Mitsubishi Outlander PHEV U.S. Launch Set For Q2 2016 (Update)

JAN 28 2015 BY ERIC LOVEDAY 57

Mitsubishi Outlander GX5 PHEV

Mitsubishi Outlander GX5 PHEV

Here’s the latest tidbit of information on the U.S. launch of the Mitsubishi Outlander PHEV.  This news comes to us via Automotive News:

“Dealers will begin receiving a wave of fresh products this year, starting with a redesigned Outlander in July. Other new and freshened Mitsubishi products include a redesigned Outlander Sport and 2016 Lancer at the end of the year, a new Mirage next spring, along with a Mirage sedan and plug-in hybrid Outlander in the second quarter of 2016.

That’s more than one year away still.  Will the waiting never end.

It had been anticipated that the Outlander PHEV would arrive in the US in “late 2015 or early 2016” (via Tetsuya Tobe, manager of product planning at Mitsu),  after a battery reporting module was added to the vehicle to make it compliant as a new PHEV model in California.

We have made inquiries to Mitsubishi today to attempt to confirm this Automotive News report, and will update when we receive word back from the Japanese automaker.

Update (January 28th, 7:45):  We spoke to Mitsubishi executive this evening and they confirmed that the Outlander PHEV will go on sale in the US spring of 2016.

Mitsubishi Outlander GX5 PHEV

Mitsubishi Outlander GX5 PHEV

Source: Automotive News

Categories: Mitsubishi

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57 Comments on "Mitsubishi Outlander PHEV U.S. Launch Set For Q2 2016 (Update)"

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This could almost be a sport. Who will arrive first? Model X or Outlander PHEV?!

Same thought in my head. Not the same market, but there is a little overlap.

If you need a roof rack, the choice is simple.

No thank you. There, I made my choice. 🙂

No, they aren’t the same market. There is also the BMW X5, Volvo XC 90 and a Mercedes (don’t recall the model) PHEV crossover coming to market this year. However, I mention these two because they get the most attention (at least that’s the way it seems to me).

Oops, sorry about that. I thought I remember their being a third OEM making a CUV PHEV in addition to BMW and Volvo and thought it was Mercedes. Guess not. Was it Porche or is it really just Volvo and BMW?

Porsche has the Cayenne PHEV, BMW is coming out with the X5, and Volvo is coming with the xc90, and of course the Model X and Outlander PHEV when they get here

Ah, thanks. 🙂

It was just awarded the Best Value Car in Aussie by The Motor Report.
http://www.themotorreport.com.au/60726/tmr-best-buy-2015-mitsubishi-outlander-phev

Thin grill’esque is in.

When/if it is ever released in the U.S., it would get the new styling previewed at last year’s auto shows, not the current style shown here.

The Outlander Concept S that debuted shows a similar thin grill, though it widens from the headlamps rather than narrows from the headlamps like the current model.

Personally, I rather like the current design. The Concept S isn’t too bad, but it’s butt is, well, butt ugly.

What a joke. It is just a ploy to get people to go into their dealerships so they can try to sell the ice version.

Another year has passed…and another year it has been delayed. IF it launches in the U.S. next year, it will be over three years later than it launched in Japan. Mitsubishi could’ve OWNED the U.S. SUV PHEV market for three years…and now they will have to compete with several other models. The other models may be more expensive but I’ve been saving for so long that I’m able to consider those models instead.

Yep – Pretty sad. By the time they come to market in the USA they will be less relevant. There will be a lot more competition.

Was going to say the same thing. When the Outlander PHEV came out in Japan there was absolutely no competition. But given all the delays for the US launch, all the European luxury makes (Audi, BMW, Mercedes, Volvo, Porsche) already have PHEV SUVs coming out in the US around the same time.

And if the CrossVolt does come out, I think Mitsubishi will have most of its market stolen (given Chevy is a much stronger brand and a CrossVolt will probably cost around the same).

I agree. I’d be first in line to buy a CUV based on the Volt. If it offered 50 miles electric range, I would be happy but I’d settle for 30 to 40 miles. GM has wasted their opportunity as well by not offering such a product. There are more SUVs sold than sedans but for some reason car companies are building tiny, goofy electric cars or really expensive luxury SUVs plug-ins that few can afford. Build a $40k CUV PHEV and I’m sure they would sell 10,000 a month easily. A crossover, wagon or similar vehicle would offer more room for passengers, cargo and batteries and they could easily offer AWD by having an electric motor for each axle.

