Will The Masses Be Enamored By The Tesla Model 3?

FEB 28 2017 BY EVANNEX 78

Tesla Model 3


Tesla has been a trailblazer in the electric vehicle space. A once fringe automotive technology relegated (mostly) to golf carts now boasts that quickest production car on planet earth. Thanks in large part to Elon Musk and his unstoppable ambition, the Tesla Model S has become the best-selling large luxury automobile in the U.S. topping the likes of gas-mobiles from Germany’s finest including Mercedes, BMW, and Audi.

*This article comes to us courtesy of Evannex (which also makes aftermarket Tesla accessories). Authored by Matt Pressman.

Other automakers have finally taken notice of the Tesla phenomenon. InsideEVs reports, “According to a survey conducted by KPMG, 50% of the automotive executives who participated in the survey believe that battery electric vehicles will be the number 1 automotive trend in 2017… [and] this is a big jump for electric cars. Back in 2015, in the same survey, battery electric vehicles ranked 9th in automotive trends.” Even with car sharing, connectivity, and self-driving cars trending, vehicle electrification still topped the list this year.

Results from KPMG's 2017 global automotive executive survey

Results from KPMG’s 2017 global automotive executive survey (Source: via KPMG)

In addition to industry executives, auto consumers are finally beginning to strongly consider electric vehicles (EVs). With the launch of the Tesla Model 3 accumulating ~400,000 pre-orders, it’s clear a lower-priced electric car could have serious mass appeal. And according to Ars Technica*:

“A recent report from consulting firm McKinsey & Company took a hard look at the electric vehicle (EV) market and found… in the US, 30 percent of the vehicle buyers McKinsey surveyed reported that they considered purchasing an EV, but only 3 percent actually did so.” 

Perhaps the Tesla Model 3 has already begun to tap into that 27% of buyers considering an EV who haven’t pulled the trigger yet.

Tesla Model 3

Or, perhaps, Tesla will penetrate this latent demand once hundreds of thousands of Model 3s start hitting the streets. Either way, this could prove a massive market opportunity hiding in plain sight. Because the auto industry has neglected to introduce meaningful electric vehicles to auto consumers, options have been severely limited.

Most EVs have had limited range with limited availability — funny-looking compliance cars that really haven’t had the sex appeal of the Tesla Model S. In fact, Tesla VP Diarmuid O’Connell has said that other automakers have, “delivered little more than appliances.” Elon Musk has said that Tesla’s Model 3: “will be way different from any other car on the road… in a way that’s really useful and just doesn’t feel like a weird-mobile.”

The Tesla Model 3 will (undoubtedly) tap into this fast-growing market of auto buyers considering EVs. What’s even more exciting is the remaining 70% of buyers who’ve here-to-fore not considered EVs. With the Model 3, Tesla may duplicate the way its Model S came to dominate the large luxury segment and beat out Germany’s industry stalwarts. Look out BMW 3-series, Audi A3, and Mercedes CLA. And this $35,000 price range includes far more vehicles than Germany’s finest. It’s reasonable to consider that Tesla can — once again — change hearts and minds in order to move the auto buying public ever closer to a sustainable future.


*Source: Ars Technica

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.

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78 Comments on "Will The Masses Be Enamored By The Tesla Model 3?"

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I hold a reservation # of around 60,000* for a Model 3, and I’m disappointed – not in the Model 3 – but in the state of the infrastructure. I may end up cancelling my reservation. To explain: I estimate that my Model 3 will be available about one year from now (Elon’s timeline), or more realistically probably 1 1/2 years from now. But I don’t think I can break away from my Chevy Volt. I’m a consultant who regularly goes to two locations roughly 100 miles from my home office. A lot of consultants also visit these locations, and there are literally over a dozen hotels in each area. And none, I mean NONE, of the hotels in either area has a charger. I have found two hotels with outdoor outlets and the hotel staff have been happy to let me use them, but I only use 8 AMPS on my Chevy Volt (not sure how low Teslas go, but I don’t want to overload circuits by going above 8 amps). And I never use these outlets when there is precipitation (in both cases, I weave my cord through bushes). I usually end up with 250-300 miles before going… Read more »

Great! Please, more people cancel so I move up in line.

That’s the spirit.

I’ll let you know if I cancel. But it won’t be before Tesla contacts me to configure my car. 🙂

Even better, don’t cancel until they actually start shipping the cars. At that point, I hope you can convince other reservation holders to cancel as well, only to buy after I get mine. 🙂

By then there may well be a surge in the build out of charging spots. Here in Ontario there is a rapidly increasing number due to government incentivising.

