Mitsubishi Outlander PHEV Sales In Japan Up 20% In March


2017 Mitsubishi Outlander PHEV

2017 Mitsubishi Outlander PHEV

Mitsubishi has had no complaints about the sales of its refreshed Outlander PHEV since it was launched last summer. Much improved numbers have now been logged for some 9 months in a row.

A solid 955 units were delivered in March, which represents a 20% growth year-over-year.

In the first quarter of 2016, sales hit 3,073, which is well on track to hopefully set a new record north of 12,000 for this year.

Cumulatively, nearly 34,000 Outlander PHEVs have now been delivered in Japan through the end of March.

As for the tiny i-MiEV:  As a result of the newly upgraded 30 kWh Nissan LEAF finding a lot of sales success in Japan, the Mitsubishi i-MiEV now can’t even find driveways to fill in its home market – just 24 were moved in March.

Mitsubishi Outlander PHEV sales in Japan – March 2016

Mitsubishi Outlander PHEV sales in Japan – *through March 2016

Category: Sales

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12 responses to "Mitsubishi Outlander PHEV Sales In Japan Up 20% In March"
  1. David Murray says:

    Why, oh why, do they still keep making the i-Miev?

    1. Leaf says:

      In Europe I-Miev, I-on and C-Zero were about 3000 units last year, not so bad. Volkswagen e-Up is about same.
      I don’t get why i-Miev is so bad in Japan, probably to expensive but market share of this smal kei cars is over 30 % in Japan!

    2. Speculawyer says:

      Zev credits?

      1. Nix says:

        Nope. Mitsubishi is neither a large volume nor an intermediate volume manufacturer in the state of California, and is not required to sell a singe ZEV pure electric vehicle. In fact, they sold their ZEV credits to GM, because they didn’t need any for themselves.

    3. wavelet says:

      No, the question is why don’t they upgrade the battery to 100mi AER in the same form factor.

      It would make a very decent commuter (comfortable for 4 or 2 + luggage).
      Given the car was finalized in 2010 (it was the first mass-produced EV), it’s alredy amortized, and it’s a light car, so it would need relatively less of a kWh bump to become a 100mi car.

      In addition to making a good commuter/urban car, it would work well as a short-term or specialty rentals (think national parks).

      1. Nix says:

        Because it is based upon a Japanese Kei-car standard that is specifically regulated to be a city car, not a long range vehicle. That is what the Outlander is for.

  2. Speculawyer says:

    Wow…it is almost like it is a successful vehicle. Why is it not here?

    Actually, maybe I’ve been stupid this whole time and they had a good reason…the chicken tax. Does that apply? Nah, that was only for pickups, right?

    1. Nix says:

      Lots of tax advantages for the PHEV in the EU that aren’t the same in the US market.

      Besides, EU drivers drive fewer miles a day, and don’t expect as high performance, and whine less about “only” 12 kWh of batteries.

  3. Rightofthepeople says:

    Does anyone know what kind of premium Mitsubishi charges in Europe or Japan for the PHEV Outlander vs the standard Outlander? Just trying to estimate what they will charge for the PHEV in the US when it finally arrives (this fall?) and the standard ICE Outlander pricing here is known.

    1. Mr. M says:

      Use google?

      1. Rightofthepeople says:

        Oh my gosh, great advice, thanks. ?

    2. Nix says:

      It isn’t a direct comparison. First off, Mitsubishi isn’t going to send the identical vehicle to the US that they send to EU and Japan. Just like they build a special larger version of the i-Miev just for the US market.

      Also, in the EU, the PHEV competes with the Diesel Outlander, not the gas version that is sold in the US. The diesels have a higher base price than the gas versions sold in the US.

      And in many parts of the EU they have a carbon tax for vehicle registration that the United States doesn’t have.

      Also, there are are place in the EU where the PHEV gets full tax incentives, where in the United States the PHEV only gets partial tax incentive.

      In the EU the PHEV competes against a higher base priced diesel, and the PHEV gets full tax incentive, and a lower yearly registration tax than the diesel. In some places they also avoid punitive VAT style taxes that greatly increase the cost of an ICE vehicle. The PHEV also can be driven in city centers where ICE vehicles are banned. Not to mention the much higher gas taxes that make electricity a much cheaper option than gas or diesel.

      In the US the PHEV competes against a lower base priced gas engine, and only gets partial tax incentives, and in some states actually gets an additional yearly tax registration penalty for highway taxes, on top of paying a tax on gasoline to pay for highway taxes.

      So in many places in the EU, the base price of the PHEV version is just part of the story. The evil socialist carbon tax advantage, purchase tax incentives, sales tax advantages, clean city center regulations, and high gas/diesel taxes make the PHEV a no-brainer over the Diesel version.

      But in the US, one political party that is far to the Right of the American People would call that the “Gubbermint choosing winners and losers”, and “Interfering in Capiteeelizzum”, so the PHEV version won’t be as competitive in the US as it is in the EU.

      Is that the detailed answer you wanted?