Toyota could have done this with RAV4 EV. It could use the smaller front drive Model S motor (or more intelligently, make it a rear drive), cut the battery way down to save weight and cost, and plop in the smallest Prius oil burner engine powering a generator at a constant speed.

Viola! Cheap and simple.

Logically you make sense, but in reality SUV hybrids have sold quite poorly.

People who buy SUVs don’t care much about gas mileage, and they’d probably scoff at the reduced cargo space of a PHEV.

They’re also gonna want higher power output than Voltec is designed for. Price premium needs to come with a matching performance premium for good sales figures. The ELR flopped primarily because its performance didn’t match the price.

So theoretically the Outlander PHEV should be a hit, but it’s far from a certainty.

(to be clear, I’m talking about the US market)

“People who buy SUVs don’t care much about gas mileage, and they’d probably scoff at the reduced cargo space of a PHEV.” I disagree. If you pay attention to SUV “circles,” they frequently talk about gas mileage as a source of pride by arguing who gets the best (unless you’re a nut arguing the opposite, which does happen, but rarely). I think the reason why SUV hybrids have flopped is because they don’t actually improve mileage that much, except on paper. I don’t think most hybrids sell that well for the same reason. The Prius is the exception, but that’s because Toyota sells it primarily as a commuter car. Once BEVs and PHEVs take off and are also position as a commuter, Toyota’s Prius sales will probably be toast (probably part of the reason why they’re so anti BEV/PHEV). Personally, I think an SUV PHEV, such as a Pathfinder, Outlander, Equinox, etc., really would sell well because you could actually get a decent amount of time in EV mode AND the engine wouldn’t kick on every time someone sneezes (yeah, I’m looking at you Toyota!). As to cargo space, it is far easier to fit a decent sized battery pack… Read more »

I hope you’re right about demand for plugin SUVs.

But I’m pretty sure that what I described is the reason behind the apprehension from manufacturers to offer more than just a few SUV hybrids.

Current SUV hybrids barely offer improved mpg. My 18 year old CR-V continues to get better mileage than most hybrid SUVs on the market today. If a hybrid SUV or PHEV SUV offered significantly better than 30 mpg then they would sell like hotcakes. The Outlander had been successful in every market that it has been released in. The ability to do most/all of one’s daily driving in EV mode and have cargo and passenger space and available AWD is a winning combination.

It’s certainly possible that the OEMs might be holding back due to these perceptions. However, I’d say that the reality is as I outlined and I think that the proof will come with how well the Model X, Bimmer, and Volvo plug-ins perform.

I see the CrossVolt eating the lunch of the CR-V, Rav4, Escape class of CUVs. People buying those do not care about performance and would be blown away by the 0 – 20 torque of the CrossVolt.

It doesn’t need to compete with the larger class of CUV/SUVs. The three vehicles I mentioned sold a total of ~900,000 vehicles in the US last year. If CrossVolt couldn’t eat 100k per year out of they, GM is not trying.

Next generation Chevy Equinox shares the same D2Rxx platform that Volt and Chevy Cruze is built on…

If GM would ONLY drop the Voltec into the Equinox…

I would pay $40K for that.

So would I. Heck, I’d drop $50k for a higher end version.

I also would have snapped up the Crossvolt SUV version of the Volt if GM had put it on the market. Tired of waiting for the Outlander PHEV. At this point I might just settle for an Equinox with start/stop function but GM is slow to expand that technology. In my opinion all cars should have that.

My iMev lease ends Feb 10. If the Outlander PHEV was waiting on the lot, I’d be driving one home. Instead I got a great deal on a 2014 Volt. Mitsubishi missed my purchasing window. Bringing the PHEV at the right price to the US will help fire up the market, but by the time I’m ready for another car there will be many other options. Mitsubishi may have lost me and many others for good.

On top of that, I have never owned a Mitsubishi before and I could have been new to their brand. However, if Nissan or GM have a CUV/SUV PHEV by the time they finally introduce the Outlander, I will probably go with the Nissan or GM model instead.

@davidw +1

Totally Agree. SUV’s are very popular in the US and a plug-in hybrid SUV with mileage so much better than anything else on the market and always on 4X4 would have sold like hotcakes.

Like you say they have ceded market dominance and now its questionable if it will sell well against the competition or not.

Too late.

Mitsu could still capture a chunk of the market if priced at $29,999.00 but otherwise a little late to the party!

I honestly think that even $39,999 would be pushing it. The Pathfinder, which I believe is the same category, has a markup of about $5 – 10k for its hybrid and is in the mid 40s.

Don’t forget the federal and state tax credits. A $40000 PHEV could get up to $7500 in tax credits (although I think the Outlander will only be eligible for $5200 of it). Also states like Colorado have an additional credit of up to $6000. That $40000 PHEV SUV would end up effectively in the upper $20k range, beating the price, performance and mpg of most small to mid-size crossovers and SUVs.

That’s quite true, but I don’t usually factor that in when I look at prices.

Incidentally, doesn’t the credit expire after next year or is it the end of 2017 that it expires?

They may be late, but so too is everyone else. What would really be a problem for them is their not being competitive on EV mode range. This, in its “old” guise is a darn nice station wagon. It is exactly the form I desire. I wish them the best but what I really hope is that Chevrolet gets the message and comes through with their version. But damn it, don’t skimp on rear seat leg room or style over utility and not provide a proper useful rear end. It will be great to have all the Marques offering competitive versions but I won’t be paying a premium for a brand name. I just want a reliable, useful EREV with at least 40 miles electric range and 40mpg CS for 40K or less. Good luck to the Mitsubishi Outlander.

I’ve posted ad nauseum about this
But Mitsubishi really let Americans down

Sigh

Given the improvement and look of the Volt, that’s what I’ll be driving this Fall

-1 to Mitsubishi

Unforced error

Europe’s best-selling PHEV — selling even more than the Volt does in North America — still won’t come to the U.S. this year? Not until 2016?

How disappointing.

Count me among the disappointed.

They can make it all up to me by putting a 16 kWh battery that qualifies for the full $7500 federal tax incentive and gives a longer pure EV range. All will be forgiven.

Oh, and a bit better 0-60 too, while they are at it…

Hello Nix, the 0-60 time of 11 seconds is when you keep the power outputmeter in the green area. If you give full throttle it does 0-60 in 8 seconds.
I’m driving it for 15 months now and it is pretty fast, at least fast enough for me!

Multipla — Very cool! 8 seconds is more than adequate. Thank you for the inside information.

Scratch one more thing off my list… =)

+1

It’s a possibility with the refresh, but I was being conservative in hoping for a 14 kWh battery.

The sad part is we still don’t have any phev suv in it’s price range announced. All the luxury suv phevs together won’t sell 1k per month…

Exactly. Plus the Outlander is in the $35-40k range while the VW and Volvo will be in the $60k+ range. There is plenty of market opportunity for Mits to sell the Outlander in 2016. That said, it is such a same to lose all those potential sales in the US over the last few years.

By Q2 2016, how many dealers would still be left selling this thing in the US?

good point. right now the closest one to me is 130+ miles away. if it closes, it will be nearly 300 miles away.

Yes, right now, there is only one left in Sacramento. If that closes, I’ll have to go to Oakland! Yeesh!

There’s a Hyundai/Mitsubishi dealership in Fairfield, right off I-80.

I know because I still have a 3000GT.

Ah, didn’t know about that one! I thought my options were Roseville, Oakland and San Rafael. Hopefully they’ll still be around in a few years!

Mitsubishi has officially lost my sale now. I just can’t wait that long. Being in Texas, I would probably be waiting until 2017 before I could actually get one.

At this rate, I am better off waiting for LEAF 2.0 or Model 3. Volt lease is looking very likely this fall.

I wonder what the automaker’s thinking is on introducing new models just before the next generation of batteries comes out. Does it make sense introducing a model knowing that the next year much longer range will be available?

That’s a good point. The batteries could be outdated as soon as it hits the market. It would just all hinge on how quickly the next gen batteries roll out industry wide and how quickly Mitsu can upgrade and adapt.

and to think the Ford Escape hybrid could have had this market if they re-engineered the battery capacity and motor controllers.

Agreed. I was really disappointed when Ford dropped their Escape PHEV plans in favor of the C-Max. The C-Max just doesn’t have the cargo volume that we need.

Ditto +1