Shhhh!!! Why are you trying to keep the line so long?

Hi all,

If a person really changed their mind and didn’t want the model 3′, if they could afford to, buy it and resell it immediately to someone further down the list for a premium?

Just a thought.

Buyer and Re-Seller would both lose the Federal and State rebates.

“The vehicles must be acquired for use or lease and not for resale”

Filing for the $7,500 tax incentive when you acquired it for resale would be tax fraud and could draw penalties and fines.


The buyer would not be eligible for the tax incentive, because it wouldn’t be considered “new” anymore as the title would have already been transferred from the manufacturer to the re-seller. You can’t substitute buyers without Tesla’s prior permission according to Tesla’s reservation contract. I doubt Tesla would approve a straw transaction like that.

Most states with incentives have the same requirements.

(⌐■_■) Trollnonymous

Yo, that’s my line!…..lol

That is great, let us make fun of a guy who is highlighting a genuine problem. Also doesn’t look like most of those mocking a fellow from NE (North East or New England) are probably from the sun belt had no idea of the conditions here. The reality remains each person’s needs are different. You might live in a city full of chargers in addition to your apartment complex providing free overnight charging, so in that case a BEV would be an excellent choice for you. But for the rest of us, we need to look at our present circumstances and see how a BEV would fit in. All of us like BEVs (explains why we are here) but improvement of charging infrastructure is a real need that cannot be ignored.

+1 Well stated

+1000 It is way worse in the south. Virtually NO infrastructure.

Most businesses are reactionary. They respond when they feel there is a need. Nationally EVs are just a drop in the bucket right now. When a business thinks that installing a charger will increasing their business in a meaningful way, they will install a charger. The good news is that installing that charging infrastructure is simple, easy and relatively cheap. Chicken and the Egg… Chicken and the egg.

Have you checked EVGO network? They might have more charging locations.

I mostly use PlugShare to look for chargers. I thought they had EVGO’s listed?

Plugshare is nonfunctional,I tried updating my home charging location and I wasn’t able to so I tried calling number on website and no answer.

They answer my emails, they respond to many of my questions, they fix duplicates that I email a request for!

You might try sending a polite email to the managers of those hotels, recommending that they contact Tesla Inc. and discuss the installation of a Tesla Destination Charger.

Perhaps the odds are low that any of the hotels would take this action, but it couldn’t hurt!



“You might try sending a polite email to the managers of those hotels”. I did already do that, at least at the local hotel level, not above. I’m in Hilton rewards, so usually use those properties, and Hilton specifically has a goal of installing chargers, and I showed this information to the managers, who smiled but not much more. But 100 hotels by the end of 2016 was their goal – and I guess most of them must have been in the West Coast. And 100 hotels in the entire country is not much. Thanks for the Tesl and Teslarati links – I may push this out to more hotels and see if someone will bite before I cancel my reservation! Oh, and another thing, one of my regular destinations is at a modern LEED certified campus with over 2000 parking spaces. There are several Chevy Volts, a plug-in BMW and an ELR that I see here. The property owners say they will have chargers installed, but it’s been mired in bureaucracy for a long, long time with no resolution is sight. “MCLEAN, Va. – Hilton Worldwide (NYSE: HLT) today announced a major electric vehicle (EV) charging program, which will… Read more »

You should call the Hilton Honors concierge and complain. Say you will switch to Marriott if they don’t install them before you get your car.

With the Marriot/Starwood merger, Hilton is hemorrhaging rewards members. So this might work.


Well, you’ve certainly “gone the extra mile” to make the Model 3 work for you. As a Tesla fan, I applaud your efforts! But sadly, BEVs aren’t for everyone, at this still-early stage of the EV revolution. 🙁

So the concern you have…have you asked any or all of those Hotels if they would like a couple Free Tesla Charging Stations to install, If they Qualify?

Can you not afford to keep the Volt AND Buy the Model 3 at this point?

Do you, or have you, expressed your interests, or needs in this area with the Tesla Destination Charging Team or the Supercharger Team?

Are you not a member of any EV Association that cam help motivate installations in your needed areas?

Have you asked EVSE suppliers if they promote Charging Stations in you target area?

Seems stange to give up a car already, for this reason!

