Lexus Hybrid Commercial Rips On Plug-In Vehicles

MAY 7 2014 BY ERIC LOVEDAY 64

That's Definitely a Nissan LEAF

That’s Definitely a Nissan LEAF

Toyota’s commitment to plug-in vehicles is pretty much non-existent.

Yes, the automaker does offer the RAV4 EV (California only as a compliance vehicle) and Prius Plug-In Hybrid (not available nationwide, yet a strong seller despite Toyota not promoting it), but if you thought Toyota was a plug-in supporter, then this Lexus hybrid commercial will show you just how wrong you were.

“Lexus hybrid vehicles are on their sixth generation of hybrid technology and make up 85% of all luxury hybrids on the road today.”

Says Lexus, the dominator of luxury hybrid sales.

But why must you then rip on plug-in vehicles?ย  Is it out of fear of losing sales to the superior plug-in hybrids?

Lexus continues:

“They are rated up to 42 MPG.”

“They’ve saved nearly 300,000,000 gallons of gas.”

If those hybrids without a plug are so darn spectacular, then why even bother presenting an argument against plug-ins?

Fear….yes, that’s why.

If Lexus doesn’t soon enter the plug-in vehicle segment, then it stands to lose its superior rank in the luxury hybrid/plug-in hybrid segment.

Which would you rather own?ย  A near luxury/luxury hybrid that returns “up to 42 MPG” or a near luxury plug-in hybrid that gets 157 MPG, with 31 miles of electric range?

Lexus Hybrid Commercial

Lexus Hybrid Commercial

Image Via Charged EVs

Image Via Charged EVs

 

Source: Charged EVs

Categories: General, Toyota, Videos

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64 Comments on "Lexus Hybrid Commercial Rips On Plug-In Vehicles"

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Big Solar

So all of a sudden 42 mpg cars are super ultra low emission? Jack asses. Glad I sold my Lexus and bought my Imiev!

LOL “We are as ready for tomorrow as we are today.”

Well apparently not, since they aren’t ready for plug-ins.

Innovator’s dilemma, in the flesh.

Djoni

I’d rather have a conventional car that doesn’t burn any fossil fuel, period.
Hybriding ain’t a bad thing, It might be well suited for other segment prensently inaccessible for the all electric like, light and heavy truck, machinery, loader, grader, buldozer and boat.
But for car that doesn’t require such a vast amount of energy, plug-in make so much sense.
Too bad Toyota doesn’t get it!

jkw

Now it makes sense. The reason that car companies think people don’t want electric cars is because they think we like going to gas stations. This commercial only makes sense if you think people won’t charge at home while they sleep. I consider plugging in at home instead of needing to go somewhere to refuel to be one of the major benefits of a plug-in hybrid.

When Nissan sent out their survey asking how much I cared about where charging stations were available, it was mainly asking about shopping centers and other places people frequently go to. Even they don’t seem to have realized that people prefer to charge at home and like the freedom of not needing to dedicate a portion of their time to refueling.

Tesla has the right model. Charge at home most of the time, and have quick-charging options for long trips (the only time that you can’t just charge at home).

So how do we tell the car companies that people don’t actually like going to the gas station?

David Stone

The idea of chargers at places that people don’t just go, but spend a while at, is brilliant.

First, not everyone can charge at home or work.
Second, with most evs having low range, charging at your destination increases your travel options.

Home charging is good simply because your are ‘filling up’ when the car would not be used anyway.
The same applies when your are shopping, at the movie theater, visting friends, at the beach…

Even people with horror commutes spend the majority of their time not in their cars.

Spec9

If can’t charge at home then you have no business buying an EV. Move out of your cave first.

David Stone

Sorry, but that makes no sense.
It is better and easier if you can charge at home, but to say one has no business getting an ev otherwise…

And I don’t understand the cave comment.

Dan

While I do agree that most EV owners charge at home, currently that is not feasible for the vast majority of people who live in an apartment (or other home without a personal garage/driveway).

Before EVs can be truly ubiquitous, this issue needs to be addressed.

Spec9

You address that issue by installing chargers in the parking garages of the apartment complexes. That is much easier than trying to install lots of fast public chargers.

Dan

Installing a charger for every resident would require a rather drastic overhaul of the electrical grid for that entire neighborhood area. That’s a HUGE centralized power draw.

Leptoquark

With your pocketbook. It’s the only real leverage we have. That, combined with doing what I do, which is belonging to my local EV club and showing my Leaf at public events whenever I can, to give people and honest EV drivers-eye point of view.

