Making Of BMW i3 Super Bowl Commercial – Video

FEB 1 2015 BY ERIC LOVEDAY 13

Here is a behind-the-scenes look at the making of the BMW i3 Super Bowl XLIX commercial.

Making Of BMW i3 Super Bowl Commercial

Making Of BMW i3 Super Bowl Commercial

BMW returns to the Big Game after a four-year hiatus with “Newfangled Idea,” featuring Katie Couric and Bryant Gumbel.

And here’s the actual 60-second commercial:

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13 Comments on "Making Of BMW i3 Super Bowl Commercial – Video"

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GeorgeS
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GeorgeS

The Volt commercial was quiet and said nothing about being electric or green or about polar bears or gas free.

This commercial says ” electric car” once or twice the point being the new trend seems to be to minimize jamming electric green down the consumer’s throat.

It’s like:

Lets take a totally different tack to advertizing electric cars.

Who knows maybe it will work better.

M Hovis
Guest
M Hovis

I think this add can do great things for electric mobility in general. I love analogies and this one is large. Looking 20 years forward into the future EV/PV/storage market? Exciting times.

Epicurus
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Epicurus

Polar bears and being “green” no, but how about telling people they can “fill up” for the equivalent of $1 a gallon and have no maintenance costs other than tires and windshield wipers? Those are big sales points to the average redneck.

Roy LeMeur
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Roy LeMeur

We have come a long way from this…

General Motors EV1 Ad – 1996 –

scott franco
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scott franco

And the point was? Stupid people stay stupid?

David Murray
Guest
David Murray

Wow. BMW has 11.5 million views on that youtube video now, and no telling how many saw it on TV. (has it aired yet?)

I just hope it has a positive effect.

MTN Ranger
Guest
MTN Ranger

Yes, it aired near the beginning of the game.

CompuMagic
Guest
CompuMagic

it was at only 4 million around 2 days ago

RedLeafBlueLeaf
Guest
RedLeafBlueLeaf

It should be noted that BMW has aired the previous i3 ad a number of times of football games. In terms of advertising BMW has been the leader among EV sellers.

If I were Nissan I’d be somewhat concerned that BMW is building a reputation of having invented the EV. And, yes, I’ve actually seen a LEAF ad on an actual cable TV program – news, daytime – at a client’s office kitchen. But that’s nothing like what BMW is doing.

See Through
Guest

Seems BMW is serious about increasing i3 sales n US.

JRMW
Guest
JRMW

I watched the ad with 3 people who know nothing about EVs.
they thought the ad was great.

It’s basically saying EVs are the future. Here now.
only old people don’t get it. (Look at the reaction of the young bike rider)

EV enthusiasts are so stuffy now!
The ads are meant to humor you. Get you interested.
You can then use The Google on that interweb thing and learn all about the car

MTN Ranger
Guest
MTN Ranger

See what happens when you send an email to: info@amfeedback.com from the commercial.