Good points, Robert. Of course I haven’t given up my Model 3. I’ll admit I was being passive on the infrastructure side. I really thought there would be more hotel chargers by 2017. I haven’t thought of half of thee things you mentioned (e.g. EV clubs in the areas where I travel, contacting EVSE suppliers), so I’ll have to go ahead and look into it.

I’m actually on my second Volt (lease) which ends in May of this year. I may get a beater car for the interim until the Model 3 arrives. Based on Prius Plug-in peak sales from three years ago, I think I can probably pick up an off-lease one for cheap. And with my binary usage (either over 100 miles, or less than 10 miles of driving), the PiP would work better than a Volt for me.

“Seems stange to give up a car already, for this reason!”
Why? Not everyone wants, or has the time to be, a fulltime advocate, even if they’re EV supporters.

The infrastructure issue (beyond standard daily commuting/errands) is a significant one. A person who doesn’t have a solution to this for their particular usage pattern won’t be able to use a model 3 (or similar-range BEV) for their needs; certainly not as the long-distance car of the household.

While many US households have two cars, I don’t believe many people will buy a ~$42K (Musk’s estimate of ASP) car that’s not capable of long-ish trips. If the situation doesn’t improve, a lof of thse 400K reservation might very well melt. Now an extended supercharger network may help, but destination charging, which is much cheaper per charger, is the other part of the equation.

It’s very disappointing that GM doesn’t seem to promote this (together with other EV makers, to be sure), at least to the extent of helping coordinating it.

Amen to that, Wavelet. Yes, I support EV’s, but I’m a busy person and being putting in a lot of time trying to get chargers installed is not in my top 5 weekly priorities.

(⌐■_■) Trollnonymous

I always make the suggestion to hotel management about charging EVSE’s at their location. The more people bring it up, the better.

If the “Model à trois” you buy has SC, isn’t there an SC within the range you state?

I totally understand your frustration with hotels.

Yes, in one direction I go right by a Supercharger at a rest stop. In fact, I’ve even stopped there to use the facilities on occasion. But in the more common direction, there isn’t a convenient Supercharger. There is one about 10 minutes from my route, but it’s only 30 miles from my house and I would have major range anxiety especially in the winter or if there were a detour.

What general area do you live in that there are few/no chargers. No superchargers either?

There are rumors that a top-line Model 3 will have range > 300 miles. What is your personal cut-off for minimum acceptable range?

I live in the NJ/NY/CT area. Like I said, I actually drive by a SuperCharger at a rest stop on 95 in one direction. But not in the other direction that I regularly travel to. The ‘problem’ with Superchargers is that they’re on major routes, and I don’t use a major route to my other regular destination.

If I had absolutely no ability to charge at my destination or along the route I would need at least 400 miles to feel comfortable (assuming way less range than that in the winter). But with destination charging, EPA 250 miles would work for me.

+30% expansion of super/destination chargers are due between now and your likely vehicle delivery.

As others have suggested get in the ear of a hotel or two at your destination. Perhaps even a coffee shop along the way. I do beleive airbnb has distination charger program in the pipes.

Tell me how why do you bother charging the volt at your destination? Does it fully replenish it and what proportion of the trip is achieved?

I usually am at a hotel for three nights and have my car there 14 hours or so.
The hotel offers a light dinner and there are restaurants within walking distance, so I have it plugged in as soon as I get off of work and until I leave in the morning.

My Volt usually doesn’t fully charge on the first night, but I usually plug in for two nights during the week, weather permitting. By doing this I’ve used less than 3 gallons of gas for the total of 250 miles for the week. I end up with around half the trip on electric. If I don’t plug in, I use ~5 gallons of gas.

Either way thats good.

And when your not traveling outside your local radius your electric 90/100% of the time?

Tough choice.

Wait, what about the holy grail (which are Superchargers) that supposedly puts Tesla above everything else out there.

Are you suggesting that they aren’t sufficient?

Why don’t you set to 12 amps instead of 8 amps?

I’m in line too so I don’t want to try too hard to convince you to hang in there but why can’t you use one of the 373 Supercharger locations currently open for business to charge? Surely there is one on an interstate on your 200-300 mile journey.

“Tesla will double the number of Supercharger locations in North America in 2017, the company revealed today in its quarterly letter to shareholders. The company currently has 2,636 Superchargers at 373 locations across the United States, Canada, and Mexico, and plans to have twice as many locations open by the end of 2017.”

Keep your Volt and hold your reservation.
Tesla will be expanding charging sites.

When you feel you’re ready, you can pull the Trigger.
Hey, you’re driving one of the Best Cars out There.