Ads may get people talking about EVs, but talking to real EV drivers and getting $utts in seats gets people buying EVs.

pjwood

Hybrid – For those who don’t own an outlet

Mark H

Nice pjwood. That is a kdawg meme on the way

krona2k

Hybrids have plenty of the complexity and costs of a plugin hybrid but without the final step that can make really significant savings in fuel and associated costs.

It’s a natural progression from hybrid to plugin hybrid which makes Toyotas attitude all the more frustrating, they should be leading not following and whining.

ModernMarvelFan

Typically, PHEV cost far more than “conventional hybrid” b/c the battery size difference.

Spec9

But in reality, they really shouldn’t cost much if any more because the tax-credit should cover the cost of the battery at this point. The tax-credit is like ~$468/KWH up to 16 KWH. Just add a charger and they are not very expensive.

IS250 for sale

I own both a Leaf and a Lexus IS. Since the Leaf arrived the Lexus is our second car for long term trips and when we need the two cars at the same time. After seeing this and knowing how Toyota drags their feet on plug ins I’ll sell the Lexus. I can’t support that brand anymore. The Leaf takes time to recharge, but a car sits around unused 90% of the time. I’d rather plug in my Leaf at night than driving to the gas station.

So, the Toyota hybrid system is in 6th gen. I wonder about the steam engine, how many generations did that have? Or a donkey?

“The donkey, ready for tomorrow as for today! Saved billions of liters of gas throughout history. Refined by nature over millions of years.”

RedLeafBlueLeaf

The last generation of steam engines during the transition era (40s-60s) was brilliant, filled with innovative features to increase efficiency and reduce maintenance. If the diesel-electric locomotive (I hope everyone on a site devoted to electric vehicles realizes that train locomotives have been using electric motors between each axle since the 1930s, with the diesel engine used as an electric generator) era had been delayed just a couple decades we might have seen even more advances with CAD-designed locomotives and probably some attempts to use nuclear fuel for heat.

Alas, the steam engine was inherently inferior in every measurable way (except aesthetics for rail rans) to diesel-electric, so the era died.

As will ICEs and hybrids, Toyota.

BTW – I own two Toyota ICEs (one a hybrid) but Toyota is on my ultra-shit list for they way they’ve tried to undermine EVs – ditto for Honda.

Great condition. Rarely used since it was replaced by a Fiat 500e. If that sounds like a step down, Julie says it has something to do with saving $400 per month on gasoline bills. And the fact that it is silent, has zero engine vibration, and a smoother “shift”.

No one in this household wants to drive it any more because no one wants to have to go to the gas station. We refuel while we sleep.

The Fiat is not for sale but you can try it out and several other EVs at the Electric Car Guest Drive. And then go buy one for yourself.

Oops. Did I just talk you out of buying the Lexus? Dang.

Spec9

Those Fiat 500e cars are nice. It is a tough call between the Spark EV and Fiat 500e. The Spark has better specs (except range) but the Fiat 500e has better design & styling.

CherylG

Lexus should also advertise that their vehicles are 100% coal free.

Except for the coal used to make electricity to refine the oil to make the gasoline it uses (and the diesel used by truck to fill all the stations in the US, so they have a place to refuel this car)

Mark H

So true, combined with the 1-in-3 EV owners that also choose to produce the fuel for their vehicle themselves via solar. I do, and I love it. How cool is the free, clean, energy source that rises every day. And those few days a month that it doesn’t, yeah I buy it the old fashion way…. a few days a month, pennies on the dollar.

Cheryl, I’m just curious. Who do you shill for?

The West Coast grid has no coal. 40% of EV buyers also install solar. That number will surely rise as more people learn about NRG and Solar City zero down solar which immediately reduces your utility (many others also offer this option)

Tell me again about the benefits of burning gasoline?

SeattleTeslaGuy

In this thread there are two similar claims of high correlation between solar and EV ownership. Could you please point to a study or other authoritative work on this? Even 33% seems kind of high. I know it’s not true in Seattle, even with the generous buy back.

Omar Sultan

In CA that is about right, not sure about the rest of the US: http://energycenter.org/clean-vehicle-rebate-project/vehicle-owner-survey/feb-2014-survey (scroll to the bottom of the info graphic).

O

If Michigan would offer incentives, I’d consider going solar. But my electricity rates are very cheap (9cents/kWh).

Mike I

If I could buy 9 cent electricity, I would not have solar. I live in California, so my marginal electricity rates (the common top tiers of usage) are over 32 cents/kWh. This is different than the TOU rates that as high as 54 cents/kWh at summer peak. By buying a small solar system, you push your usage down to the lower priced tiers. My solar energy cost (total payments/total production) in 2013 was 15.8cents/kWh. I estimate I saved $1,500 with the solar system in 2013.

