Mercedes Exec Discusses Electrification, EQ Models, Battery Tech & More




Mercedes EQC SUV

Head of Group Research at Daimler AG and Mercedes-Benz Cars Development, Ola Källenius, participated in a recent interview for a Daimler release regarding the automaker’s future drive strategy.

This Daimler Media Q & A digs into the nuts and bolts of where the automaker is headed in terms of electrification. However, Källenius admits that the combustion engine is still an integral part of the equation. Though electrification is becoming a key area of focus, the company is not planning to discontinue gas or diesel vehicles. Additionally, the automaker will continue to pursue fuel cell technology.


Mercedes-Benz GLC F-CELL plug-in hybrid

Let’s look at Källenius’ key points from the interview:

  • Extended plug-in hybrid portfolio with both combustion engines and fuel cell drive systems
  • Three-fold strategy: highly efficient high-tech combustion engines, systematic hybridization, and battery-electric or fuel cell drive
  • 25 percent purely battery electric vehicles by 2025
  • Clean diesel family will continue in the future, especially for transport industry and the European market
  • 10 billion euros invested in EQ vehicle portfolio for pure electric models and charging infrastructure
  • First EQ model: 2019 EQC SUV
  • Some form of electrification in every Mercedes-Benz model series (50 in total) by 2022
  • 10 pure electric models by 2022
  • GLC F-CELL launch next year: purely electric, fuel cell and battery, long range, short charging time
  • Mercedes-Benz Cars modular system platform for every electrified vehicle in the EG family and Sprinter and Vito vans
  • One billion euros invested in establishing a coordinated global battery production network
  • 500 million euros invested in a second battery factory at Accumotive in Kamenz (Saxony)
  • Additional battery production sites in Stuttgart-Untertürkheim, Beijing, and Alabama
  • One million batteries produced per year in total


    MB Concept EQA

  • Strictly lithium-ion battery technology for the next five years or more
  • Potential for lithium-sulfur, solid-state, or other battery technology outside of the first five years
  • Goals for intelligently networked charging solutions for home, work, road, ultra-fast
  • Partnership with BMW, Ford, the Volkswagen Group to create Europe’s most powerful charging network

If Daimler/Mercedes is able to follow through with even a percentage of these plans and timelines, the automaker will be ahead of all others including General Motors and Ford. Both U.S. automakers released significant “electric future” announcements just last week.

Follow the link at the bottom of the page for the complete, unabridged interview.

Information about Ola Källenius via Daimler:

Biographical details:

Since 1 January 2015 Ola Källenius has been a Board Member of Daimler AG and since 1 January 2017 he has been responsible for Group Research and Mercedes-Benz Cars Development.

Ola Källenius was born on 11 June 1969 in Västervik, Sweden. After his school education and high school grad. cert. at the Grammar School in Danderyd (Sweden) he took Masters degrees in International Management and Finance and Accounting from 1988 to 1993 at the Stockholm School of Economics (Sweden) and at the University of St. Gallen (Switzerland). In 1993 he joined the international Management Associate Programme of the then Daimler-Benz AG.

Previous positions at the company:

Board Member, Mercedes-Benz Cars Sales, 2015
EVP, Mercedes-Benz Cars Sales, Daimler AG, 2013
Vice President, CEO of Mercedes-AMG GmbH, Affalterbach, 2010
Vice President, President & CEO, Mercedes-Benz U.S. International Inc., Tuscaloosa (USA), 2009
Managing Director, Mercedes-Benz HighPerformanceEngines Ltd., Brixworth (Great Britain), 2005
Executive Director, Operations, McLaren Automotive Ltd., Woking (Great Britain), 2003
Director, Project Alliance, Materials Purchasing Mercedes-Benz Passenger Cars, DaimlerChrysler AG, Stuttgart, 2001
Senior Manager, Engine and Exhaust Gas Management and Electronic Engine Components, DaimlerChrysler AG, Stuttgart, 2000
Senior Manager, Corporate Controlling, Mercedes-Benz U.S. International Inc., Tuscaloosa (USA), 1998
Manager, Corporate Controlling, Mercedes-Benz U.S. International Inc., Tuscaloosa (USA), 1995

Source: Daimler

Categories: Mercedes

Tags: , , , , , ,

Leave a Reply

21 Comments on "Mercedes Exec Discusses Electrification, EQ Models, Battery Tech & More"

newest oldest most voted

Daimler AG and Mercedes-Benz Ola Källenius said:

“Partnership with BMW, Ford, the Volkswagen Group to create Europe’s most powerful charging network”


What is plan for access to convenient & reliable charging network outside of Europe?

In the mean time at Tesla:

It would be very inefficient if every car manufacturer needed its own network of chargers. There’s a decent network already in some parts of Europe. It needs to be expanded of course, but there are many players doing just that.

Tesla really should spin off their power generation, storage and charging business, and work harder to make their chargers accessible to the masses.

How many times do we have to repeat the VHS vs Beta-max scenario.

For those too young to know, or too old to remember, the best solution lost that battle because they couldn’t scale their eco-system

The best solution lost because it was inconvenient. The Betamax system could not record more than 60 minutes. VHS could record 120 minutes.

In the second half of 3019

The worlds most powerful charging network is at home or at work. It already exist.

DC fastcharging is another matter there will be many solutions and players in that corner. But still that is the small part of charging.

It is easy to think the old fashion way that you have to go to a special place to refill.

Destination charging at parking spots is another new thing we will se a lot of free parking free charging or paid parking with included charging.

> Some form of electrification in every Mercedes-Benz model series (50 in total) by 2022

I propose power windows. Or electric window wipers! Although the S-class should have V8 twin-turbo intercooler window wipers to show off Daimler’s idea of advanced technology (i.e. needlessly complicated, burns fossil fuels).

Haha, that made me laugh 🙂


Or why not an electric starter motor?

Made my day, absolute genius!

Not really necessary. Mercedes already has some primitive form of electrified systems.
Probably inspired by the ancient egyptians

Picture text: The future will come in 2019. Reserve EQ today.

Sounds like a decent high level plan.

No company would give up millions of high profit sales per year to jump to a new paradigm that’s still very much in it’s infancy (Mercedes sold about 3 times as many vehicles as ALL EVs combined last year). Its ludicrous to assume the EV market will grow enough to replace those 2.3 million annual Mercedes sales with EVs any time soon.

Kodak and Polaroid said the same about film vs digital cameras


Now let me just take a quick check on my Blockbuster stock…

Been trying to fix my Blackberry so I can check my Border’s stock…thinking about swapping it for Daimler…

We shouldn’t be missing the point here. What matters are the profits in the last quater of 2017. That gives a huge bonus next year.
Who knows what comes in 2 years. Even Nostradamus would have a big dilema regarding this issue.

They are a lot more serious than all other European car makers, in my view. But this is such a huge shift in so little time, with so many loose parts (Like their Superchargers network construction) that they won’t directly manage to align it with cars availability, that I think people will not wait and buy a Tesla that is already ready for prime time here with their incredible network of SuperChargers already rolled across Europe. I bought a Tesla Model X 100D end of December in France as I could not wait more for a European Emlectric SUV, while non-electric ones could not enter Paris city center where i live very soon.