Mitsubishi Outlander PHEV Sales In Japan Down Nearly 90% In July

SEP 3 2016 BY MARK KANE 10

Mitsubishi Chairman and CEO Osamu Masuko, UK Managing Director Lance Bradley and Mayor of London, Boris Johnson at the 2016 Mitsubishi Outlander PHEV unveiling in Tokyo.

Mitsubishi Chairman and CEO Osamu Masuko, UK Managing Director Lance Bradley and Mayor of London, Boris Johnson at the 2016 Mitsubishi Outlander PHEV unveiling in Tokyo.

Mitsubishi is experiencing some difficult times in Japan after a hot start.

The standard petrol Outlander for the domestic market was put out of production (among other models on wave of scandal with overstated fuel economy), while the remaining PHEV versions still remains on sale and selling down, struggling with the related fallout as one might expect.

In July, Outlander PHEV sales were just 261 units, which is 89% less than year ago.

After seven months sales exceed 4,000 plug-in cars, compared to over 5,300 sold in 2015 – what looked to be a huge year-over-year beat a few months ago, now seems in doubt altogether.

Sales for all of the i-MiEV versions was just 22 in Japan, only 3 away from the (ahistorically anemic) US sales of the all-electric kei car besting it for the first time ever.

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10 Comments on "Mitsubishi Outlander PHEV Sales In Japan Down Nearly 90% In July"

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YoY may be down, but it’s not much different from May, June, July. Biggest drop seem to be Mar to Apr. Also, it seems downward trend started July of last year.

As for iMiev, wow, that’s pretty weak. How do they afford to keep it in production? As Toyota guys said, BEV probably cost less than gas car, so even small volume might not cost as much to make?

David Murray

Wow.. I figured the only reason the i-Miev was still being manufactured is that maybe it had good sales in Japan. But I guess not. So why are they still bothering to make it?

Spider-Dan

Don’t worry, the U.S. sales will pick up the gap when it’s released here in 2020.

Nix

This hurts to watch.

Just_Chris

My guess is that they are making a lot more money selling them in the UK, Holland and Norway so are shifting as many as they can to the EU as possible. Is there going to be a massive spike in sales in PHEV’s in Holland this year again? It would be interesting to know what the global sales are doing.

Pushmi-Pullyu

Well, they’d better be selling a lot more of them in some country than they are in the U.S./Canada, and more than they have over the last four months in Japan, because such low numbers certainly won’t justify keeping a car in production unless it’s a mere “compliance car”.

Heck, even for its final third year of production, after it was clear it was a failed model, Ford made 2,846 units of the Edsel!

arne-nl

YTD Outlander PHEV sales in The Netherlands were only 143, so that doesn’t help Mitsu.

viktor

In 2014 they sold more of Outlander PHEV then Tesla sold Model S and was the second biggest manufacturer of EV. Until July this year they are number 6 in manufactur ranking and there is a good change that they will drop to place nine.

http://ev-sales.blogspot.se/2016/08/world-top-10-july-2016.html?m=0

Friso S

@Just_Chris I think so. In 2017 the subsidies on PHEV’s will further decline in Holland and will result in no benefit of buying a PHEV compared to an ICE. At the end of the year this spike will probably occur.

Ken@Japan

The sales numbers in Japan
August 151
September 0

Japanese government tested the Mitsubishi Outlander PHEV JC08 fuel economy numbers and the Mitsubishi’s reported numbers were a lie.
http://www.mlit.go.jp/common/001143214.pdf#page=3

Mitsubishi’s number was 20.2 km/L vs tested number is 19.5 km/L .

Mitsubishi stopped shipping the PHEV model in Japan on August 30th, therefore the September number will be zero.

Mitsubishi will start shipping the PHEV in Japan after new JC08 numbers are listed on their new catalog.
It will take some more days…