Maven Car-Sharing Service Now Receiving Chevrolet Bolt EVs
Not only is General Motors working to get the Chevrolet Bolt in the hands of consumers, and available nationwide, it is also readying Bolts for Maven car-sharing fleets. Obviously, availability may be limited at first, but the process is already underway.
GM’s Vice President for Urban Mobility and Maven, Julia Steyn, spoke with WardsAuto at NAIAS in Detroit. She said:
“We are plating them and titling them. It’s a game-changing car and I’m thrilled it’s coming.”
Thus far, GM has released the Bolt in California, and is now moving on to Oregon. Steyn says that regardless of the availability constraints, Bolts will be ready for Maven Home residential communities and the general public. Maven Business, the company’s other service, will also have Bolts that Uber and Lyft (and other ride-sharing service) drivers can rent. Steyn added:
“The opportunity to get Maven customers into brand-new vehicles across the GM portfolio, from the Bolt to Cadillac Escalade, is huge exposure … At some point, we think we can convert these Maven customers, at the right point in their lives, to (being) a buying customer.”
Steyn said that automotive brands are losing ground in large metro areas on both coasts. More people are using mass-transit and ride-hailing services. Maven offers many of GM’s vehicles, however, this group of people, and particularly Millennials, are more apt to be interested in the innovative and green-friendly Chevrolet Bolt.
Another key aspect of such programs, is boosting vehicles’ residual values. GM can send lease returns or rental returns into Maven’s fleet and get additional use out of them, otherwise they would end up selling cheap at auction.
GM is well aware that other companies are following suit, and this will increase in the future. Steyn says that GM will need to do everything in its power to be better than the competition. She hopes to help increase charging infrastructure in major Metropolitan areas. In closing, Steyn explained:
“Competition is good. We welcome it. It will make all of us better … You need to be prepared to iterate rapidly and listen to customers and respond within days, not years … We have a chance to make a serious mark. We can even engineer future (mobility) vehicles more properly because of the information we get out of them today.”
Over the past year, GM has launched Maven in 16 markets, acquired about 20,000 members, and racked up 56 million miles.