Mercedes-Benz USA Boss: “If You’re a Tesla Buyer, You Have To Have Multiple Cars”
Note to Mercedes-Benz – Your parent company Daimler owns stock in Tesla Motors and considers Tesla to be “one of the best investments” it has ever made.
So, it’s probably wise to not knock on Tesla Motors then.
That note apparently didn’t make its way to Mercedes-Benz USA boss Steve Cannon, who had a field day ripping Tesla at the 2014 New York Auto Show.
Forbes quotes Cannon as saying that Tesla has “no network” and “little shops that don’t have service capacity.” There’s some truth to those two statements.
However, Cannon then ventures somewhere he shouldn’t have:
“Folks are buying a Tesla now because they’re kind of cool, but if you’re a Tesla buyer, you have to have multiple cars.
“With Mercedes, you have a whole network. You’ve got no worries.”
“Tesla is great, but you’ve got plenty of well-established brands that mean luxury, like Porsche or Mercedes-Benz, and how long do you think we’re going to wait and let Tesla be out there alone? So, good job, Tesla, but will they be able to maintain that with the others of us out in the market? That remains to be seen.”
But wait, there’s more. Mercedes-Benz is close to launching its Tesla-powered B-Class Electric Drive, which is indeed a pure electric vehicle. Nevertheless, Cannon says this:
“…the potential of fully electric vehicles for the rest of my life and a good portion of the rest of your life will be limited.”
So, where do we end up? Cannon bashes Tesla Motors, despite Daimler’s partnership with the electric automaker. And then he writes off pure electric vehicles, despite Mercedes-Benz just gearing up for the US launch of its first-ever BEV.