Mercedes-Benz Could Create BMW i-Like Electric Car Sub Brand In The Future

MAY 26 2016 BY MARK KANE 7

Mercedes-Benz F015 - Luxury in Motion

Mercedes-Benz F015 – Luxury in Motion

Mercedes-Benz is currently focusing on spreading plug-in technology (both PHEV and all-electric versions) throughout its lineup.

And creating a special sub-brand like the BMW i to group all-new plug-ins under remains in consideration for the future.

Although at this early stage, there will be no concerted effort to shuffle dedicated plug-ins into a sub-brand.

Mercedes’ Head of Sales & Marketing Ola Källenius said:

“What we’re going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification. That’s a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer.”

“By the end of this year, we will have three electric cars, with the B-Class and the two Smarts. And at the end of next year we will launch a next-generation fuel cell vehicle, which is a zero-emissions vehicle based on the GLC platform.”

“We could choose for the purpose-made electric vehicles to create some sort of sub-brand but, right now, Mercedes is focused on investing tremendous resources into the path towards zero emissions. It’s something that will affect the whole portfolio.”

source: Autocar

Categories: Daimler, Mercedes

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7 Comments on "Mercedes-Benz Could Create BMW i-Like Electric Car Sub Brand In The Future"

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“By the end of this year, we will have three electric cars, with the B-Class and the two Smarts.”

Wow! I guess that makes them twice as smart!

Actually, what do they mean by two smarts? Are they going to offer a ‘for 2’ AND a ‘for 4’ in BEV models?

I hope so.

What is the new ForTwo ED like? A ForFour ED would possibly be interesting, too.

Rick Danger

AFAIK the new ForTwo ED won’t be out until next year, at least in the US. As for there being “two smarts” maybe they mean the ForFour, which of course won’t be coming to the US (or maybe they mean the ForTwo coupe and cabrio).

Rob

Translation, By the end of this year MB will still be 4 years away from having a competitive EV product.

Mark C

If they produce the car in the picture, it should sell in similar quantities as the Pontiac Aztek when it hit showrooms.

No wonder Germans seem to prefer Teslas over the MB home-team advantage.

Speculawyer

Could? I don’t think they have any choice but to do that.

BTW, that concept model is a hilarious mess.

Tesloid

“…we will launch a next-generation fuel cell vehicle…”
stop trying to make hydrogen cars happen, they won’t