Lexus Hybrid Drive – The Proven Way “Foward”


Remember way back when we aired that Lexus hybrid drive video in which the automaker took cheap shots at plug-in vehicles?

Well, the Lexus commercial was met with such criticism that Lexus pulled the video (see YouTube video below for proof it no longer exists.  That video is followed by one more that a YouTuber smartly downloaded and uploadeed knowing that it would be pulled soon), but not before electric vehicle advocacy group Plug In America released this statement:

“Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you’re sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can’t be matched by any gasoline engine. If you don’t believe me, just ask anyone driving a Toyota RAV4 EV.”

Lexus got ripped to shreds for attacking electric vehicles, but when you look upon the Lexus pitchline, we got a real chuckle.  Near the end of the video, you’ll see this “Lexus Hybrid Drive The Proven Way Foward” (screen capped in the image above).  We looked far and wide for a definition for “foward” and came up with only one: the opposite of forward, only as applied to automobiles.  If, for example, one powertrain is pitched as being “The Proven Way Foward,” then by definition of foward, the actual meaning of the statement is “The Proven Way Backward.”

Nope…We didn’t make up the definition…Or maybe we did.

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12 Comments on "Lexus Hybrid Drive – The Proven Way “Foward”"

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I would say start making safe cars. The Corolla was smashed by a Tesla and they claim that the Corolla has 5 stars in safety!

They don’t CLAIM it has a 5 star safety rating, it DOES have a 5 star safety rating.

Not the 2004 version which was smashed..

Also, crash testing is deceiving since it only absorbs its own momentum into the wall, NOT a 4,600 lbs Tesla…

Car commercials aren’t just to sell cars, but for auto company execs to justify an internal agenda…

Funny how they don’t mention how many tons of pollutants all those “Lexus miles” have pumped into the atmosphere.

Shame on you Lexus. You are not forgiven.

Hmm.. This is my first time seeing the commercial. it isn’t as bad as I thought it was going to be after what everyone was saying about it. I was sort of surprised to see the front of a Leaf in the commercial. And I would say the Lexus Hybrid Drive (otherwise known as hybrid synergy drive) is way better than 90% or more of the drivetrains on the road. But I’ll never drive anything again that doesn’t come with a plug on it. I wonder when Lexus will come out with a PHEV?

First timer for me, too, that I have seen this ad.

And I agree: The commercial is not as bad as the article implies. Of course, Toyota/Lexus (“T/L”) has an agenda for putting out this commercial. They have invested a lot into their hybrid system — and now into fuel cell technology.

However, it becomes very obvious to me that T/L is essentially admitting that they are falling behind BEV technology. Considering that Nissan, BMW, VW, Mercedes, Ford, etc. have BEVs in their stables (in an attempt to catch up with Tesla ;)), T/L only has a discontinued RAV4 with Tesla technology to show for.

From T/L’s point of view, imagine how disgruntling it must be to see over 100,000 Leafs being sold that are in the price range of a Prius — those could have been potential customers! (Disclaimer: I have nothing against the Prius; I am a Prius V owner.)

But T/L clearly missed the writing on the wall and fails to recognize that people love independence from the gas station…

Lexus/Toyota will be eating crow in 53 years when we run out of oil. 😉

Apparently spelling “forward” is difficult.

Thank Lexus for all those miles you saved us, now it is time to move one step closer with the plug-in hybrid, and by the way why chose a leaf it is definitely not in your car category you should taken a Tesla, ho yes right the video would not have work, no set Back…

The commercial wasn’t the attack ad I expected. And here I was all ready to get upset.

I’ve been driving a LEAF for eight months now and I can’t see ever going back to gasoline. Park it at night, plug it in, and unplug it the next morning. No waiting lines at the outlet in my garage. There’re down at the corner fuming about getting to work on time.

In what backward world, is 42mpg considered good?