Mitsubishi Outlander PHEV Sales Remain Strong In Japan; i-MiEV Sales Growing

APR 13 2014 BY MARK KANE 18

Mitsubishi EVs and PHEVs sales in Japan

Mitsubishi EVs and PHEVs sales in Japan

Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

Sales of the Mitsubishi Outlander PHEV in Japan remain solid for the forth month in a row, reaching 1,630 units in February.

With 2,928 sales under the belt this year, the electrified Outlander is already above the 2,585 unit sold in the first two months of sales of 2013. Exceeding first year results shouldn’t be too hard taking into consideration the period of suspended production after battery manufacturing problems in 2013.

Outlander PHEV seems to be on the way to 15,000-20,000 sales this year in Japan alone if this pace continue. Last year it was 9,608.

We’re seeing some growth of all-electric Mitsubishis too, like i-MiEV and its clones Minicab-MiEV and mini truck Minicab-MiEV Truck.  The arrival of the first 2014 model-year examples in February inflated sales to the best result since March 2013.

In February, 238 i-MiEVs were sold and 98 Minicab-MiEVs. Sales of the Truck version was only 16.  The pure electric Mitsubishis still have a long way to go to reach record levels of over 1,000 cars sold in some previous months in the past.

Categories: Mitsubishi, Sales

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18 Comments on "Mitsubishi Outlander PHEV Sales Remain Strong In Japan; i-MiEV Sales Growing"

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Both cars are no shows in the us market.
I know us isn’t always first , but we are a large market.

2014 Imev no details no availability
Outlander PHEV no show

2014 i-MiEV details are available at No availability today, but real soon now 🙂

I want the Outlander PHEV to come here, and I want it to be successful. BUT I will probably not buy one despite the fact that it’s the only plug-in I can afford that can tow my boat (3000 lbs). They just have too many quality issues and recalls. It would have to go a few years without recalls/issues at this point to earn my trust.

You should be OK if you lease.

Historically I have been strongly against leasing in favor of buying. But the way technology is advancing right now, that may be a valid option. We will have to see if they bring the car to the US in time (my Leaf lease is up next summer), if at all.

Like Brian, I want this vehicle to succeed as well, and would be interested in one myself if the US price is reasonable.

You still want a quality vehicle even if you lease. You’re still paying good money, and you still have the option to buy at lease end. Even though you do have an way out to protect you against being upside down at the end of the lease term, you will need to hold onto the vehicle for that term.

I am not again leasing as long as you do some serious number crunching to truly compare where you would you stand at end end of the lease term as VS your best finance option VS cash purchase option. None of these 3 ways to buy make sense if the vehicle has issues that affect your time driving it, or if you have to spend a bunch of time dealing with service departments.

What quality issues? The only one’s I heard about were battery related which were resolved last summer.

3 recalls for a car that hasn’t been around all that long is not exactly a good record. It makes me worry about how many more could be coming. Enough so that I probably won’t buy the car.

I’ve had no problems with my I-MiEV after 2 years of ownership. Only had one minor recall. I’m hoping the Outlander PHEV comes over by 2015, replace an old Versa we have.

For the record, I was referring to the Outlander PHEV, not the i-MiEV. I have not heard of quality issues with the i-MiEV.

Thanks for the link on the Imev but that info has been static for months
How can they still not be selling the 2014 Imev?
When do they plan on selling it ?

Mitsubishi’s official line for arrival in the US of the 2014 I-MiEV has always been “late spring”. One dealer has reported the first shipment due tomorrow, 14 April, which should get cars to dealerships around 1 May.

Thats some cool source thanks!

A 31+ mile plug in SUV should do very well in the US.

The Outlander PHEV is coming…

The BMW X5 PHEV is coming….

We should hear something next week about the 2016 Ford Edge PHEV which should also bring the 2016 Lincoln MKX PHEV.

I’m not quite sure how well the Outlander will do in the US. 20 miles EV range is a bit low and the payback period over an ICE version will be ugly.

With my Leaf I’m saving about $1400 / year on fuel costs vs my 30mpg Escape Hybrid (16k miles/year). This was a no brainer.

For those who prefer an SUV, or need the towing capacity, the Leaf may not be an option for one’s only car.

As for 20 miles EV range, well the Energi cars have been out selling the Volt (when added together) every month so far this year. Clearly there is a market for them.

I agree.

I think a third row seat would be so handy to have too. It would be tight in the vehicle but that is ok – we would just be using it when we have visitors and are going out somewhere with 6 people. I want our next vehicle to have 3 rows, and it would be nice if it were a plug in.

While my wife’s EV% would drop with this vehicle compared to our Volt, but this would just cover my round trip work commutes.

Also, some people can charge at work so even if they have a longer commute this could still save a ton of fuel.

Phatcat73, I could be wrong but I think the most fuel efficient vehicle with 3 rows of seats available in the US right now is the Highlander Hybrid. The EPA says at the default 15k miles per year it will take $1950 to fuel.

You can’t use the EPA’s plug in hybrid calculator to estimate this Outlander yet, but if we get a rough idea using the Fusion Hybrid we can estimate the same 15k per year (41 mile a day) would cost $850. So that is $1100 against the most fuel efficient 3rd vehicle, which is in the same ballpark you are saving with your Leaf.

Those numbers assume JUST nightly charging and no opportunity charging. If someone can plug in at work, the Outlander PHEV’s cost go way down. Also, most people driving vehicles with 3 rows of seats have much less efficient vehicles than that HH. So, like yourself, there will be some people that this makes a lot of sense for.