Mahindra Reva Gears Up to Sell e2o Electric in UK and Norway
Mahindra Reva, makers of India’s only mass-produced electric vehicle, hopes to sell its e2o EV in parts of Europe before the end of 2014.
Mahindra says it’s looking to expand sales into the UK and Norway before year’s end.
Chetan Maini, founder and CEO of Mahindra Reva Electric, says that the automaker has seen strong demand for the e2o in India, Nepal and Bhutan:
“We have exported around 30 e2os to Nepal and Bhutan till now and we keep getting more orders. Bhutan has just opened its market for electric vehicles only and we have the first mover advantage in the 70,000 cars per annum market.”
“We are working on additional features like airbags, ABS, power steering and enhanced battery for e2o to enter the European markets. We have identified the UK and Norway and will enter these markets by year-end.”
“Both the UK and Norway offer huge incentives for electric vehicles. In particular, Norway has zero-import duty to promote e-vehicle concept. Nearly 1,500 Reva electric cars are plying in the UK while nearly 500 cars were sold in Norway. Given the huge promotion to green concept and our years of presence in these two countries, its easier for us to enter with the e2o.”
Maini is referring to previous Reva electric vehicles, which were sold in the UK and Norway. The e2o is a new Mahindra Reva offering.
The draw of the e2o is price. Everywhere it’s offered it’s one of the cheapest EV available. This will certainly be the case in the UK and Norway too, though we don’t yet have pricing information on the e2o for Europe.
Source: Financial Express