Mazda Announces Electrification Of All Cars By 2030

OCT 3 2018 BY MARK KANE 39

There will be even all-electric models too.

Mazda is one of those long-standing electric car doubters, but in its latest press release, the Japanese brand announced an electrification strategy that envisions electrification of the entire lineup by 2030.

The company intends to hybridize its cars as the forecast for 2030 is that 95% of sales will fall on ICEs combined with some form of electrification. the remaining 5% will be all-electric models. There are already brands that achieve more than 5% in plug-in sales, which only shows how different Mazda’s strategy is with a target of 5% BEVs in 12 years.

Anyways, we appreciate that Mazda finally will begin electrification and hopefully plug-in hybrids will become a decent part of sales. The goal for 2050 is to lower the corporate average “well-to-wheel” carbon dioxide emissions by 90% (compared to 2010).

The EVs will be developed in-house, although we can’t exclude borrowing powertrains from Toyota.

The two first electric cars are to be a BEV and an electric car with a newly developed range extender powered by Mazda’s small, lightweight and exceptionally quiet rotary engine. It’s expected thatthe current plan is to launch first electric model in 2020 (one year later than previously anticipated).

  • – In-house development of electric vehicles will leverage the advantages of electric drive systems and be guided by Mazda’s unique human-centered development philosophy that focuses on human traits and sensibilities.
  • – Mazda will develop two battery electric vehicles, one powered solely by battery and another that pairs a battery with a newly developed range extender powered by Mazda’s small, lightweight and exceptionally quiet rotary engine. The range extender will recharge the battery when necessary to effectively increase the vehicle’s driving range.
  • – The concept behind the rotary-powered range extender was to leverage the rotary engine’s small size and high power output to make multiple electrification technology solutions possible via a shared packaging layout.
  • – Taking advantage of the rotary engine’s compatibility with gaseous fuels, the rotary-powered range extender is designed to also burn liquefied petroleum gas and provide a source of electricity in emergencies.

Full press release:

Mazda Announces Electrification and Connectivity Strategies for Cars That Invigorate Mind and Body

Continues taking a human-centered approach to the joy of driving; contributing to the earth, society and people

HIROSHIMA, Japan – Mazda Motor Corporation today announced electrification and connectivity strategies that build on the company’s human-centered development philosophy, aiming to further advance the joy of driving, provide both drivers and passengers with peace of mind through an enhanced sense of connection with the car in everyday driving situations, and offer an emotionally enriching joy of life through car ownership. The strategies are based on Mazda’s long-term vision for technology development, “Sustainable Zoom-Zoom 2030,” which makes it the company’s mission to preserve the beauty of the earth and enrich society and individual lives and seek solutions in the areas of people, society and the earth.

The electrification and connectivity technologies outlined below will further enhance the inherent value of the automobile.

Electrification Technologies

Mazda will strive to reduce carbon dioxide emissions and enhance the joy of driving by deploying compact, lightweight electrification technologies while further refining the internal combustion engine, which is forecast to be equipped in the majority of new cars for many years to come. The company will introduce electric vehicles as the optimal solution in regions that generate a high ratio of electricity from clean energy sources or restrict certain vehicle types to reduce air pollution.

  • – With a view to achieving a 90-percent reduction versus 2010 levels in its corporate average “well-to-wheel” carbon dioxide emissions by 2050, Mazda will deploy some form of electrification in all production vehicles by 2030.
  • – By 2030, Mazda expects that internal combustion engines combined with some form of electrification will account for 95 percent of the vehicles it produces and battery electric vehicles will account for 5 percent.
  • – In-house development of electric vehicles will leverage the advantages of electric drive systems and be guided by Mazda’s unique human-centered development philosophy that focuses on human traits and sensibilities.
  • – Mazda will develop two battery electric vehicles, one powered solely by battery and another that pairs a battery with a newly developed range extender powered by Mazda’s small, lightweight and exceptionally quiet rotary engine. The range extender will recharge the battery when necessary to effectively increase the vehicle’s driving range.
  • – The concept behind the rotary-powered range extender was to leverage the rotary engine’s small size and high power output to make multiple electrification technology solutions possible via a shared packaging layout.
  • – Taking advantage of the rotary engine’s compatibility with gaseous fuels, the rotary-powered range extender is designed to also burn liquefied petroleum gas and provide a source of electricity in emergencies.

Connectivity Technologies

In line with its human-centered development philosophy, Mazda will develop connectivity technologies that offer an enriching experience of the joy of life, connecting people by facilitating the sharing of experiences and feelings through cars. By offering this new value together with the joy of driving, Mazda aims to inspire people and enrich society.

  • – Contribute to the resolution of social issues, such as the weakening of interpersonal connections that has accompanied changes in society, by connecting people and society through connectivity technologies.
  • – Link connectivity with model-based development and reflect the results in future product development, improving quality and customer satisfaction.
  • – Leverage the alliance with Toyota Motor Corporation in the development of connectivity technologies.

“They say that the automotive industry is undergoing a once-in-a-century transformation. At Mazda, we see this as an opportunity to create a new car culture,” said Akira Marumoto, Mazda’s Representative Director, President and CEO. “New trends and technologies in connectivity, autonomy, sharing and electrification offer new possibilities for creating ever more attractive cars. Using new technologies based on our unique human-centered development philosophy, Mazda will, in the spirit of ‘Never Stop Challenging,’ continue to pursue the joy of driving and work to create an emotional connection with customers that rivals the strongest brands in the world.”

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39 Comments on "Mazda Announces Electrification Of All Cars By 2030"

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Salem

I really hope they don’t misjudge the future!
I always highly respected Mazda for staying true to their values and producing such great cars that they can hold themselves against much bigger competitors. It would be sad to see them go

Get Real

It is called the “Tesla Effect”, hopefully Mazda fully electrifies in time.

G2

Hopefully Tesla buys them out, using their stylists and production capacity of 1.5M cars/year, and keeps their workers employed because this tepid plan is a slow speed train crash.

Benz

1 BEV in 2020.

That’s better than no BEV at all.

Anyway, at the moment it’s nothing but a promise.

Salem

Cars usually take about 5-7 years from start to fully fledged product, so it’s safe to assume they are already hard at work to make this happen

Mikael

They have tested the range extended BEV since 2012 or so, so pretty much done all the testing and developing. It’s mostly the will that lacks.

Dima

And what’s wrong with plug-in hybrids? They can displace almost as much oil, or sometimes as much oil, as a BEV, depending on the driver’s needs.

Lou Grinzo
What’s wrong with PHEVs is not that they CAN displace a lot of oil consumption, but that they often don’t. Look at the PHEVs for sale today with laughably short battery ranges, or the ones that are bought by people who can’t be bothered to stick a plug in a socket in their garage. There was a report a while back about how government-owned fleets of Volts are almost never plugged in. This is no doubt due to poor planning, as in not ensuring there are chargers available and/or not educating drivers. Yes, I know, private Volt owners are notoriously obsessed with driving as high a percentage of their miles as possible on electrons, and I sincerely thank them for that. But many PHEV owners aren’t nearly as diligent, especially those driving the most expensive models or those who have had their car for more than a year or so. I know people who have said they won’t consider buying a PHEV because they’re sure they won’t plug it in, so they don’t want to pay extra for a feature they won’t use, even though doing so could save them a significant amount of money. PHEVs have their place, and… Read more »
tim

To transfer away from fossil fuels, we need charging infrastructure, and plug-in hybrids add an entire power-system just to prevent needed charging infrastructure. Another way to look at it, when we reach the day that we’re almost all electric, what kind of cars are still going to need gas? The last cars burning gas will likely be plug-in hybrids.

Val

I’ll tell you what’s wrong with plug-in hybrids. They are too complicated. You already have a BEV but instead of adding to the size of the battery and be done with it, you add a whole ICE power train. It’s like two cars, one on top of the other. You double the problems. Simplicity is the genius and beauty. Why mess it up like that?

amt

Mazda ??…Who Cares !

David

Mazda has the best design language of all the Japanese manufactures, and has the best handling across their entire range of all the Japanese manufactures.

This is why I care.

G2

Concur David.
Hope they invert their electrification plan to 95% BEV and 5% PHEV so they don’t fail.

Nozuka

I love how they always find a way to improve their engines in a different way than all the big competitors. They are very innovative.
But i wish they would do the same for EVs. Only 5% EVs (non-hybrid) in 2030 looks very bad to me. I’m afraid they will be left behind.

Salem

They have a true passion for their cars and engines, but not for electric motors. They need to find engineers that have the same passion for EVs, but considering their statements about in house engineering I assume they are on their way.

Do Not Read Between The Lines

Well, we’ll see what happens with their rotary range extender. In principle it’s a good choice given the high power-to-weight ratio, lower engine utilization of EREVs and that the engine would almost always running at constant RPM.

But the way battery prices are going, I think that BEV will dominate over EREV.

Dave K

The rotary makes a perfect range extender, but I fear you may be right, if batteries get cheap enough it makes more sense to go pure BEV. The backup emergency power angle makes some sense, but a $500 generator does that trick.

John Doe

I think demand will make them move funds to more EV development. All they need is basically a small electric city car, and a bigger family car (EV too of course). That will give them volume EV production, if they want to.

Pushmi-Pullyu

“…the forecast for 2030 is that 95% of sales will fall on ICEs combined with some form of electrification. the remaining 5% will be all-electric models.”

Mazda plans for only 5% of their lineup to be BEVs by 2030? Sounds like a business plan to make sure Mazda does not survive the EV revolution. 🙁

Do Not Read Between The Lines

Since Mazda wants to promote the idea of a rotary range extender, and since they’re kind of new in this area, saying 5% _pure_ BEV makes sense from a promo point of view.

amt

Rotary Range Extender…IS ..The Worst Idea Of Modern Motoring ….They’re Beating A Dead Horse…

buutvrij

This is very dissapointing news, Mazda.
Let’s hope you guys still exist in 2030…

amt

I think MAZDA is Tired of Building Cars And They Want to Pack It All In.. It’s Their Funeral ..Life Goes On..

Stanislav

That prediction will change every year in two years they will say it will be 10% BEVs by 2030, then couple of years later they will say 20%, then in 2025 they will say a third will be BEVs and 2/3 PHEVs

amt

Mazda, Slow Down ! 2030 ? That’s Just around the “Coroner” ..lol ….You’re Being Much to Hasty ..There’s Lots Of Time Yet !

Josh

“newly developed range extender powered by Mazda’s small, lightweight and exceptionally quiet rotary engine”

I was screaming for Mazda to do this 6 years ago. It was the obvious way to trump the Voltec drivetrain (packaging advantage). It would not have any of the power limitation issues i3 RE does.

A next gen RX sports car would have been a great way to test out the drivetrain. Then slap in every SUV they have.

6 years later, it is hard for me to get excited for it now. If they are just announcing development of this, it will be another 6 years before it is sold in the US outside of a CARB state.

Miguel

It’s a pity, because MZ did had a field test with a MZ 5 electric with a range extender rotary, running on hydrogen or natural gas. But some how they missed the target and got lost.
It would be a great idea if they can have it in the market next year no later than that.

vdiv

Ghosn/RNM alliance should buy them already and cut the nonsense.

G2

…or Tesla.

Kdawg

2030? Might as well say “IN THE YEAR 3000….” comment image

vdiv

Kdawg is back! 🙂

Sparkinator

Dumb and Dumber – it should be -> BEV by next year – all BEV by 2025 – or just turn in your badge and don’t take home any office supplies.

Joel B

“… ICEs combined with some form of electrification”

Yep, good luck with that Mazda.

No plug, no sale.

Jay M

Their 2030 projection should be inversed – 95% BEV, 5% PHEV. Good luck Mazda.

TM21

They are asleep at the wheel. They won’t be solvent by 2030.

bibou64

They have to build a full electric MX5. It will be a best seller

Scott

And yet, this puts them ahead of Subaru, who is arguably the most recalcitrant Japanese manufacturer.

Udi

All electric will most likely surpass 50% of new car sales in 2030, assuming cost of batteries per KwH keeps dropping at the current pace.
Its really surprising Mazda estimates are so low.

G2

Here is Mazda’s subtext:
“We are MAZDA- a decade late and ten billion dollars short.”