Mitsubishi Outlander Sport PHEV Coming To U.S. After Bigger Outlander PHEV
According to Auto Guide, the Mitsubishi Outlander PHEV will launch in the U.S. in the first quarter of 2016. Auto Guide quotes Mitsubishi Motors North America executive vice president Don Swearingen as provider of the intel.
Following the launch of the Outlander PHEV, Mitsubishi will introduce the smaller Outlander Sport (REV/ASX outside the US) plug-in hybrid onto the U.S. market. There’s no exact timeframe for the arrival of the Outlander Sport PHEV, but we suspect it won’t trail the Outlander PHEV by more than a year or so.
Additionally, Swearingen stated:
“Clearly Mitsubishi is a smaller company so we have to do the business case on every model and it must show a value offer for our customers, a profit for us and our dealers, and if the business model doesn’t show that we’re not going to bring it to the US.”
“We cannot have a failure. We have to make sure we study the market, we bring out competitive price vehicles that offer a value proposition, but also in a segment that we think there’s enough volume.”
Source: Auto Guide