Mitsubishi Expands Production Capacity Of Outlander PHEV To 50,000 Annually

JUN 25 2014 BY MARK KANE 24

Mitsubishi Outlander PHEV - Not Coming To The US In 2014, And Probably Not in 2015 Either

Mitsubishi Outlander PHEV – Not Coming To The US In 2014, And Probably Not in 2015 Either

Mitsubishi Motors Corporation recently increased production capacity at its Okazaki Plant in Okazaki City, Aichi Prefecture, Japan from 174,000 to 212,000.

For us, the most interesting numbers are those related to Outlander PHEV, which entered production in late 2012 and was introduced in Japan in January 2013.

For fiscal year 2013, Mitsubishi planned to produce 30,000 units, but after some problems with battery production and suspended production for few months, the Japanese company missed the target. Recently, we noted that total sales exceed 26,000.

After increasing capacity by two thirds, in fiscal year 2014 (which begins in 1 April 2014 and ends March 2015) Mitsubishi hopes to produce 50,000 Outlander PHEVs. One more up step and production of PHEV version will catch up with ICE versions.

This for sure could cement Outlander PHEV as one of the best selling plug-in vehicles ever at a rate of approximately 4,200 a month worldwide (Nissan LEAF territory).

Source: Car Watch

Mitsubishi Motors Corporation Okazaki Plant

Mitsubishi Motors Corporation Okazaki Plant

Categories: Mitsubishi


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24 Comments on "Mitsubishi Expands Production Capacity Of Outlander PHEV To 50,000 Annually"

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And suddenly mitsu sneakes into the game again and may be one of the most important electric vehicle brands soon. Even after “failing” a bit with the i-miev.
That wasn’t expected. Thumbs up!

Why not go for 100k straight away? Then maybe they would have capacity to get into the US with it too.

When you start getting into building 50,000 a year it is no longer a niche market car but a main stream car in that the Prius went this way.

I hope though that they are raising battery production a great deal to keep this car from devouring up the Mitsubishi i-miev battery supply.

This is excellent news, but 50k/year still won’t be enough when it is available in the US as well.

I think its clear mfr’s have underestimated the demand for PHEV SUV’s in the USA. GM missed a huge opportunity. At some point a vehicle will be offered in the USA that will satisfy the “need a SUV” gene and will also deliver the kids to school and soccer practice on $8 worth of juice instead of $75 in gas per week. Mitsubishi is sort of a bit player in the US market. A well done rollout of a Outlander PHEV could help change that.

The Outlander PHEV has a couple things that make it practical: DCFC and full seating with carrying capacity. This makes it a flexible family HPEV … just need to introduce into US, the worlds biggest EV market. btw: Not many competitors with similar capabilities.

When ever I talk to people about EV’s a lot of them ask if they have a small to medium SUV version of them. So there is a lot of demand for this car based off of info I collected off of the street.

What is the projected US price?

Does the European 40K Euro base price include value added tax?

If it is $55K base US price and is introduced a year after the Tesla Model X I don’t think it will do that well.

I see a lot of people stretching another ~$20k over an 84 month loan to get a Model X.

Yes, the European price includes VAT.
In Great Britain, before subsidies, base PHEV model is £33,249, or €41,420.
I’d guess US price will be below $45,000.
Leaf costs the same (figure) in $ in US as in € in Europe (base model, around €29,500 in Germany). It’s different for German automakers (comparatively more expensive than other brands, in US).
For a better guess you can consider that the base automatic diesel version of the Outlander, in Great Britain, is £28,249, or €35,200. (Base manual diesel is £23,799, or €29,650).

In Great Britain, they priced the PHEV so that after the £5,000 subsidy it costs the same as the base automatic diesel version. Really a good price, I’d say.
So, there, you don’t have to spend even 1 pound more for the PHEV and then, besides the fuel savings, you have other privileges, including tax benefits for companies.

Still, clearly Model X is a world on its own…
I didn’t mean to debate that! 🙂

$10k more than Volt

~$30K less than a Model X

And same price as an almost fully equipped gasoline Outlander I’d say is the right price.

It’s often easy enough to just compare car prices in the EU and US by just changing the dollar/euro sign.

For example a €40 000 car will often cost around $40 000 in the us, and the other way around.

Prices in Europe are always what you actually pay. No hidden fees or extra taxes or other ways to trick you into buying something.

Still wish it had seating for 7/8 like the non plug version.

Electric Car Guest Drive

Can’t wait to see this on the streets in the US. I don’t usually buy SUVs but I would buy one of these just to put it in the Electric Car Guest Drive.

I wonder if it will haul as many 10×10 canopies and folding camping chairs as the Tesla Model S.

I guarantee you it can 😉

IMHO, Ford almost had a contender with the Escape hybrid. Some engineering changes with enlarged battery and plug in.

missed that one!!

Have a feeling someone will come in before Mitsu does and become the market leader. I remember waiting for Mitsu I – only to jump on to Leaf since Mitsu took a long time coming to US.

The plug-in XC90 will be there long before the Outlander PHEV.

Mitsubishi have priced the Outlander PHEV just below the Volt in every market so far.
They could sell 500,000 a year if they could get the batteries.

So what’s the deal with the battery degrading gauge they need to include in order to sell in CA? Do all the other PHEV and REX’s have this gauge?

It’s hard to understand how the designers at Mitsubishi could come up with the goofy, jelly bean looking i-Miev and on the other hand the rather nice looking Outlander.

I read somewhere that in Germany the Outlander outsold all other plug-in cars, including the BMW i3, VW eUp, VW eGolf, etc.

Looks like Mitsubishi has a hit on their hands. I wouldn’t mind owning one.

i dont think its a gauge that displays , I think its a systemn that monitors degradation and its effect on emmissions.

Reading between the lines it sounds like there may still be some supply side constraints on the battery cells.

Any insight on that?

I can’t wait for this vehicle to get to the United States. It will do very well!