Mercedes-Benz Spokesperson: B-Class Electric Drive Expected to be Priced in Low $40,000 Range
Finally, we’ve got a ballpark price for the 2015 Mercedes-Benz B-Class Electric Drive.
As we predicted in the past, the B-Class could become the BMW i3’s main competitor if Mercedes-Benz priced it right.
Well, it now seems that Mercedes-Benz is taking direct aim at the i3.
“Mercedes-Benz does not have a price determined for the B-class Electric Drive yet, but a spokesperson said it would likely be in the low 40s. After government incentives, that would put the price in the low to mid-30s, not bad for any Mercedes-Benz model.”
“In the low 40s” put the B-Class Electric Drive in the exact same price region as the pure electric version of the BMW i3. We suspected Mercedes-Benz would match the i3’s price to steal away sales from BMW as the two are head-to-head competitors in almost every segment.
This price move will certainly put pressure on i3 sales, especially since the B-Class has several added benefits that the general consumer likes:
- Seating for 5
- Conventional exterior design
- Vast cargo hold
- Ample rear leg room
While the i3 may very well be the better overall vehicle, the M-B has the chance of appealing to a far larger group of potential buyers.
Let’s not forget that the B-Class Electric Drive has “Tesla inside,” which we think might even draw some Model S owners to it who are seeking to add one more electric to their garages.
Below we’ll highlight some other known facts on the B-Class Electric Drive:
“…B-Class ED will be available starting summer 2014 at authorized Mercedes-Benz dealers in select states — CA, CT, MD, OR, NJ, NY, RI and VT — and then nationwide in early 2015.”
- 0 to 62 mph in 7.9 seconds
- 28 kWh battery pack
- Range ~ 90 miles
- 174 hp
- 228 pound feet of torque
- Top speed 100 mph
- 10 kW charging capability
A lot to like, we think. If that price truly stays “in the low 40s”, then Mercedes-Benz will no doubt have a hit on its hands.