At what rate will the power company buy electricity back from you? At those rates, seems like people would buy solar arrays to make some profit after the payback period.

io

I went solar even though I was buying most my electricity at 9.5c/kWยทh.
For me, beyond the obvious ‘green’ motivation, it made sense financially, even with relatively high-end, made-in-USA PV modules.

Two things in my favor though: a 1$/W subsidy from my utility, and I live in Northern California which gets ~20% more sunlight than Michigan.
See http://rredc.nrel.gov/solar/calculators/PVWATTS/version1/US/Michigan/

Run the numbers, it may still be worth it considering that electricity prices creep up a few %/year.
If you decide to wait, keep in mind that the 30% federal credit expires end 2015.

arne-nl

Then do it for another reason than money. To help pushing things along in the right direction perhaps. Or just for the fun of it. Owning your own power plant makes much more fun than you can imagine.

Spec9

The West coast still has some coal. But it is down in the single digits. Personally, my PV system provides all my net electricity needs.

Mint

Hey Mrs. Oil Shill,

Guess where all NEW electricity generation to supply new demand from EVs (and other economic growth) came from?

Wind and natural gas.

Try again, troll.

Al S

I live in Quebec where the breakdown is 98% Hydro, 1% Wind, and 1% fossil.

IS250 for sale

I drive my Leaf here in Ontario – which just shut down the last of coal generation power plants. The grid here is powered by nuclear, hydro and renewables (wind is more and more important).

So, I can advertise my “coal free” driving. On top of that I have a 10kw PV on my roof.

I only need to get rid of the Lexus ๐Ÿ™‚

Bloggin

It seems Lexus trying to capitalize on the backwards thinking in the plug-in marketing with so much focus on public charging.

When the benefits of a plug-in is charging at home(no lines, no waiting, lowest electricity cost) or at the office, enjoying all the 100+mpg, 21+EV mile benefits of driving a plug-in all day long.

But Lexus is showing their fear, as the plug-ins are coming…..

MrEnergyCzar

Great, go to a gas station instead of charging at home while you sleep…

Why not do both? Now where is my bottle of Ambien? ๐Ÿ˜‰

This is all so much low-grade balloon juice.

Look at the US EPA CAFE requirements moving forwards. Does anyone here think Toyota can AVERAGE over 50 MPG without plug-in cars? No? Congratulations! You’ve all passed the “smart enough to drive an EV” test. Toyota, sadly, has failed that test, at least for the time being.

I find this situation extremely frustrating, as I’m sure do many others here. The companies that are conspicuously dragging their feet (and we can all name them) on plug-in cars will have no choice but to make a dramatic reversal within the next several years and largely abandon hybrids and hydrogen. There simply is no other option.

Why are they being such blockheads right now? They could be stupid, but I can’t imagine that’s the explanation. Perhaps they have a perceived or real financial incentive to cling to gasoline. I won’t speculate on where such an incentive might come from or why they might have that perception.

Dan

I think Toyota and Honda plan to meet CAFE requirements through fuel-cell technology.

Rick Danger

“This is all so much low-grade balloon juice.”

Jay, surely that deserves a prize?? ๐Ÿ˜€

Spec9

“Why are they being such blockheads right now?”

Simple . . . they have the best hybrid technology so they want to maximize the profits on hybrids before moving on to plug-ins.

Aaron

We should make a FUD commercial about gas-powered cars. Let’s start it off with the recent string of robberies at the gas stations in the greater Dallas area.

OPEN TO NIGHTTIME SHOT OF GAS STATION, DIMLY LIT WITH CAR OWNER NERVOUSLY LOOKING OVER HER SHOULDER.

NARRATOR: “Do you like to be held at gunpoint? Do you like having your car stolen with your infant baby crying in the back seat? Then buy a gas-powered car.”

CUT TO OVER-SATURATED, DAYLIGHT SHOT OF A HOME OWNER UNPLUGGING THEIR EV IN THE GARAGE.

NARRATOR: “Or you can have the safety of avoiding the gas station completely, keeping your baby safe from the ravages of sex slavery and torture. Buy an electric car today.”

Spec9

I like it.

i8

Everyones gas car sits at their home not being driven for at least 6+ hours every night/day so there’s no valid insult on charging times.

Lexus = fools and majority of their cars suck and aren’t even appealing. Those new ones with the nike logo lights are pretty ugly

Wow..tempting and and enjoyable as the tit-for-tat may be, I hope EVers will stick to the high road, by virtue of its greater potential energy. EVery hybrid driver is an EV owner in training. They’re much closer to the tipping point than the dude in a Hummer who was tailgating me this morning (till a gap in traffic, and then the i-MiEV dusted him!).

Ocean Railroader

There several reasons why I want to get a electric car right now. Some of them are to help out pollution and some are for survival.

