Mercedes-Benz Inadvertently Reveals Upcoming S-Class Plug-In Hybrid


It’s not often that an automaker unwillingly and inadvertently reveals an upcoming vehicle to the media, but that’s precisely the case here.

2014 Mercedes-Benz S-Class Behind Blow-Up Benz...Why the Blow-Up Benz?  To Deceived Spy Photographers

2014 Mercedes-Benz S-Class Behind Blow-Up Benz…Why the Blow-Up Benz? To Deceive Spy Photographers.  It Didn’t Work, so MB Released This Photo of Its Own

A few days ago, Mercedes-Benz hosted members of the media in Germany.  The automaker was showing the media how the completely redesigned 2014 S-Class’ user interface system functioned.  In a PowerPoint mix up, Mercedes revealed a slide of the upcoming S-Class Plug-In Hybrid.

This plug-in vehicle had never been confirmed for production by Mercedes-Benz officials, nor had any images of it leaked out in the past.  That all change at the media presentation when, as Car Advice says:

“Screenshots of the limo’s TFT instrument display revealed versions showing ‘E drive’ accompanied by a battery usage gauge and graphic drivetrain schematic featuring an electric motor sitting behind a conventional engine and a battery pack positioned in the boot.”

Of course, Mercedes-Benz tried to quickly clean up its error by saying powertrain choices for the entire 2014 S-Class lineup won’t be revealed until May.  Mercedes-Benz offered no further comment on the matter.

But a plug-in hybrid S-Class has been revealed before, just not in production trim or in the 2014 Model Year body style.

Back at the 2009 Frankfurt Motor Shopw, M-B wheeled out is Vision S500 Plug-In Hybrid Concept.  That vehicle featured a 3.5-liter V6 engine, a 45-kW electric motor and a lithium-ion battery pack.  M-B claimed the Vision S500 could sprint from 0 to 62 mph in 5.5 seconds and consume fuel at a rate of 3.2 liters per 100 km (74 MPG US).

The Vision S500 is not the vehicle that was inadvertently revealed by M-B during the media presentation.   It was a 2014 production-ready plug-in hybrid S-Class, so specs most likely changed significantly, but reports suggest that the 2014 plug-in S-Class will be capable of operated in electric-only mode for 20-ish miles and that its fuel economy rating will beat a Toyota Prius.

Look for us to present more info on the S-Class Plug-In Hybrid in May as Mercedes-Benz lets the details fly.

via Car Advice

Category: Mercedes

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5 responses to "Mercedes-Benz Inadvertently Reveals Upcoming S-Class Plug-In Hybrid"
  1. Independent Observer says:

    i doubt that this was really accidental release of information. Guerrilla marketing tactics are increasingly being used by even the stodgy old companies these days. They just created a buzz and free round of advertising as the automotive media report on the mistake. It has now wet the appetite of enthusiasts.

  2. James says:

    I’m still trying to wrap my head around that balloon Benz…. What the-?!

    Is it an aero excercise? Is it their graphic admission as to how full of hot air
    they’ve been over the years re: alternative-propulsion vehicle development?

    1. James says:

      What I mean is: I grew up in a family wherein my father practically
      worshipped Mercedes Benz. He worked his fingers to the bone until
      he could park one in our garage – then he discovered it was a lemon
      and could barely foist it off on another unsuspecting idealist. If I won
      the PowerBall I might still buy a 1950s gullwing collectible, and I appreciate
      the patents and safety advances the company has wrought. I just got so
      tired of the countless CNG, Wankel, Electric and hydrogen concepts I
      drooled over, only to see them move on selling the same ole, same ole
      overpriced luxo boats. For the money, there are just so many more attractive
      options for the consumer. The safety standards and levels even of the most
      pedestrian autos aren’t far from a mega-dollar Merc – and when Tesla
      produced the S, it just sort of put Daimler in the old man’s dinosaur category
      for me.

      1. James says:

        And then………..There’s SMART……

    2. MMcI says:

      It’s a “safer” obstacle around which to demonstrate active collision avoidance systems. Instead of this: