Report: Mazda Commits To Only Hybrids, EVs By 2030

1 month ago by Mark Kane 37

Japanese media reports that the Mazda Motor Corp will follow other major manufacturer’s leads, and now also intends to electrify all its models by 2030 – at which point Mazda would sell only hybrids, plug-in hybrids or all-electric offerings.

Mazda Hazumi

This news was first reported by the Kyodo News (then others), but without citing a specific source. A Mazda spokeswoman declined to comment, but we wouldn’t be surprised to see it be validated soon (perhaps at the Tokyo Motor show in late October), as most manufacturers are currently in panic mode when it comes to electrification.

Mazda has tried to convince us that its new gasoline engine – Skyactiv-X (Spark Controlled Compression Ignition) will enable it to stay in ICE business or even beat today’s electric motors on efficiency, but well … that ship has pretty much sailed at this point.

The new Mazda3 hybrid model will likely soon get some companionship from new plug-in hybrids and/or all-electric models via a partnership with Toyota.

source: Reuters

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37 responses to "Report: Mazda Commits To Only Hybrids, EVs By 2030"

  1. John pe says:

    Byeee
    Hasta la vista Mazda .
    Another brand that will desapear.

    1. Unplugged says:

      I agree. Saying that Mazda will have a lineup full of hybrids and EVs in 2030 is like Mazda thumbing its ICE covered nose at the EV industry. Way to insure your demise Mazda!

      1. Dan says:

        The conceit that the ICE will be “obsolete” soon is ignorant beyond words. With the ICE already at 30 to 40% thermal efficiency it competes very well with thermal electric power plants and may surpass them once transmission, distribution, charging and discharging losses are taken into account. This is even more true when combined with a hybrid electric drive train.

        If the thermal electric plant is a duel cycle natural gas fired one the CO2 emissions will be less with the electric vehicle, unless the car is a CNG powered hybrid. If the electricity comes from coal the petroleum fueled hybrid will be superior for CO2 emissions.

        BEVs, on their own merits, will likely remain a small part of the private vehicle fleet for a long time to come.
        The plug in hybrid is the optimum general strategy at this point allowing no tailpipe emissions and electric stop and go efficiency for local driving and easy and efficient long distance operations.

  2. SJC says:

    Mazda has made a deal with Toyota for EVs, Toyota invested in Mazda. Your statement is baseless.

    1. mx says:

      Toyota’s “partnership” with Subaru and the “success” of the Subaru hybrid, leads me to believe a partnership with Toyota is death.

      1. SJC says:

        I don’t know about Subaru, my statement was about Mazda.

    2. Tim says:

      And exactly what EV capabilities is Toyota offering? Not aware that they have one, and the last one they did have had a drivetrain from … Tesla. Hmm. Great partnership/

  3. William says:

    Your name is “Mudz-duh”!
    Now, off to the relic heap of History, with you and your ICE Holes!

  4. Paul K says:

    I wish commenters would find some other forum to troll and flame each other. GROW UP.

    1. WadeTyhon says:

      Lol while generally I agree, Mazda is pretty much the anti-EV.

      For EV fans they offer nothing. So there will be no trolling of one another other here since no one owns a Mazda EV or PHEV! 🙂

      1. ffbj says:

        What do they make an ev for, the have their new engine, well it will be coming out in a few years, and it’s so much more efficient,
        than current models.j/k

      2. Scott Franco says:

        Ya just had to go there didn’t ya:

  5. EVFuturist says:

    They should offer a BEV MX-5. No one else has a BEV roadster, yet. And lots of DIYers have done conversions with decent results. Imagine if it were done on a dedicated platform.

  6. floydboy says:

    It IS a dilemma. If the EV curve is quick, then Mazda, as a small player, are likely going to have to be saved or bought out by Toyota. If EV takeup is substantially slowed somehow, then they may have the time to make it as a stand alone.

    1. ffbj says:

      ..but who will save Toyota? The Japanese government I suppose, just as Germany won’t let any major German car-makers fail.

      1. Just_Chris says:

        Toyota doesn’t need saving, they are cruising at the moment. It is really frustrating that they don’t do more but to suggest they are in trouble is just baseless. They will hit their EU emissions targets, their USA CARB and mpg requirements, and make money doing it. They have zero exposure to diesel and strong links to Panasonic. We will see a gradual, painfully slow transition to phev’s and then the introduction of long range bevs or fuel cell vehicles. Slow and gray – it’s the Toyota way.

      2. Just_Chris says:

        Toyota doesn’t need saving, they are cruising at the moment. It is really frustrating that they don’t do more but to suggest they are in trouble is just baseless. They will hit their EU emissions targets, their USA CARB and mpg requirements, and make money doing it. They have zero exposure to diesel and strong links to Panasonic. We will see a gradual, painfully slow transition to phev’s and then the introduction of long range bevs or fuel cell vehicles. Slow and gray – it’s the Toyota way.

        1. SJC says:

          Toyota has sold 5 million Prius world wide, that is a good showing for what was once the U.S. PNGV hybrids of the 90s. American car makers said no one would buy them.

  7. Hauer says:

    13 years from bow?

    ROFL

  8. Bacardi says:

    Might have something to do with China mulling over an ICE ban after 2025 along with some pro-EV mandates in other countries…Heck, I can’t even keep up with all the mandates…Would be awesome if insideev had an up to date listing of the PHEV/EV mandates by country accessed somewhere near the scorecard…

  9. Tom says:

    Mazda got abandoned basically by Ford when Ford divested itself to get cash to stay alive. Ford was the big brother it needed because it’s too small by itself. It has done amazing engineering however and has grown quite well with very high quality vehicles. It simply is not big enough to take on everything by itself so it tied up with Toyota as its new big brother. That is the most reasonable and logical path they could take. For example the Yaris iA is actually a Mazda2 made by Mazda in Mexico. In return, Mazda’s hybrids will be Toyota tech. First Mazda had to save itself. It could not spend billions on EVs. That has been accomplished and now it is moving forward with Toyota. This isn’t hard to understand, it’s not obvious to me why the Mazda hate.

    1. Ryan says:

      Compared to the huge amount of R&D that Mazda must put into its combustion engine development, EV would be peanuts. But it seems to me from their statements and actions they’re a business that wants to actively fight this trend.

      This is not a surprise, really. Mazda is — like Honda and Subaru — a combustion engine manufacturer who got into automobiles, partially as way to sell their own engines. It’s kind of in their DNA.

      Mazda’s ICE cars are good value for the money, and fun to drive. My experience locally though is that their showrooms have jerks for salespeople. And their open hostility to EVs, well it makes me want to avoid them.

      Too bad, I would pay good money for a plug-in CX-5.

      1. Mark.ca says:

        No, most are not fun to drive! I had a cx5 for 3 years and was shocked each day how weak the car was. MPG was good but it was obvious why, they put a small sedan engine in a CUV….fail! It was by far the laziest car i had. I was not impressed with the quality either and the infotainment was just awful, gps was so hard to use we used to use our phones instead.

        1. Ryan says:

          After driving my Volt every ICE feels sluggish to me, frankly. So I can’t evaluate. My wife drove the CX-5 and was pretty pleased with its handling.

          These days we’re all very spoiled on the HP and torque front, even little 1.5l engines outperform anything I got to drive in the early 90s when I first got my license…

          1. Mark.ca says:

            I get what you’re saying but at the time we got ours we had a 15 year old Lexus RX and a 8 year old benz clk350 which we were comparing the cx5 against. My wife just refused to drive it at all. We were both happy when the lease was over.

            1. Tom says:

              Perhaps you should compare it to a vehicle that is in the same class or half ways close. Nissan Rogue for instance. In every single comparison test by any serious reviewer, the Mazdas always beat their competitors in driving performance with the exception of the 3 when it goes up with a GTI and other similarly stellar driving vehicles in that class. Then it’s always close.

        2. Asak says:

          Most CUVs and SUVs are sluggish. They’re too big and weigh too much to be nimble, and if you put in a big enough engine to give then performance then they get 15 mpg. Don’t ask me why people insist on driving these monstrosities.

    2. Cozzy says:

      I appreciate the perspective Tom brings, but I do wish Mazda had seen the light and teamed up with a manufacturer a couple years ago so they could join in on the fun within the next year or two (right as sales skyrocket.)
      Their models are very competitive right now so I would think they could’ve shifted resources to ramp up an EV by 2018. Development takes 4-5 years and all their new models have come out in the last year or so.
      They might already be in early stages… but I doubt we’ll see any announcing in the next year. Heck, for a small investment they could’ve shown a concept EV to gauge interest and build from that. But they’ve not shown ANYTHING AFAIK.

  10. Mister G says:

    I’m not surprised LOL gas guzzler manufacturers will not go without a fight

    1. ffbj says:

      Yes, but it’s tough to fight city hall.

      Austria, China, Denmark, Germany, Ireland, Japan, the Netherlands, Portugal, Korea and Spain have set official targets for electric car sales.
      While India, Britain, France, Norway, and now China, have set goals to eliminate ice from their transportation mix.

      I think they will still try to hobble ev adoption, as you suggest, as much as they can. Like GM trying to stop Tesla legislatively, along with a number of states where NADA/Oil have great power. Which makes legacy makers doubly guilty in my mind,as they cling onto an out of date polluting technology which harms everyone, just so they can make a buck, and try to hamper the more efficient, less polluting, option.

      1. gorr says:

        Are you sure it’s NADA\oil And manufacturers that prevent evs and enforce ice ? Look the consumer didn’t adopted the leaf and bolt and i3 and tesla and they rust to buy a big ice suv. 100% of other transportation use petroleum because of better impedance match and efficiencies. Also nobody in the world impede anyone to market evs of any sorts.

        1. Mark.ca says:

          “Also nobody in the world impede anyone to market evs of any sorts.”
          Wanna bet?

  11. leafowner says:

    Several ICE brands of today will be long gone by 2030. Mazda will likely be one of them. The legacy ICE companies have too much invested in the ICE drivetrain and it will be extremely difficult for many of them to nimbly make the transition to EV…..What will BMW do with those thousands of engineers who only know diesel, gas and hydraulic transmission technology? You know the German government makes it near impossible to fire these people — they will not have the correct skill set to compete and their crushing overhead costs will be their demise.

    1. Djoni says:

      Yes, I think you nailed it.
      All this ICE knowledge is mostly, if not totally, unnecessary with EV.

      And it demand so much to design a very efficient ICE compare to an electric motor, that traditional manufacturer are handcuff with an incredible workforce that canot help them move to the next technology.

  12. Steven says:

    Actually, this makes sense in two ways.
    First, if their plan is to be the last major ICE manufacturer in the world, all the holdouts will have to go to them for their ICE-mobiles.

    Second, maybe the want to learn from everyone else’s mistakes before diving into the pool.

  13. Bill Howland says:

    Well, it would be nice if they’d change their minds a bit and make an Electric Mazda Miata.

    After having a roadster for 4 years, I miss the type of vehicle a bit, and would definitely buy one that had a Mazda Price.

    But at this relatively late date it would have to be at least a PHEV, for me to actually purchase it.

  14. Lawrence says:

    Hmmm now it’s a matter of figuring out the best time to start shorting their stock.

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