Mitsubishi Outsells Honda In Europe Thanks to Outlander PHEV Success

FEB 24 2015 BY MARK KANE 12

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Mitsubishi is doing well in Europe, with January sales in Western Europe almost reaching 9,500.

That’s twice the number of recorded sales in Western Europe for Mitsubishi in January 2014.

EagleAID, which closely monitors West European sales, stated that Outlander PHEV is part of this success.

Mitsubishi was able to outsell Honda (less than 8,000 cars) in Western Europe in January 2015.

“Making excellent progress.

This is AID’s glowing verdict of Mitsubishi’s European operation.

A company that has long ranked as a no-hoper near the bottom end of West Europe’s car sales charts, currently ranks as one of the fastest growing carmakers in Europe.

Testament to its meteoric climb, which first began in earnest during last year’s second half on the back of strong sales of its Outlander PHEV (Plug-in Hybrid Electric Vehicle), this January Mitsubishi has overtaken Honda, which still stands out as the biggest loser in the Japanese camp.

This January, some of the most remarkable figures came from Mitsubishi, relative newcomer to the newly emerging market of Plug-in hybrids (PHEV), with a near doubling in January’s West European sales.

This means that Mitsubishi, a traditional bottom-ender in West Europe’s cut-throat car market, has outsold Honda.”

The conclusion is simple – prepare solid plug-in hybrids if you want to enter a path of growth in Europe.

Source: EagleAID

Categories: Honda, Mitsubishi, Sales

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12 Comments on "Mitsubishi Outsells Honda In Europe Thanks to Outlander PHEV Success"

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Meanwhile in the US…

Bueller…Bueller…Bueller…

CherylG's_DirtyLittleSecret

Damn, you beat me to it.

The Cartel decided to delay its introduction to north america more than a year because it was too successful.

The Outlander PHEV should be a huge success in the USA. Especially if they increase the battery to 16kWh.

I think that may also make the car cheaper, because it will qualify for the $7500 tax credit.

That is, of course, assuming the credit is still in play when it DOES finally come out!

EagleAID wrote this?

“…the newly emerging market of Plug-in hybrids…”

What? Not “…the doomed-and-gloomed dead-end market of anything electric”?

I must be dreaming. Someone pinch me.

Even EagleAID couldn’t put a pig on that lipstick, it seems…

They aren’t bothering to release it here because Mitsubishi North America is going the way of Suzuki North America. Their best PHEV concept this year was… a resurrected concept from 2 years ago. Not joking. ::yawn::

Interesting that these two car companies are not doing well in the USA. Best selling Japanese cars in New Zealand for 2014 are:
1st Toyota
2nd Mazda
3rd Mitsubishi
4th Suzuki
5th Nissan
6th Honda

The best thing about this is that the outlander phev’s displace city dwelling suv’s if not with their first owner, who may just be a tax dodging company car driver, then defiantly with the second.

Just saw an outlander phev from the bus, 50% of plugins in Australia are outlanders.

How close is this to the #1 selling Mitsubishi model world wide?

It is interesting that one of the big arguments against the California CARB ZEV requirement was that it would hurt smaller car makers more than bigger ones.

Yet here is a prime example of a smaller car company striking gold with a PHEV that actually increases their market share. The exact opposite is happening. A smaller car company can blow their sales straight through the roof with a well-placed EV or PHEV.

Yet another example of anti-EV fud being proven wrong by reality.