Mahindra Hopes To Launch Electric Car In U.S. With Help From Pininfarina

APR 11 2017 BY MARK KANE 8

The Mahindra Group has hinted plans to launch electric vehicles in the U.S. and China.

India’s company would like to make use of its design affiliate Pininfarina, which it acquired in 2015, to develop high-end EVs; which truthfully seems like a pretty crowded space in any hypothetical future.

Mahindra e2oPlus

An electric supercar is considered for U.S., while for China, Mahindra thinks about high-end performance cars.

Anand Mahindra, chairman of the Mahindra Group, said in an interview:

“We’re exploring right now the potential of building an electric supercar, which will be branded Pininfarina. Certainly, we’re looking to sell it in the U.S.,”.

The boss also admits he knows the challenges in penetrating the market in America:

“Competing in the U.S. is like the old Frank Sinatra song that if you can make it there, you can make it anywhere,” he said. “So when you sell cars in the U.S., it forces you to be the most competitive.”

As the occasion of the interview was the 2017 Seoul Motor Show, Mahindra added that the company was looking to “double its bets” entering the US market…in reference we assume to the potential introduction of its South Korean auto unit, Ssangyong Motor Co.

Ssangyong Motor (also owned by Mahindra) is preparing for a U.S. around 2020 and considering to expand its presence in China, localizing its products there through a joint venture with China’s Shaanxi Autombile Group Co.

source: MarketWatch

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8 Comments on "Mahindra Hopes To Launch Electric Car In U.S. With Help From Pininfarina"

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The entire world will reinvent itself by 2020

Well, entire world, except Toyota and Honda

They may want to rethink the name. “Pininfarina” doesn’t exactly roll off the tongue.

Other than that, I wish them luck! It’s always awesome seeing more plug-ins enter the market.

Pininfarina is Michelangelo on wheels. There has never been a greater design house.

Mahindra actually have a pretty strong presence in the midwest already, with a reputation for building excellent tractors and farm equipment. I wonder if they have considered that market for electrification.

In fact, their reputation in India had a similar ‘rural’ start. They were one of the companies other than Jeep/Chrysler that inherited the rights to the original Willys Jeep – and Mahindras have had a reputation as the Jeep’s wilder off road cousin that refused to tidy up and become a suburban people mover.

Interesting factoids

Certainly don’t take Mahindra lightly. As Dan mentioned they have a very good reputation for building excellent equipment.

Farmers are a tough crowd to please especially as deeply imbedded Case and John Deere are. Their lively hood depends on reliable equipment.

Mahindra tried to break into the US market with a light duty diesel pickup truck. That seems to have failed. Hopefully they will have better luck with vehicle with a cleaner drivetrain.