Mitsubishi Plug-in Sales Weakened In Japan To Below 1,000 Units In July

AUG 29 2014 BY MARK KANE 3

Mitsubishi i-MiEV

Mitsubishi i-MiEV

Divergent signals are coming in from Japan, where on one side sales of MiEV all-electric cars twitched upwards a little bit thanks to more inventory (finally) of the current model year, but on the side Outlander PHEV sales weakened.

In general, sales of electric cars in Japan have fluctuated recently up and down after a more stable period at the end of 2013 and in the beginning of 2014.

With almost 6,500 Outlander PHEVs sold after seven months in its home market of Japan, Mitsubishi should exceed 10,000 (raising the bar from last year’s 9,608).

102 i-MiEVs and total 128 Minicab-MiEVs (delivery van and truck version) sold in July brings the total YTD result to 1,151 (more than 1,500 less than in 2013).

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3 Comments on "Mitsubishi Plug-in Sales Weakened In Japan To Below 1,000 Units In July"

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Supply constrained?

It is my understanding that the joint venture between Mitsubishi and GS Yuasa has maxed out battery production and Mitsubishi could still sell more plug-ins.

shipping constrained x battery supply constrained.

per location, supply may be constrained one place, and plenty available elsewhere. Similar to Tesla sales, but with a more variable supply of batteries.