10 Names Ford Can Call Its Electric Crossover Besides Mach 1
If Mach 1 isn’t an option, how about Thunderbird or Taser?
A tweet in January 2018 (embedded below) heavily implied that Ford’s upcoming electric SUV had the name Mach 1. However, American fans didn’t like the muscle car moniker showing up on a crossover, and the response was so negative that the Blue Oval has decided to pick a different model name for the EV.
— Ford Motor Company (@Ford) January 14, 2018
“We put that out there to evaluate it,” Ford’s president of global markets, Jim Farley, told Automotive News in a recent interview about the EV. “There are pros and cons. I don’t want to handicap it at this point, but we got a very strong reaction from people.”
Ford clearly needs some help, and the InsideEVs team is happy to provide some assistance. Given the original plan to revive Mach 1 nameplate, the company is clearly willing to bring back an old moniker. We came up with six classic Fords with the right ring to them to work on the electric SUV. Plus, we brainstormed four other names that could fit, too.
Of all of these possible names, Maverick is among the most likely to appear on the new SUV. Ford fought to get a trademark on the title, and the United States Patent and Trademark Office finally granted it in June 2018.
The original Maverick was Ford's replacement for the Falcon. However, the name also appeared on rebadged Nissan SUVs in some markets and on the Escape in places outside the United States.
The existing connection of having the Maverick name on SUVs in some markets might be Ford's reason for reviving the moniker for its upcoming EV.
The Ford has a long history of using the mythical Thunderbird as the name for its models, ranging from a two-place roadster to a big, four-door sedan. Why not an SUV, too?
The thunder portion of the name creates an immediate association with electricity. The moniker is still somewhat recognizable by the general public, too, which could help with marketing.
The Ford Torino was part of the lineup in the late 1960s, but the model really came into its own in the 1970s. Depending on the model year, buyers could get the Torino in a huge variety of body styles, including a two-door hardtop, fastback, convertible, four-door sedan, and wagon. The TV cop show Starsky & Hutch immortalized a red coupe with a white stripe.
Ford could revive the name for its new SUV and play up the moniker's sportier side to lend a performance aspect to the EV.
The Lightning brand first appeared on the Ford F-150 SVT with a supercharged 5.4-liter V8, but the name would be absolutely perfect for an electric SUV.
Lightning obviously brings to mind electricity, but it also evokes something raw and untamed. The bolts aren't predictable, but with the right equipment people can channel and direct the electricity.
The Ford EXP is an easily forgotten, Escort-based sports coupe from the 1980s. So let's ignore the vehicle and focus on the name.
EXP immediately evokes something experimental and pushing boundaries. It could be a perfect message for the SUV. Most people don't remember the original EXP, so there's no concern about any brand confusion, either.
The Ford Galaxie was the Blue Oval's fullsize sedan from the 1960s to mid-1970s, and for a time, the 500 badge appeared on the range-topping versions.
The spacey name would be a great fit on Ford's cutting-edge, electric SUV, since there's still a connection between being off the Earth and the future. Plus, the 500 moniker would be absolutely perfect for an ultimate variant with a 500-mile range.
Ford Model E
Calling the electric SUV the Ford Model E would harken back to the Blue Oval's beginnings with vehicles like the Model T and Model A. The company already holds a trademark on the name too and is protective of it.
In 2014, Elon Musk admitted that Tesla originally wanted to use the Model E name for the vehicle that became the Model 3. Ford sued to prevent it, and Tesla flipped the letter around to make a 3.
One possible name that the Motor1.com team came up with is Thundercharge.
The thunder half of the moniker creates a connection with the aforementioned Thunderbird and has the same advantage of evoking electricity.
The charge portion puts an emphasis on this being an electric vehicle that owners can plug in for juicing up the batteries.
Another name that the Motor1.com team brainstormed was Tazer.
Taking a cue from a weapon that zaps someone with electricity, the name immediately gives the SUV an aggressive demeanor. It sounds like a vehicle that would shock you.
Ford has been using the Energi moniker on its plug-in hybrid vehicles for several years. We thought a twist on the name would work well for the SUV, too, and came up with EnergE.
The name comes with already having an association with electrified Fords.