In an tesla you can sett the charging amps, so I don’t think that will be a problem. I think we will se masive buildout of chargers in the years to come 🙂

Durant Tesla provide Upton 2 destination charges for free to qualifying applicants? Pick your favourite hotels and ask them if they would be willing to install a couple destination charges. Pick the hotel that agrees to do that.
With >200mi range it sounds like you are almost there!

No one will build infrastructure if people don’t start buying EVs first. Not even Tesla could build the superchargers without decent sales numbers. So there need to be a lot of hardcore enthusiast before EVs start being an option for the masses.

i have you beat! My grabbed my common reservation is before Tesla got wind of the leak: 370850

Doesn’t mean anything at the end of the day though as production schedules determine when we get cars.

– Trevor / model3ownersclub.com founder

For Hilton, you can write Judi Pines, Director of Sustainability…

C.R. says Tesla is top American Brand, coming in at #8 the top 5 were the usual suspects Audi, BMW, Lexus, couple more.

Well, if we look to what happened during last year’s presidential election, there is much to say about a large, mostly silent majority of Americans who don’t march in the streets, don’t argue politics at the water cooler or online, but were sorely displeased with the status quo. Why did Bernie Sanders strongly win the primary in my traditionally blue state? Why did scores of people toss their votes to both independents who were forced to run in the only two parties with a chance to win? It was that middle group of us, exasperated over decades of political fighting and inaction, greed and deception that won the day. To this day, it appears those on the HARD left and right still don’t get that. Even as Bernie now sounds like a bought Democrat, and President Trump has satisfied the Paul Ryan crowd on the right with many appointments, it still should be clear that those that bark the loudest aren’t necessarily the majority in this land of ours. Elon Musk gets it. He has sided with his tech liberal clan a bit, but as a whole has met with Trump a few times and is savvy enough to work… Read more »

Agreed, most American content car available. Powered by American coal, or American whatever. Built with nonunion labor. What is there not to like. I will take mine in Red State Red, and a cheese whiz orange interior, finely trimmed with gold lame inside and out.

Oops, gone off your medication again.


Good to see you Red HHR!

How is the red Bolt doing?

Do you still have it?

Over at the Volt site we were recently talking about you and many others of our favorite Volt friends who do not comment any longer.

We miss you guys and gal!

Hi James, still have the red Volt. 65,000 mostly trouble free miles. A couple of years ago I modified it with a Trump bumper sticker. What a reaction! I will have to look up that thread. Thanks for letting me know about it.

model 3 is a joke. it looks like a baby tesla

If you’re gonna troll, at least make the minimum amount of effort… 😛

The Tesla Model III is super cool! It looks like a scaled down Tesla S!

There, Time, I fixed it for you.


What do you drive that is so awesome? An F-150? A Mustang? Maybe a Fiero?

Owned all three, now want a model 3

And no other manufacturer has cars of different size that look similar! Shock horror, a Tesla looks like…a Tesla!
Next you’ll be complaining because a BMW looks like a BMW, or a Ford like like a Ford. Go figure.

Don’t feed the troll, Just ignore it!

Much depends on how the Model 3 does in the used car market.

A robust used Model 3 market indicates confidence in the car, the brand, the company, the service centers, and the charging network.

I’d rather have the public become *confident* in the Model 3 than *enamored* with it.

This is why used Camrys are worth more than used Saabs.

There won’t be any used T3’s till 2021.

Go to 25:00 minute mark, for what I think of the Model 3, but consider it is still possible it won’t feature any steering wheel dash display, at all.

The guy also talks about how a HUD cannot be seen through polarized glasses. In fairness, Tesla’s display is less laggy (accept when browsing). Much still applies.

Volvo XC90 touch screen commentary:

The M3 is a nice-looking car but by no means a “wow, what was THAT?!?” eye-grabber (at least not yet – we’ll see what the homologated design actually looks like). Excepting the front, which will have to change in some fashion for pedestrian impact considerations, there are many mid-sized sedans that blend into a similar profile. No criticism of Tesla here: it’s hard to be distinctive when you’re worshipping at the altar of C-sub-d. Overall I think the true Tesla aficons, especially owners already acquainted with the Tesla operating environment, will very likely be happy with what they see. These are also folks acquainted and comfortable with many Tesla interior and styling choices, i.e: what they would call “clean” and others may call “Spartan”. But there is so much unknown, so much undefined, probably un-designed, and certainly un-priced that there’s just no way to know what social demographic is more or less likely to fall in love with the M3 and how well it well sell. Excepting the near-fanatic (and I don’t use that term pejoratively) who is on his third Tesla or the buyer of exceptional discretionary spend intent, the real price-for-content matters A LOT. And all this great… Read more »

Yeah, that was cool. Thanks. It probably will be something very much like that.

