Mitsubishi On Outlander PHEV Success In UK
Mitsubishi Outlander PHEV became the best selling plug-in car in the UK in July and judging by press releases, dealers there just love it.
A Mitsubishi dealer in Leighton Buzzard sold 12 units since early June.
Simon Luddington, Sales Manager at the dealership in Grovebury Roa, which took on the Mitsubishi franchise in April, stated:
“We’re a new dealership and we’ve found that 60-70 per cent of enquiries have been for PHEV, there’s so much excitement around this vehicle and what it can do. We’ve had lots of people keen to test drive it and they’re amazed by the technology. The vehicles has been described as a game-changer and it’s already been a big hit for us.”
At the same time, in Birmingham, sales amounted 22 units
Gillian Hamer, Dealer Principal at Red Rose Mitsubishi, commented:
“The Outlander PHEV has been a turning point for us! As a fairly new dealership it’s opened customers eyes to fact that we’re here.”
“The best thing is people want them and at first they’re coming in to buy a PHEV but realising what else is on offer from Mitsubishi. I’ve even sold 4 or 5 Motability cars in the past month, the same as I sold in the whole of last year!”
Another 27 were sold by a dealer in Coventry:
Darren Clarke, Sales Manager at Oak Tree Garages, Oak Tree Road, remarked:
“We’ve had a good mixture of interest and a large portion has been company car buyers who are interested because of the huge tax advantages.”
“We’ve also people who are keen on the green credentials and the technology in the car. It’s great because it appeals to a lot of people.”
The Outlander PHEV makes a stir in UK thanks to prices from £28,249 to £34,999 (post-Plug-in Car Grant). There are other incentives too:
“It also benefits from £0 Vehicle Excise Duty – which means no road tax has to be paid – and it’s congestion charge-free too. In addition, the Benefit in Kind (BIK) for company car drivers is just 5%, which is a virtual pay rise of thousands of pounds per year.”