Mercedes’ Bremen Factory Will Build Automaker’s First EQ Electric Vehicle, Arrives In 2019

OCT 29 2016 BY MARK KANE 9

Mercedes-Benz is starting preparations for the introduction of its first EQ branded all-electric vehicle.

Mercedes-Benz Generation EQ

Mercedes-Benz Generation EQ

The concept SUV Generation EQ with up to 500 km (300 miles) range was first presented from the Paris Motor Show in September, and now the production-intent version planning is underway.

Sales of the new all-electric model is scheduled for 2019, with Mercedes-Benz just announcing that the production itself will take place in its Bremen plant in Germany.

In total, Mercedes-Benz intends to have more than 10 all-electric models in 10 years from now (by 2025).

“The production model will be based on the EQ show car – an electric vehicle in the look of a sporty SUV Coupé, that was presented at the „Mondial de l’Automobile 2016“ in Paris in September. With a range of up to 500 kilometers and the typical Mercedes strengths such as safety, comfort, functionality and connectivity, the show car is forerunner of a new era. The product brand EQ is an elementary part of the corporate strategy for future mobility bundled under the term CASE. The four letters stand for the four strategic pillars Connected, Autonomous, Shared & Services and Electric Drive, which are connected intelligently.

Mercedes-Benz Cars aims to have over ten all-electric vehicles in its portfolio by 2025. The new electric vehicles can be built within the existing global production network with sites on four continents.”

Mercedes-Benz Generation EQ launch party from last month in Paris

Mercedes-Benz Generation EQ launch party from last month in Paris

“The product portfolio of the Bremen plant currently consists of ten different models. Next to vehicles with conventional combustion engines, plug-in hybrids of the C-Class and the GLC are also rolling off the production line. In addition, the GLC F-CELL – the worldwide first fuel-cell vehicle with plug-in technology – will be produced in Bremen. With the confirmation for the new Electro-SUV of the EQ brand, cars “made in Bremen“ will cover the entire range of intelligent drive technologies in the future.”

“The battery for the new electric vehicle will be developed by the Daimler subsidiary ACCUMOTIVE and produced in Kamenz (Saxony). The production is currently being expanded in the context of the corporate strategy CASE with an investment of 500 million euros. With this, one of the largest and most modern battery factories in Europe will be built. In future, ACCUMOTIVE will produce lithium-ion batteries for all electrified vehicles of Mercedes-Benz and smart – including plug-in hybrids as well as fully electric vehicles. On top of that, the site will produce batteries for stationary Mercedes-Benz energy storage units as well as 48-volt-systems. Daimler plans an overall investment of more than one billion euros in a global battery production compound.”

Mercedes-Benz Generation EQ and the CEO

Mercedes-Benz Generation EQ and the CEO

Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars said:

“Emission-free automobiles are the future. I am pleased that for the series production of our first electric EQ model, we can count on one of our most important partners in the global production network: our colleagues from Bremen. The Bremen plant delivers a maximum of flexibility and high speed as well as Mercedes quality from the beginning, also for our electric models,”.


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9 Comments on "Mercedes’ Bremen Factory Will Build Automaker’s First EQ Electric Vehicle, Arrives In 2019"

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So what it looks like is that in 3 years the EV revolution will be well underway with quite a few MY2020 EVs to chose from.

Question is, will MB be able to get enough batteries if this sells well?

How often have you heard of an EV being constrained by its battery supplier? The whole thing is just a myth, if they need more batteries, LG, Panasonic, or Samsung will sell them more batteries. If they estimate X units per month sold and it is way more demand than that, they will have bigger problems than batteries. An EV is much more than just a battery on wheels.

Teslas move to build their own battery factory to build 500k M3s will only work, if they have as many door locks, seats, climate control systems and floor mats and none of those things will be done by Tesla. But how often do you read a comment if the Bolt will be supply constrained by its unique rear view mirrors?

That is a incomplete statement to make RS.

ALL cars use those other components, but only EVs use the traction batteries and the components you speak of are very well supplied due to this fact whereas the traction battery supplies as just now being built up and are still the the very early stages.

All those components are unique to the car, or at least the platform. And if you miscalculate the demand, you’ll have to increase production. If its traction batteries, front suspension, the radio, or rear view mirrors. If one of those components isn’t there the car won’t leave the factory.

So Mercedes won’t be able to increase everything on the car ten fold, but not the battery. If the demand is higher than anticipated, they will increase production of all components.

That won’t happen in a fortnight, but within a year they will be able to meet demand. And everyone, from Mercedes to its suppliers, will happily sell more product.

The limiting factor isn’t the battery supplier, LG would happily sell a gazillion GWh to Mercedes, but the market estimations done by Mercedes.

Myth? Every year the auto industry sells in upwards (lately) 70 million cars. Almost all of these vehicles have rear view mirrors. So making rear view mirrors for any particular vehicle poses no challenge at all.

In 2014, every battery plant by LG, Panasonic, Samsung, etc.,. made 35 gigawatts worth of batteries. In the whole world. That was the max. Tesla’s gigafactory is designed to produce that capacity of batteries out of a single factory. What you seem to not understand is the sheer scale the electrification of transportation means to the production of batteries, and what it means for the raw material supply chain.

But hey, you know. If you don’t understand the implications, you don’t understand the implications. And I am wasting my time.

All those compnents that are unique to their models are made in factories that have have been around and probably been making versions of these components for decades.

Battery factories for the large format cells used by everyone but Tesla are still relatively few and constrained in capacity now.

Obviously MB after getting reamed by Tesla Model S sales at the expense of their ICE S class sales is starting to react and that includes ramping up construction of batteries however it remains to be seen if they will have enough if the demand is through the room for this upcoming electric SUV.

“Obviously MB after getting reamed by Tesla Model S sales at the expense of their ICE S class sales is starting to react…”