being facetious. He is a big supporter of FCEV and typically uses the “Toyota’s Engineers are smarter than you” line to explain his support.

          1. Scramjett says:

            I never really doubted that Toyota’s engineers are smart anymore than I doubted GM’s engineers are smart. I know they are because I’ve talked to a few of them when I was a student. I think Toyota’s direction is being dictated by their management, not their engineers (much like GMs direction 10 years ago being dictated by management).

            1. Brian says:

              As an engineer myself (although not in the auto industry), I can attest to the fact that there is almost always a difference between what the engineers think/believe and what the management/marketing team says.

              As far as Fuel Cells, it seems to me that they are technically feasible, and may have a place in high-energy transport (e.g. tractor trailers and even RVs or heavy-duty trucks), they probably are not well suited for light transport (cars, SUVs, maybe light trucks). There are too many negatives to using Hydrogen that while it CAN happen for light transport, I am hoping that it DOESN’T.

    2. Mike says:

      I guess that’s how capitalism works.
      Better engineers and management beats the pants off Toyota and Honda.

  4. pjwood says:

    Outlander 12.0kwh, Cayenne S-E 10.8kwh.

    Mitsubishi, there is no substitute.

    1. Brian says:

      Outlander – practical, affordable family-oriented SUV

      Cayenne – high performance, high price, “sports” SUV

      Other than size, these cars are not in remotely the same class. They will attract different buyers, and sales will be additive rather than competitive.

      pjwood, there is no competition.

  5. Josh says:

    I wish they would have restated their plans for NA release in the presser.

  6. MTN Ranger says:

    Mitsubishi should just shut down production of all their other cars and just make the Outlander PHEV. 🙂

  7. Davey says:

    My Subaru Outback is larger by inches.

    I got $40k cash waiting to buy something bigger than a Honda Accord.

  8. Kubel says:

    Are there any EV-mode performance figures? Wondering if this will perform like a Volt or more like a C-Max Energi when in EV-now.