March Plug-In Sales Increase By 17% – Smart ED Wins “B Division”
Another month is in the books, and March was another winning entry for 2014 EV sales as an estimated 9,376 plug-ins were sold in the United States. That is an improvement of 17.5% from March of 2013 when 7,982 units were sold. This month also bested the month prior by 33% when 7,055 plug-ins were sold in February. (Full YTD monthly selling chart can be found below)
Overall for the year, 21,881 plug-ins have been sold thus far; which is good for a 21.8% gain over 2013 (17,963).
And while 3 EVs set new all-time sales highs and 2 others set second best marks. It is impossible not to notice the Chevrolet Volt has yet to participate in the growth story for 2014.
The Chevy is actually off by 15%, meaning that without the Volt’s participation this year, the segment would be up by 33.2% instead of 21.8%.
On the other side of the coin, the real success story for March was the Toyota Prius PHV as the rush to get the last of California’s “green” stickers was on. The Toyota netted 1,452 sales in March, up about 90% from last year (786).
Which leads us to the next most obvious question for the Toyota going forward however – “How will the plug-in Prius do without the green sticker incentive?”
Positionally, all 17 plug-in vehicles stayed in the same spot on the top sellers list for 2014, except for the Chevy Spark EV, which moved up a notch to number 9 – passing the Porsche Panamera S-E Hybrid – which is probably the only time you will ever see or hear that statement being made.
And while each month the same 6 cars vie for the top selling spots, the next 10 EVs battle for supremacy in the “B Division” (a mix of low run and regional compliance cars for the most part). For March, Nissan had an easy win in the first group with a near all-time best of 2,507 LEAF sales, but the smart ED surprised in the us all in the ‘2nd tier’ of plug-ins, by moving 186 units of the little 2 seater.
Below: Random points of interest for March of 2014
Top Electric Vehicle Auto Makers:
- Nissan – 2,507 (1)
- Ford – 1,689 (3)
- GM – 1,667 (3)
- Tesla – 1,600* (1)
- Toyota – 1,525 (2)
New All-Time Best Selling Month:
- smart ED – 186 (Aug 2013 -182)
- Cadillac ELR – 81 (Feb 2014 – 58)
- Chevrolet Spark EV – 108 (Jul 2013 – 103)
2nd Best All-Time Selling Month:
- Nissan LEAF – 2,507 (Dec 2013 – 2529)
- Ford Focus Electric – 177 (Mar 2013 -180)