Is Market For BMW i8 Changing Already?

MAY 2 2015 BY STAFF 9

A 2014 $147,000 Sophisto Grey BMW i8 sold for $140,000 at Barrett Jackson auction just held in Scottsdale, Arizona. Considering many dealers are asking substantially over sticker for the i8, this could mark a big shift in the market. The i8 that crossed the block at Barrett Jackson had 750 miles on the ODO and came with the Pure Impulse World package.

The 2014 i8 was sold on a prime day, Saturday. The i8 was even listed as one of the 25 storylines to follow “Bidders will have an opportunity to own one of the most sought-after and hard-to-get cars of 2014, the BMW i8 Supercar. Only a few hundred were built for the U.S. market; this is one of less than 500 built.”

Clearly they were trying to hype up the i8 and the bidding public didn’t buy into it. Actually 555 i8s were brought to the U.S. in 2014.

*Editor’s Note: This post appears on BMWBLOG.  Check it out here.

bmw i8 barret 750x400 Has the market for the BMW i8 changed?

BMW i8

Barrett Jackson gets paid on both ends of cars it sells. So you need to subtract 8% from the $140,000 before the seller gets paid. It’s hard for me to imagine that the owner actually thought they were going to walk away with just $128,800 for a $147,000 car that he/she had put 750 miles on and that dealers were “asking” $100,000 over sticker. The buyer of the i8 ended up having to pay a 10% buyers premium, so they paid an extra $14,000 to Barrett Jackson over the gavel price.

2015 bmw i8 photoshoot sofia 05 750x500 Has the market for the BMW i8 changed?

BMW i8

Recently, BMW announced that they were actually doubling the allocation of i8 models for the U.S. market. The allocation will go from about 500 in a year to 1000 a year. The increased allocation shows that the i8 is indeed in great demand here in the U.S. and BMW is happy to increase the supply. The demand for the i8, however, now doesn’t seem to support $100,000 mark ups anymore.

If you ask a dealer about an i8 they will tell you they are sold out and hop on the list. We recently reported that an i8 at Irvine BMW in California has been marked up to $247,450. A staggering $100,000 mark up over MSRP. However, it has not sold.

The BMW i8 has a 1.5 liter turbocharged three-cylinder motor fires up putting a total of 357 hp and 420 lb-ft at your command. 0-60 mph comes in a scant 3.8s. The i8 has an exotic powertrain and killer gull-winged exotic looks to match.

Base MSRP of the 2015 BMW i8 is $136,500. The Pure Impulse World Option Package is $10,800.

Categories: BMW


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9 Comments on "Is Market For BMW i8 Changing Already?"

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I didn’t see the i8 on the Irvine BMW website. I wonder if they sold it already with all the publicity they received.

Isn’t there rumors of a more powerful version?

P.O.S. !

Point of Sale systems? You’re on the wrong web site.

Please direct your comments here:

Seems kind of foolish to pay a big premium over MSRP for a car that will be built in sufficient volume to meet demand.

If you buy an i8 at $100k over sticker and put 30k miles on it and manage to sell it for MSRP 3 years later (very unlikely to say the least) you will have paid $3.33 per mile not including fuel and insurance.

Or you could buy a P85S+ for $130k, which outperforms the i8 on every metric except perhaps looks and sell it for -$20k after 3 years and 30k miles and pay only $0.66 per mile and possibly next to nothing for fuel.

What else could you have in the garage, hangar or slip for $80k-$120k over 3 years? Some very nice vehicles, some with wings or sails.

At MSRP, the i8 could be a lot of fun. But +$100k over several other good options seems quite excessive.

Barrett Jackson seems like a terrible place to sell a foreign electric car. The place is like a Fox News viewers reunion: white, old and wealthy. I went once and will never waste my time again.

I must say, I’m a bit surprised by the success of this car. But I guess it is an extremely sexy looking car that was in a Mission Impossible movie so there’s that.

And as I like to note . . . if 10 years ago, I had told you that BMW would be selling a 3-cylinder car for $140,000 . . . you would have laughed in my face. My how times change.

P85D, while not truly competition to the i8, is pretty darn compelling even if you don’t want a giant 4 door sedan.

Handling and Braking..

P85D is classic American sports sedan… Blistering fast in 0-60mph and quarter miles but big and heavy and slow in the turns…