Like Volvo, Cadillac Plans Massive Electric Initiative. Someday…A Long Time From Now.
Cadillac is considering changes to it’s lineup to deal with decreasing sedan sales, increasing demand on SUVs, and the need for electrification.
Overall Cadillac sales increased by 27% globally in the first six months of 2017 to 164,174. However, in the U.S. the number decreased by 1.6% to 72,073 – with passenger cars weighing down the results.
“That has forced GM to order layoffs at two Michigan factories that build Cadillac cars, and raised questions about the long term future of the plants.
“We have to rebalance our sedan portfolio,” Cadillac President Johan de Nysschen told Reuters in interview, offering new details about the strategy.”
The answer for further growth is to be introduction of new CT5 sedan, as a replacement for the three existing sedans: XTS, CTS and ATS – that end their life cycles in 2019. The CT5 will be offered between $35,000 to $45,000.
The CT6 (which is offered also in a plug-in hybrid version) starts at $50,000.
Two SUVs (Escalade, XT5) will be joined by compact SUV XT4 and large three-row SUV (of Volvo XC90 size) by 2019.
There a big chance that all of the new offerings will get a plug-in versions, which probably is driving known EV suppressor/hater de Nysschen crazy.
In reference to Volvo’s announcement about only HEV/PHEV/BEV from 2019, the Cadillac boss said:
“Cadillac has plans “not dissimilar to what Volvo has announced,” with more electrified vehicles launching in the second half of the next decade, de Nysschen said.”
Second half of next decade? Woof, Johan. Woof.