Mitsubishi Outlander PHEV Sales Surpass 100,000 In Europe

3 weeks ago by Eric Loveday 14

Mitsubishi Outlander PHEV (MY17)

The Mitsubishi Outlander PHEV just recently launched in the U.S. (99 sold in December) after years of delays, but it’s been available and very popular in Europe for quite some time now.

2016 Mitsubishi Outlander PHEV

In fact, Mitsubishi just announced that European sales of the Outlander PHEV have surpassed 100,000 units:

“Barely four years after its launch, Mitsubishi Motors Corporation (MMC) today announces that Outlander PHEV, its clean fuel technology flagship, has passed the milestone of 100,000 sales in Europe. Today, the Outlander PHEV accounts for more than 10% of the European sales in Mitsubishi Motors.”

Grand Total in Europe: 100,097 units (Oct. 2013 to Dec. 2017)

Mitsubishi adds that the Outlander PHEV was the best-selling plug-in hybrid in the Netherlands and Scandiniavia for each of the past 3 years (2015-2017).

Over in the UK, Outlander PHEV was #1 in PHEV sales last year. The same was true in Norway and Spain.

Here’s a break down of the sales volume for the Outlander PHEV in its Top 10 European markets:

Press blast below:

Mitsubishi Outlander PHEV clears 100,000 sales milestone in Europe

Tokyo, January 29, 2018 – Barely four years after its launch, Mitsubishi Motors Corporation (MMC) today announces that Outlander PHEV, its clean fuel technology flagship, has passed the milestone of 100,000 sales in Europe. Today, the Outlander PHEV accounts for more than 10% of the European sales in Mitsubishi Motors.

When it made its debut, initially in the Netherlands and Scandinavia, Outlander PHEV brought a new dimension to the European SUV segment. It was the best-selling plug-in hybrid vehicle in the region in each of the past three years (2015-2017)*.

Despite an ever-growing number of competitors, Outlander PHEV has stayed ahead of the pack thanks to constant evolution of the model. In 2017, Outlander PHEV retained the number one position in the UK, Norway, and Spain*.

*Source: JATO Dynamics

Technology flagship

Outlander PHEV has become Mitsubishi Motors’ technology flagship, its plug-in hybrid electric architecture a core element of the company’s product strategy.

Outlander PHEV is in the tradition of other engineering breakthroughs from Mitsubishi Motors, such as four-wheel drive (4WD) in 1936, electric powertrains in 1966 and SUVs in 1982. The Outlander PHEV is a mid-size SUV that offers an attractive combination of low environmental impact, ‘Super-All Wheel Control’ active safety, excellent reliability and low running costs.

Developed from a fully electric vehicle, Outlander PHEV has a unique architecture consisting of a front electric motor, a rear electric motor and no gearbox. This translates into benefits for drivers that include much lower weight (good for energy efficiency), a simpler layout and absolutely smooth operation, while being able to cover long distances fully loaded with reduced fuel consumption and CO2 emissions.

The Outlander PHEV was used by the Japanese delegation attending the 2015 United Nations Conference on Climate Change (‘COP21’) in Paris. It was the most ecological Compact-SUV in Germany (“Auto Test Sieger in Gruen”) for Auto Test and Oekotrend magazines in 2015, 2016 and 2017.

In 2014, one Swiss driver, Felix Egolf, managed to cover 700km in an Outlander PHEV, including 133km on highways, while using only 40.55 liters of petrol. A shepherd in Wales used the car to check on his flock as they were lambing – because it was so quiet that it didn’t upset the pregnant ewes.

Amid heated debates in Europe about the future of diesel and the place of the automobile in society, the achievement of this milestone vindicates Mitsubishi Motors’ ambition to offer new propositions for those who wish to embrace change.

Mitsubishi Outlander PHEV cumulative sales figures in Europe

Grand Total in Europe: 100,097 units (Oct. 2013 to Dec. 2017)

 

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14 responses to "Mitsubishi Outlander PHEV Sales Surpass 100,000 In Europe"

  1. Benz says:

    About 25,000 Mitsubishi Outlander PHEV sales in the US in 2018 will be very likely.

    1. Quebec 100% EV says:

      ..and about 10,000 in Canada in 2018 very possible, if supply north of the border keeps up with demand. Ontario and Québec will be the biggest drivers up here due to decent provincial incentives.

      Just wish it had more than 22 miles of pure EV range, though.

      1. mxs says:

        Yeah, I agree …. 22miles sounded good 2-3 years ago. But because they delayed the sale of it so much the spec looks “behind” now … that is if I am buying a new 2018 vehicle, willing to keep it for 3 years. Not enough …

        But, there will be plenty of takers diving into their first plug-in.

        Others will keep waiting for the first CUV/SUV plug-in which can make it 65km in EV mode only though rain/shine/freeze ….

        1. ItsNotAboutTheMoney says:

          It’s only behind some cars.

          But it’s the only “affordable” AWD PHEV right now.

          1. mxs says:

            Very true, yet few people are so desperate that they have to buy a brand new SUV in 2018 with such low range.

            I will rather keep driving what I have a bit longer, until someone shows me a car with better range. In another words, the specs are not making me go and trade-in my current car. Simply not good enough …. and that is the problem with this car being sold in 2018.

        2. Threader says:

          22 Miles in perfect conditions. Cut about 30-40 percent of that all electric range when its -20 C like is has been in QC most of the winter so far. So glad my 2017 Volt had EPA 53 miles because this winter has been brutal on range yet I still have a useful 34 miles when it was -28C a few mornings.

          1. mxs says:

            Exactly …

  2. Lou Grinzo says:

    And just yesterday, I saw (get this) a TV ad for this vehicle. They even showed someone (gasp!) plugging it in!!!

    Is that allowed???

    1. ItsNotAboutTheMoney says:

      Yes, it’s Nissan (fully took over Mitsubishi Motors after the economy ratings scandal in Japan). They do advertise their plug-ins.

      I think it’ll sell solidly. They’ll have no price competition for a while.

    2. MikeM says:

      Wow! Plugging in to the wall? Unheard of!

      BTW it also appeared on the back of the NY Times Magazine:

      “It’s electric. It’s gas. It’s both with super all-wheel control”
      “The world’s best-selling plug-in hybrid crossover”
      “Starting at $34595**”

      ** Not really for the version you probably want!

  3. Derek says:

    and under current regulations it will continue to ge the federal credit as Tesla, GM, Nissan’s credits fade away. Time to get that battery up to 16kwh.

  4. eponymous says:

    I hope they provide enough to always have a few on the lots to test drive. None of that special order nonsense.

  5. Nick says:

    Twice the towing capacity of the US version.

    1. mxs says:

      Typical for the silly North American towing standard. Problem with every single car. I never worry about it, to tell you the truth …

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