March 2016 Plug-In Electric Vehicle Sales In US Hit All-Time Record High
Plug-in electric vehicle sales have been on the rise of late – setting 5 consecutive monthly records, but March’s result was a whole other animal. It was a beast.
While the prior four monthly records have seen small year-over year gains, ranging from 3.8% to 12%, March obliterated all previous results for the month.
And in so doing, also set a new all-time record for the United States for any month.
In total ~13,725 plug-ins were sold, which is 32.7% more than a year ago, and also slightly better than the previous US high water mark of 13,699 (a record that had been set during the scorching hot EV selling environment of December).
Powering the move this month, as is months prior, was Tesla.
After struggling (and being distracted by) bringing volume production of the Model X online for the first two months of the year, the company not only started to vigorously deliver its all-electric SUV, but an extraordinary volume of Model S sedans were also moved in a failed effort to hit company guidance for the first quarter (14,820 vs 16,000 sales estimated worldwide).
However, you need more than just Tesla clipping at a high pace to set an all-time record – especially out of season. And this month, Ford also came up big, setting multi-year highs for Fusion Energi sales (1,238 cars sold), while contributing almost 2,000 plug-in sales cumulatively to the total for the month.
Other notable happenings during March:
*- the debut of Tesla Model 3 (details, specs, reveal live stream) sparked hundreds of thousands of reservations in just the first 72 hours. However it, along with the earlier reveal of the 200 mile Chevy Bolt EV (details), has cast a pretty long shadow over the current crop of city-ranged all-electric vehicles (10 models), all of whom look to be headed for a decent size fall-offs in 2016. Long range BEV = good, short range = bad
*- relative newcomers, the Audi A3 e-tron, Sonata PHV continued to build on their previous success, while the surprise surge of the month came from the Porsche Cayenne S e-Hybrid, moving a solid 244 copies
Other Statistical Points of Interest from March 2016
Top Manufacturers Of Plug-In Vehicles:
- Tesla Motors* – 5,850
- General Motors – 2,221
- Ford – 1,958
- Nissan – 1,238
- BMW – 734
Pure Electric Car Market Share vs PHEV In March*
- BEV – 8,255 – 60.1%
- PHEV – 5,770 – 39.9%
New 12 Month Highs Set In March By Model (previous 12 month high in brackets)
- Tesla Model S* – 3,990 (3,600)
- Tesla Model X* – 1,860 (400)
- Ford Fusion Energi – 1,238 (1,058)
- Audi A3 e-tron – 332 (327)
- Hyundai Sonata PHV – 275 (200)
- Porsche Cayenne S e-Hybrid – 244 (172)
The full monthly recap by individual plug-in can be found on our Monthly Scorecard here.