Mini Says Production Not Planned For Superleggera Or Rocketman

5 months ago by Adrian Padeanu 11

MINI Superleggera

It would be difficult for Mini to make money with these two models, both of which had previous reports suggesting they’d be electric in production form.

Mini Rocketman Concept

Models such as the Mini Coupe, Roadster, and Paceman never really took off in terms of sales and were ultimately axed without receiving direct replacements. That’s why the BMW-owned marque is now being extra careful with its products as it doesn’t want to go through those problems all over again.

In an interview with Top Gear magazine, a company representative said the brand’s next-generation lineup will not see the introduction of new members, except for the already confirmed electric vehicle pinned for a 2019 launch.

In other words, a production version of the rather stunning Superleggera concept is not on the agenda, nor is a road-going Rocketman to serve as a new entry-level model.  Obviously with no petrol Superleggera, the plug-in version (shown several years ago in concept form) also will not see the light of day either.

Mini has concerns there wouldn’t be enough to demand for any of the two to justify the efforts of getting them ready for the assembly line.

One insider told TG a small sports car in the same vein as the Superleggera from 2014 would not bring in the necessary profits because the margins would be too small. After all, let’s keep in mind that parent company BMW has teamed up with Toyota to share development costs to keep the Z4 roadster alive without having to do all the work for a car that certainly won’t be a top seller.

As for the Rocketman originally unveiled as a concept back in 2012, Mini believes anything smaller than the existing three-door hatchback would turn out to be a niche model without a lot of potential, even if transformed into a two seater.

Out of the two, we’re sadder to see the gorgeous Superleggera won’t have a production equivalent, at least not in the foreseeable future. But as they say, business is business and automakers are in it to make money and the roadster is not seen as a profitable addition to Mini’s range for the time being.

But perhaps its a good thing the only upcoming MINI in the near future will be a plug-in?

Source: Top Gear

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11 responses to "Mini Says Production Not Planned For Superleggera Or Rocketman"

  1. Alan says:

    Elon, if your’e out there reading this, now is your chance !
    The Tesla Superleggera !

    1. CLIVE says:


      Love it.

  2. Alonso Perez says:

    Cowards. This kind of thinking does not make a brand great. You need to take risks.

  3. CLIVE says:

    Wow well I guess now I will not ever consider a Mini.

    Superheroes are a complete joke now.

  4. Kuk says:

    Boring BMW managers without fantasy.

  5. Nada says:

    I would love to buy a rocketman but I one of the very very very few which is why the commets above are comical…
    Spending a billion dollars devoloping and engineering and tooling up a factory for a car that only a tiny group of people would even consider buying is something that fools do so no they should not waste resources on either of them…
    They are cool show cars nothing more…

    1. CLIVE says:

      When people are hoping to see the concepts reach production, what do they expect.

      Nothing but a tease, and we all know what we think of that.

  6. Koenigsegg says:

    First Mini E was awesome

    They are incredibly stupid to have not considered it and just dropped it all together.

    Will never support BIG mini

    trash cars other than the mini e

    1. CLIVE says:

      Amen to that

  7. Brave Lil' Toaster says:

    Clearly, it was too good to be true.

    1. CLIVE says:

      Bingo !

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