Lightdrive Tesla Model S Video Is Fan-Made Done Right



Lightdrive Featuring Tesla Model S

Lightdrive Featuring Tesla Model S

This “short” or “spec” video featuring the Tesla Model S is fan-made done right.

Okay, so it’s semi-professional, but still not a paid-for-by-Tesla spot.

Proves that Tesla doesn’t really need to advertise. Fans do what the automaker doesn’t.

LightDrive is a short by Digital Giant and was directed by founders Alex Pickup & Dallas Carroll along with Reuben Wu and special help from Tim Damon. Thanks to Caviar Content LA for their kind support too.

From the onset, we wanted to create a piece that combined our artistic tastes with state of the art production methodologies, and LightDrive is the realisation of that desire. With a small, close-knit crew of super talented friends and collaborators we harnessed the freedoms gifted by the latest state of the art cameras, camera cars, drones and bespoke technologies to create a piece that we hope appeals to the sci-fi junky and car enthusiast alike. This made working with a Tesla Model S the obvious choice of vehicle. Tesla is not only a brand we identify with on all levels, it is a case of automotive fiction meeting science fact, and to drive one is to understand that the game has changed. The game has also changed for how motion productions run and we aim to be at the cutting edge.

Categories: Tesla


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5 Comments on "Lightdrive Tesla Model S Video Is Fan-Made Done Right"

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to all the bears and shorts out there:
how many car companies have zero marketing budget, sell luxury vehicles with 50% growth year-over-year and have FANS do marketing clips for them, for free, simply because they are amazed with the car+experience(free meaningfull OTA updates) + true support of the market(free SCs) etc?
How many?

The game has changed and the “big three” in fact dinozaurs limping around (i.e. offering same old 20% efficient , air polluting gas engines) after the “meteor” (or whatever destroyed them) happened. Let alone the “friendly”, free-market, dealership model they use.
It’s just a matter of (short)time.

(If I were Google/Apple I would build 5 gigafactories to start and invest with tesla in another 2 factories asap, for Model3 of course.)

Did they get permission from top gear to use their clips? Multiple uses of the top gear America video clips when they gave a good review to the Model S.

Totally awesome!

And yeah, it really does say something about how much people love this car, that people make commercials for it without pay.


Nicely done. My next car will be a Model S. Keeping a close eye on the used market