Mahindra Turns To Ford For Latest EV Efforts

APR 10 2018 BY MARK KANE 3

Ford and Mahindra Group signed five new memoranda of understanding (MoU) about possible joint projects like a new midsize and compact SUV, electric car and connected car solutions

There are no official details about the upcoming electric car, besides the word “small“.

The article suggests that Mahindra is considering a new electric compact sedan based on the Ford Figo Aspire.

Ford Figo Aspire (source: Wikipedia)

“Ford and Mahindra will jointly develop the new electric car and will tailor them separately as per their requirements. Toyota and Maruti Suzuki have formed a similar JV to manufacture lithium-ion batteries. Toyota will also provide electric vehicle technology to Maruti which will produce affordable electric cars in India.” 

For Mahindra, an electric Ford Figo Aspire would be more a modern EV than the eVerito, which is based on the Renault Logan.

Should we expect that the joint project will spawn also in North America or Europe? Probably not.

Read Also – Uber Will Partner With Mahindra To Deploy Electric Cars In India

Press blast:

Mahindra and Ford Sign MoUs to Co-Develop Midsize and Compact SUV, Electric Vehicle and Connected Car Solutions

  • Strengthen strategic collaboration focusing on product development for India and emerging markets
  • Agree to evaluate co-development of compact SUV and electric vehicle, along with sharing powertrain portfolios
  • Embark on joint development of connected vehicle solutions

From left to right: Jim Farley, Ford executive vice president and president of Global Markets, & Peter Fleet, Group vice president & president, Ford Asia Pacific with Rajan Wadhera, president, automotive sector and Dr Pawan Goenka, Managing Director, Mahindra and Mahindra Ltd.

Chennai, India, March 22, 2018 – Mahindra Group and Ford Motor Company will jointly develop new SUVs, and a small electric vehicle as part of several initiatives announced today between the two companies.

The two companies signed five new memoranda of understanding (MoU) that further strengthen their strategic alliance and accelerate the development of key products for consumers in India and emerging markets. The MoUs, which are non-binding, mark the progress made by the two companies since announcing their alliance in September 2017.

Under the initiatives, Mahindra and Ford will leverage their strengths in the utility vehicle space to co-develop a midsize sports utility vehicle (C-SUV). Built on the Mahindra platform, the new SUV will drive engineering and commercial efficiencies and will be sold independently by both companies as separate brands.

Mahindra and Ford also agreed to evaluate co-development of a compact SUV and electric vehicle, along with  sharing powertrain portfolios, including the supply of Mahindra powertrains to extend Ford’s product range.

Building on the collaboration, Mahindra and Ford also announced plans to co-develop a suite of connected car solutions for consumers. The collaboration is in line with Ford’s commitment to helping people around the world move more safely, confidently and freely.

“Today’s announcement is the next step in the collaboration between Mahindra and Ford,” said Dr Pawan Goenka, Managing Director, Mahindra and Mahindra Ltd. “Both teams are working together on joint development areas in keeping with industry requirements and leveraging mutual strengths. We are excited about the synergies unveiled through this collaboration and the potential opportunities it will bring.”

“Ford is committed to offering the best vehicles, technologies and services that fit the lifestyles and preferences of Indian consumers,” said Jim Farley, Ford executive vice president and president of Global Markets. “Listening to our customers and incorporating their future needs is the core premise of this collaboration. With utility vehicles and electrification as key focus areas, we are glad to see the progress our two companies have made.”

Aiming to generate synergies and improve efficiencies with the new initiatives, the strategic alliance between the two companies continues to focus on leveraging the benefits of Ford’s global reach and expertise and Mahindra’s scale in India and its successful operating model.

Teams from both companies will continue to collaborate and work together, for a period of up to three years, to develop further avenues of strategic cooperation such as:

  • Extend support for Mahindra in global emerging markets, including Ford’s manufacturing and distribution network
  • Collaborate to address future mobility needs

Mahindra has been leading the utility vehicles segment in India for the past seven decades. The spirit of ingenuity has driven Mahindra to be among the few global companies pioneering the development of clean and affordable technology and is the only player with a portfolio of electric vehicles commercially available in India. Expanding its global presence, Mahindra owns a majority stake in Ssangyong Motor Company in Korea, has forayed into the shared mobility space with investments in ridesharing platforms in the U.S., and is developing products like the GenZe – the world’s first electric connected scooter.

Ford was among the first global automakers to enter India in 1995. Now one of the largest exporters of cars from the country, Ford manufactures and exports vehicles and engines from its manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat. India is also the second-largest Ford employee base globally, with more than 14,000 people working across the Ford India or Global Business Services operations in New Delhi, Chennai, and Coimbatore.

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3 Comments on "Mahindra Turns To Ford For Latest EV Efforts"

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Isn’t Ford like one of the companies furthest behind on EVs?

They both need to catch up, it is good to see they are teaming up together to move forward.

Ford did well partnering with Mazda rebranding in many global markets, for quite a while. Hopefully this will be yet another successful cross-partnership that will produce nice EV’s somewhere in the world.

I’m not sure if this partnership will have a lot of impact on the US/North America market?

“I’m not sure if this partnership will have a lot of impact on the US/North America market?”
Unlikely. For the Indian market, Mahindra needs fairly small and short(ish) range vehicles because price is the key factor. In China, the few best selling EVs are 100mi BEVs. There are also several longer-range EVs in the top 20, but Chinese consumers have a lot more money than Indian ones.

The Mahinda e2o, probably the cheapest EV available new in the developed world, failed in the market and was withdrawn after a year (mid last year); something that small & cheap wouldn’t sell in the US anyway.