Mitsubishi Outlander Sport PHEV Coming To U.S. After Bigger Outlander PHEV

MAY 10 2015 BY ERIC LOVEDAY 28

2016 Mitsubishi Outlander

2016 Mitsubishi Outlander

According to Auto Guide, the Mitsubishi Outlander PHEV will launch in the U.S. in the first quarter of 2016.  Auto Guide quotes Mitsubishi Motors North America executive vice president Don Swearingen as provider of the intel.

Following the launch of the Outlander PHEV, Mitsubishi will introduce the smaller Outlander Sport (REV/ASX outside the US) plug-in hybrid onto the U.S. market.  There’s no exact timeframe for the arrival of the Outlander Sport PHEV, but we suspect it won’t trail the Outlander PHEV by more than a year or so.

Additionally, Swearingen stated:

“Clearly Mitsubishi is a smaller company so we have to do the business case on every model and it must show a value offer for our customers, a profit for us and our dealers, and if the business model doesn’t show that we’re not going to bring it to the US.”

“We cannot have a failure.  We have to make sure we study the market, we bring out competitive price vehicles that offer a value proposition, but also in a segment that we think there’s enough volume.”

Source: Auto Guide

Categories: Mitsubishi

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28 Comments on "Mitsubishi Outlander Sport PHEV Coming To U.S. After Bigger Outlander PHEV"

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Gsned57

7 seats and a good price and It’ll be a toss up vs the town and country plug in.

MorrisonHiker

The Outlander PHEV only seats up to 5.

Gsned57

I have hope that the 2016 model will bring back the 3rd row. I also thought I read here that the Japanese version has that third row.

MorrisonHiker

The non PHEV Outlander can have a third row and seating for 7. The PHEV only has seating for 5.

ArkansasVolt

I am hoping that the new design will have a third row. otherwise, i will have to be stuck in a minivan… “biggest goober-mobile on the planet” … “there is no way to be cool in a minivan”

Nix
David Murray

Well, explain the iMiev, then..

Speculawyer

Not much to explain. It is a car build for the strange Japanese Kei car regulations which got brought over to sell a few for CARB credits and who ever else wanted one.

Lensman

I dunno how it looks from inside Mitsubishi, but from the outside it certainly looks like marketing the iMiEV in the USA is a miserable failure. Even as a compliance car, its sales are quite poor.

David Murray

The irony being that the i-Miev is not technically a compliance car since it is sold nationwide. Yet, all of the compliance cars actually outsell it.

Ocean Railroader

The i-miev’s major flaw is it’s crappy range. In that the i-miev could out sell the smart car in that it is twice as big as a smart car and around the same size as the Fiat500L. Unlike those two cars the smart car and the Fait500L it has quick charging ability. But the other two cars have ranges that are 20 to 30 miles higher then it. If they were to add a extra 40 to 50 miles range to the i-miev and raise production it would sell fairly good.

jmollard

Then it would be much more expensive. After test driving the iMiev, the only thing going for is its the least expensive EV around (maybe not even with the GM Spark EV). But in that demographic, owners likely can only afford one car so need versatility. Very few people will take a leap of faith like this on a tight budget. So their strategy was clearly flawed.

jmollard

I should add just the opposite for the Outlander PHEV. In surprising contrast, the Outlander product team nailed that one.

Jay Donnaway

Indeed, the i-MiEV marketing has been abysmally poor, but no mystery given that Mitsu hasn’t made available any inventory to speak of since shortly after the first boatload arrived in December 2011. Owners love the car (I’ve put in over 56,000 i-miles), and anyone who’s tried to load gear into a Spark or Smart would appreciate the i-MiEV’s 50 cubic feet of cargo capacity over the fold-flat rear seats. Plus, chicks n kids dig its happy jellybean styling, as opposed to the Spark’s pug-ugliness, the LEAF’s bug-eyed carp-mouth, or the Gen 1 Volt’s obese doorstop with prehensile grille. Oh, bonus here- adults can actually sit upright in the back as well…

wavelet

Don’t know about the real-world range, wit hobviously depends on the exact conditions, but EPA range for the 2016 i-MiEV is 62mi, for the Smart ED 68mi. That’s not a huge difference in absolute terms (which is what matters…), and the i-MiEV is certainly more flexible in usage (can carry 4 vs. 4 adults, a little more cargo capacity with 4 passengers, and 4x with 2 pass.) Also, the DCQC is standard.

Nix

Kei cars were designed to drive on the 50 MPH and lower speed roads in Japan, on an island nation that has a max speed limit of only 62 MPH.

It is not surprising that it translated poorly everywhere else.

Rex Wilson

At one time, Mitsu was selling very well, slowly it went down.

Launching this type of product could boost its sales to new highs.

Tesla has shown the case of how a good car priced well can sell. Mitsu should just follow them.

Just_Chris

Both Tesla and Mitsu sold about 30k plugin’s last year, I think it is a bit rich to suggest either is (or should be) following the other.

lewl

The normal RVR sells very well in Canada.
A PHEV version would be an easy upsell if incentives remain.
Better yet, just skip the gas model and make them all PHEV.

Pete

Bring the PHEV to US Mitsubishi ! In Europe Outlander PHEV share is 54 %, give us the cars we want!

mr. M

The share is 20% of the EVs in europe according to jose’s blog. Where does your number come Form?

ArkansasVolt

the share referenced above is the share of outlanders sold that are outlander phevs

electric-car-insider.com

I saw the Outlander PHEV at the Clean Car Expo and it looked pretty good. I think it would sell well, but by the time it goes on sale it will have upmarket competition from Volvo, Porsche, Tesla Model X, Mercedes and BMW.

It’s saving grace is that those brands will create a lot of awareness about the plug-in SUV, but probably won’t sell anything at the Outlander price point.

Brian

None of the upmarket competition would really be competition to me, based on expected prices. I suspect I’m not alone there.

The Outlander PHEV will standout in price for what it offers, and I expect it to outsell all the rest, if supply allows.

Rav4 EV AZ

Based on the Sticker Price there is zero competition in the US against the Outlander PHEV.

Any updates on the US release? April 2016?

Martin Tesar

I could go one as long I can get in and out of one “easily” This is the thing with most SUV’s on the market these days.
I like the station wagon utility, but I need easy in out access so if Mitsubishi can do this I want.

Gord

The Outlander PHEV is a winner. They have sold 10,000 of them in the UK. Cannot wait to see them in the North American market. Hope that Mitsu can get enough batteries to meet the demand. If you want one order it now, as delivery times will be long.

JeremyK

I hope they bring the Outlander to the US for no other reason than to push GM to build a CUV version of the Volt.