Mercedes-Benz Buyers Want Performance AMG Models, Not More Plug-In Electric Cars
“We want more AMG models!”
Mercedes-Benz CEO Dr. Dieter Zetsche says that’s the response he often receives from the car-buying public. Quoting Zetsche:
“People are not telling us, ‘why don’t you have an electric car? Rather, they are telling us why can’t you deliver more AMG vehicles!”
“Electric drivetrains takes up a lot more than autonomous driving in terms of our R&D budget. It is important for us to be perceived as the technological leader, we can’t always be that but we should always try to.”
Even if the “we want more AMG models” is true, there’s no reason why Mercedes-Benz can’t offer more performance electric cars like the SLS AMG E-Cell shown in the images to the right. So really, Zetsche has no valid excuse for not offering more plug-in cars.
Zetsche went on to state:
“So far it is very clear that there is a big discrepancy between the market demand and the regulations that we have to work with. On a global basis, including Tesla, the number of cars available is minuscule in terms of overall sales.”
It all starts somewhere though, no matter how small a start it is.
The real problem is that Mercedes has fallen way behind the electric car competition and is now racing to catch up. If it can’t catch up, then Mercedes-Benz will surely lose its “perceived as the technological leader” title.
Source: Car Advice