I was reading a book called Flood by Stephen Baxter. In the book rising sea levels drown out the coastal refineries cutting off the global oil supply. The book even goes as far to say anyone with a EV and solar panels remains mobile. In that the last cars running in North America are a group of EV’s as the sea gets to vanquish the Rocky Mountains at the end of the book.

Another seen that EV owners would understand in the book is a scene that takes place in the Andes in Peru. In this scene there is a billion character using farm to grow uneatable plants to make bio fuel and ethanol. Meanwhile the flood is devouring up earth’s farm land and millions of people are starving. In the end this and several other factors cases them to destroy the mountain top city. A EV wouldn’t have this if there was no ethanol.

I saw the prequel, Noah.
And the sequel, Waterworld.

๐Ÿ™‚

Ocean Railroader

The Book is a prequel to Waterworld.

LOL, seriously? I was shooting from the hip.

OK, now I had to look it up.

Ending of The Flood
“As they prepare to leave the former site of Mount Everest Lily realises something. She sailed on Ark Three, and Ark One is a starship. In closing, she asks “What is Ark Two?” The question ends the novel, and sets the scene for Baxter’s sequel, Ark, in which it is resolved.”

Waterworld was based on Peter Rader’s original 1986 screenplay.

So I don’t think they are related.

Ocean Railroader

The reason why I think they are related is that they show the raft committees get set up which turn into the Atolls in Waterworld. Also the same mechanism that triggered the flood could have let some of the water back in to the earth. If enough water flows back in then some of the highest landmasses would pop above water again. The people in Waterworld by this time if they haven’t seen any of them would still think dry land is a myth in that no one has set foot on it expect for people who happen to run into it.

As for the electric car scenes in it I would like to think they would be Tesla Model S cars still running. In that the Superchargers would be solar powered by 2016 to 2040.

lol, Aaron, that is the best original reason to drive electric I’ve heard in a while. Maybe we can get Jordan Bloch (of “Gallons of Light” fame) to direct the video.

taser54

People are overthinking the public’s reaction to a Lexus Commercial.

The vast majority of people simply don’t care.

io

Interesting that Lexus/Toyota decides to attack plug-ins this way. In a sense, I’m happy to see this: it indicates they’re now seen as a credible threat.

Funny and somewhat telling too that the first images of this ad seem to show a customized Aerovironment quick-charger, with a J1772 connector photoshopped at the end of that thick cable where the CHAdeMO plug would be.
http://evsolutions.avinc.com/products/public_charging/public_charging_b

ModernMarvelFan

Toyota just can’t get over the fact that they spent billions in Synergy development and it is trying to spread that technology across the entire platform.

It didn’t make money on the Prius until 2006/2007 and it didn’t even include the initial R&D cost. So, it is just doing the “money talks” right now to get back some of that investment…

Spec9

F-you, Toyota. I know you want to drag out your advantage in hybrids as long as you can but don’t pee on your next market. And if you really believe that you will be doing fuel cells instead of EVs, you are in for a rude awakening.

codyO

My favorite part of the ad is that there is a spelling error!!!!! LOL

“Lexus, the proven way foward <–"

Lexus, you've just proven your caveman status!

Al S

LOL.

I’d love to be a fly on the wall when Toyota Corporate meets their dealers. Can you imagine the complaints and panic they’re getting about losing sales to EVs?

BraveLilToaster

Wait, what? Wasn’t this the Prius’ commercial in 1997?

TT_FFE

Those are some pretty good looking cars in the video. I would actually consider buying one – IF THEY WERE PLUGINS !!!

codyO
Y’all are giving Toyota (Lexus) a bit too much credit here, me thinks. You’ve seen car commercials in years past, right? Isn’t it commonly known that ad agencies muck everything up anyway? I recall a certain Chevrolet Truck commercial where the “Big bad Chevy can get serious work done” and they show it towing a huge culvert, which duh! it only weighs about 5-7,000 lbs. max! Or the new Nissan Rogue commercial where they jump it off ramps to get thru traffic, or the million of Dennis Leary Ford commercials where we talk about how bad ass Fords are and talk about features that every truck possesses, or how about the stupid Tundra commercials where it’s towing a load up a metal set that looks like a corkscrew with fire coming out of it. Most ad agencies have no clue when they put these ads together. NO clue whatsoever! Oh, and who could forget the Viagra commercial with the “hunk driving a classic Camaro and it’s overheating” and he stops at at gas station and goes in and buys a bottle of cold water and pours it in the radiator… with the guy narrating saying “this guys at the age… Read more »

“NO CHARGING MEANS MORE DRIVING”

Not really. Most cars are parked better than 90% of the time. Since they are sitting in the lot anyway, they’d might as well be charging.