Mia Electric Struggles to Survive – Now Hopes to Sell “Made In Korea” EVs

MAR 28 2014 BY ERIC LOVEDAY 3

As we previously reported, Mia Electric, the France-based manufacturer of electric vehicles, is destined for liquidation.

Mia Microbus (Available with a 8 kWh and a 12 kWh battery)

Mia Microbus (Available with a 8 kWh and a 12 kWh battery)

With its future outlook bleak, Mia is now exploring all options as it struggles to stay alive.

One option, as reported by Korea Herald, is to move production to South Korea.

Jung Jong-hun, chief marketing officer of Mia Electric Korea, told Korea Herald:

“Our ultimate goal is to sell ‘made-in-Korea’ vehicles for Korean customers.”

“Rather than importing completed vehicles from France, we are considering building our flagship microbuses at our own Korean factory.”

We’re doubtful, but hopeful that Mia can pull this one off.

According to the Korea Herald:

“Mia Electric, established in 2010, has been seeking to expand its presence beyond the European market. In February, the carmaker set up a Korean unit, an affiliate of Mia Electric Asia that oversees some 40 countries in the region excluding China.”

By moving production to South Korea, Mia could save on production costs, which could lead to profitability.

The Mia electric is already cheap, so a move to South Korea could make it even more affordable.

“Adding to its stylish French aesthetic, the Mia bus appeals to consumers with an attractive price. In France, the Mia bus’ entry price starts from 17,500 euros ($24,000) ― the lowest price tag among EV vehicles on the market.”

Says Korea Herald.

But is there enough time left for Mia to make this Korea move?  Or will Mia’s days as an automaker come to end soon?

Mia U Blue Star

Mia U Blue Star

Source: Korea Herald

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3 Comments on "Mia Electric Struggles to Survive – Now Hopes to Sell “Made In Korea” EVs"

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I hope it makes it.Mia is an appealing little people /cargo mover,and SK’s tech-savvy industry could add drive train improvements.

I don’t think they have a long life ahead of them. While I think there is a market for their car, that market is very small. It’s a niche within the EV market, already a niche.

It is a great car. Just needs good distribution, proper capitalisation and profile raising. Niche, yes, but a large one easily capable of sustaining this innovative manufacturer in a market that’ll grow exponentially from Q1 2015.