The T3 looks like a BETTER BMW 3.
So, now problem there.

What we need badly is for your Chevy Volt and all other mediocre cars to stop using public chargers. I cannot stand all type of combustion engine cars monopolizing chargers in public places. In the last one year the Nissan Leaf cannot charge anymore in various places to the point the car is no longer viable. Once the Tesla Model 3 becomes available by the thousands, even with a longer range people will eventually need to charge in public. This could well be a concerted effort from the losers GM, BMW, Ford and many others who cannot build a real EV. It is irrelevant that is intentional or not, but the result is that if this silly public relation, tax benefit and marketing cars like the Volt continue to take away infrastructure from pure EVs, we will see owners of EVs giving up.

Don’t lose your head over it. Cars will be charged per time spent at the charger when topped off. Probably with tariffs ramping up the longer the car unnecessarily occupies the public charging spot.

It’s just a small change in the software configuration of the infrastructure

“The M3 is a nice-looking car but by no means a “wow, what was THAT?!?” eye-grabber (at least not yet – we’ll see what the homologated design actually looks like)”

You could have said the same about the MS in 2012. But it managed to climb to the top of the pack and kick many german asses despite looking quite boring compared to most of it’s rivals.

My model 3 will go 0-60 in 3.5 seconds and range of 200 miles for $65k.

i didn’t read this article but i am posting to thank the editors of insideevs for identifying articles by evannex on the byline so that i know to not read them.

Yeah there are no bad no comments here, reminds me of:

Park and charge (shopping, work; daily business conferences etc.), sleep and charge (homes and hotels etc.)…. electrics are beginning to have real range 200 useful mileage. Yes, we do need more and more charging infrastructure, which is coming on-line. Supercharger/rapid chargers too. I know we all want charging to be immediately accessible but it does take time to build out the networks. I’m glad to see vehicles that are multiple network compatible with an adapter etc. To my understanding we are just about to see explosive growth in the Tesla supercharging/destination networks over the next two years so hang on to your Model 3 reservation. You’ll be glad you did!

Living in a development where there are no garages, driveways, or reserved parking makes things a bit difficult for me, along with a restrictive HOA that won’t let me put a charger pedestal in front of my house (that whole no reserved parking thing) and the fact that the 3 isn’t a hatchback are my reasons for not pulling the trigger yet.

I’m hoping that the Model Y is a hatchback, and I move out of here by then.

If you live in California, this is against the law. If not, you should send a letter to your state representative to craft a similar law, so apartment and town home dwellers have an easier time installing charging for themselves.

These responses started with “Jim_NE” relating his concern about charging needs he would have in the area that he lives and works. Like others, I can’t wait to get my Model 3 because charging it in the Phoenix and Southwest won’t be a problem. But Jim_NE has a problem. I, for one, hope that Tesla gets more superchargers up in the NE part of the country and that maybe Jim_NE’s problem would be fixed. People love their Volts, but they still burn fossil fuels and we all should or do want to eliminate the use of those fuels. Hope your charging problem gets fixed Jim_NE because you deserve to get your Model 3.

Tesla recently announced they are planning on doubling the number of Superchargers in 2017.

My Leaf turns 4 years old in a few weeks, so naturally I’m starting to think about What’s Next, even though my car works great, hasn’t lost a bar yet, and is still a blast to drive. And I have the most rare resource, a local dealer I actually like.

Assuming I buy something within the next 2 yrs, I think the odds break down as: Leaf 2.0 90%, Bolt 10%, and Tesla 3 0%. This is not a knock against the Tesla, but simple pragmatism, as I live in a spot where the nearest Tesla store or service center is well over a hundred miles away, but there are several Nissan dealers in the immediate area. Even assuming a 3 would be 100% trouble free (as my Leaf has been), that’s too far for my comfort zone, so the lack of dealers is a much bigger deal for me than is the lack of public chargers. In fact, I’ve never used a public charger, and refuel exclusively via plugging in in my garage.

Assuming you don’t have a Model 3 reservation already, you probably won’t be able to buy a Model 3 in 2017 or 2018 anyways….